Benchmarking

Benchmarking

Benchmarking is a process of comparing the performance and various factors of a product with that similar product of other leading competitor’s organization. This is known as “Benchmarking”. The purpose of the benchmarking is to improve the performance of that organization.

Importance of Benchmarking

It will allows to identify the areas to Improvement in an organization to get it into the growth and success path of that business organization.

Automotive Benchmarking

It is a process of comparing the performance and various factors of an automobile with other leading brands to select a good and best automobile as per our expectations. This is known as “Automotive Benchmarking”.

Case Study Report

Case

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Points needs to be consider from the case

• He having 5 members family including himself.
• He needs to travel from Bengaluru to Madurai, once in a month. Which is 1000 kilometres (Including up and down travel).
• Also he needs to travel between house and his office on daily basis, which is 10 kilometres (Approximately, I taken including up and down travel).
• Total Estimation of kilometres to travel are, Per month – 1300 kilometres and Per year – 15,600 kilometres.
• He fixed the budget to buy a car between 8 Lakhs to 10 Lakhs with on road price.

Selection factors to buy a new car from case study

The following factors are considered to choose the car for above case study to buy are,

1. Seating Capacity should be for 5 members.
2. Comfort and safety must be need for long distance travel.
3. Free space for luggage and baggage should be required.
4. Fuel costs should be economically to save the expenses.
5. Selection of the car should be Eco-friendly.
6. Buying cost of the car shouldn’t greater than the fixed budget price.

Comparison between best branded Cars

Capacity Comparison

Engine or Vehicle Performance Comparison

Fuel Cost Comparison

Fuel Type	Cost of Fuels Per Litre or Kg.
Petrol	₹101.94/L
Diesel	₹94.79/L
CNG	₹85.00/Kg

Note: Cost of the fuels are considered as per dated on 20/10/2022.

Safety Comparison

Why my Importance to CNG vehicle?

Nowadays, CNG fuel based vehicle is best to control toxic particles in air through emission of vehicle exhaust gas. Also it pollutes the atmospheric air, lesser than the Petrol and Diesel. Cost of the CNG fuel is less than, when compare to petrol and diesel costs. Air Pollution is a main factor in the crowded metro cities like Bengaluru, Chennai, Delhi, and etc. So my first preference is CNG vehicles.

Result of Case Study

Maruti Suzuki Celerio VXI CNG

Here I suggest the Maruti Suzuki Celerio VXI CNG model car is the best suitable car to buy for Mr. D.S. Pughazhyendhii to travel from Bengaluru to Madurai with his five member’s family and daily office travel purpose between office and house. Because it gives mileage 35.6 Kms/kg when compare to petrol, diesel and other CNG fuel engines. This car cost is within the limit of expected budget cost. And safety measure in this car is good, but not bad.

All Views of Maruthi Suzuki Celerio VXI CNG Car

Conclusion:

Thus the benchmarking for the car selection by comparing the performance of four branded cars for the case study is done.