Benchmarking
Benchmarking:
- Benchmarking is the process that compare the product with its competitor product in market. by comparing these points we can conclude what kind of action had to taken for our new product.
- benchmarking is goes to two stage.
- Benchmarking l : in bench marking 1 the comparison is done with its competition product and its parent product.
- Benchmarkinh ll : in benchmarking 2 the comparison will done to its child part level. These stage gives a result for carry-over study. here we can say that which part has to be introduce new and what are the part tha can be carried from parent part.
Comparing various model:
| Sl.nu | Model | Price in rupees | Fuel Type | Milage Kilometer per Litter | NCAP Rating | seater | Air Bag |
|
1 |
Honda jazz vx | 10,13,100 | Petrol | 16.5 | 4 | 5 | for onlt front row only |
| 2 | TATA Tigor XN CNG | 8,64,000 | CNG/Petrol | 26.4 | 4 | 5 | for onlt front row only |
| 3 | KIA Sonet 1.2 HTK | 9,50,000 | Diesel | 18.4 | 3 | 5 | For front row and back row also in door pannels |
| 4 | Hyundai I20 Sportz 1.2 | 9,31,000 | Petrol | 20.3 | 3 | 5 | for onlt front row only |
Details:
from the above table we can see the different between product. if we are gone to produce a new product then we nee to study these different and check it out to th market. these table itself a example of level 1 benchmarkig. More comparission is done in the ppt
My Recomendaction for Mr. D.S. Pughazhyendhii is TATA Tigor for its milage to long travel and NCAP rating and it has many future compare to other arients.
Note: All details are taken from online and carewale.com. and the price are taken as chennai as buying location