Benchmarking
AIM
To prepare a report explaning what is benchmarking.compare atleast 4 CARS and Provide a proper conclusion for the report,suggesting a suitable vehicle among the comparison made.
WHAT IS BENCHMARKING?
Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
Process benchmarking of this kind can operate at several levels
- Between similar processes in the same factory or service branch Between different factories or service branches.
- Between different competing organizations.
- Between different sectors using the same process.
Bench mark 1
Define the Competitors, Price, specifications and Features on the segment.
Bench mark 2
Component wise comparison from the competitor vehicle to reduce weight of the car thereby improving the performance
BENCH MARKING PROCEDURE
- First, have a list of all the products you are comparing with considering all the Initial aspects and required criteria's
• Then individually explain each of the product individually with its specification, advantages or likes, and disadvantages or dislikes.
•Then at the last consider one final product which is good enough compared with others in this benchmark with the suitable reasons. So, these are the simple steps to be followed while benchmarking BENCH MARKING CARS.
• Five cars are taken into considerations under the budget.
OBJECTIVES
The main objective is to suggest the car which meet all the requirement of the customer within the budget. Lets have a look into "Mr. D.S. Pughazhyondthii man who lives in Bangalore highly crowded city. comprises five members wife, five year-old boy, mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.
5-seaters.
• Performance Efficiancy.
8-10 lakhs rupees (on road price)budget.
• Spacious legroom .
Spacious boot space to carry all the luggages.
Confortable bucket seat with good thigh support.
premium interior
As per the preferance the customer can buy compact SUV or sedan catogory cars.If Mr. D.S. Pughazhyendhii is selecting compact suv means he can get more ground clearance,more boot space,fair legroom and it can also use in rough terrain. If he selecting sedan means he Can get good leg room ,maximum boot space,and lexuary interrior.But not possible to use in multiple terrain and also having less ground clearance.
Benchmarking-cars
five cars are taken into the consideration for the budget mentioned.
HYUNDAI VENUE S 1.2 Petrol
Mileage: 17.52km/1
Engine:1197 cc
Max Power and torque: 82 bhp @ 6000 rpm and 114 Nm @ 4000 rpm
Fuel Type: Petrol
Emission Standard: BS 6
Seating Capacity: 5
Ex show room Price:₹ 8.70 Lakh
3. Tata Nexon XM
New Tata Nexon XMA AMT Emission Standard: BS 6
Mileage: 17.5 kmpl
Max Power: 170bhp @ 1750rpm
Fuel Type: Petrol
Torque and power: 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm
Trasmission:Manual
Seating Capacity: 5
Ex show room price:₹ 8.59 Lakh
Honda amaze S CVT 1.2 Petrol
Mileage:18.3 kmpl
Engine:1199 to 1498 cc
Fuel Type:Petrol
Transmission: Automatic (CVT)
Seating Capacity:5
Safety:4 Star (Global NCAP)
Max torque and power:90bhp and 110Nm
Ex show room Price:8.39 Lakh
Kia Sonet 1.5 HTE Diesel
Mileage:18.2 kmpl
Engine:1493 cc
Fuel Type:Diesel
Transmission:Manual
Seating Capacity:5 Seater
Max torque and power:240 Nm @1500rpm
Ex showroom price:₹ 9.05 Lakh
Mahindra xuv 300 W4 1.2 Petrol
Mileage:20 kmpl
Engine:1197 cc
Fuel Type:Petrol
Transmission:Manual
Seating Capacity:5 Seater
Max torque and power:109 bhp @ 5000 rpm and 200 Nm @ 2000 rpm
Ex show room Price:₹ 8.41 Lakh
Conclusion
Here i am suggesting kia sonet for Mr. D.S. Pughazhyendhii.Because it have 1493 engine instud of 1197 engines comparing with other cars.it provides more power and torqe.Diesel also reduce the cost of ride compare to petrol.And kia sonet also better in lug room and boot space. and it have comfortable bucket seat and riding smoothness.And it provide better interior and better quality infotainment system within the range of price.The price of the car also coming within the budget.