Benchmarking

Benchmarking:

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry.

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of Mr. Pughazhyendhii leads to following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

	MAKE	KIA SONET	RENAULT KIGER	NISSIAN MAGNITE	TATA PUNCH
	VARIANT	HTK 1.2`	RXE MT	XE	PURE MT
ENGINE	FUEL TYPE	PETROL	PETROL	PETROL	PETROL
	ENGINE	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1199 cc, 3 Cylinders Inline, 4 Valves/Cylinder, SOHC
	MAX.ENGINE POWER	82 bhp @ 6000 rpm	71 bhp @ 6250 rpm	71 bhp @ 6250 rpm	84 bhp @ 6000 rpm
	MAX TORQUE POWER	115 Nm @ 4200 rpm	96 Nm @ 3500 rpm	96 Nm @ 3500 rpm	113 Nm @ 3300 rpm
	EMISSION STANDARD	BS6	BS6	BS6	BS6
	DRIVE RANGE(KM)	828	767	750	702

DIMENSION	WHEEL BASE	2500	2500	2500	2500
	GROUND CLEARANCE	205	205	205	187
	BOOT CAPACITY(LRS)	392	405	336	366

FUEL ECONOMY	MILAGE(ARAI)KMPL	18.4	19.1	18.7	18.9
	TANK CAPACTY	828	767	750	702
SAFETY	NCAP RATING	5 star	4 STAR GLOBAL NCAP	4 STAR ASEAN NCAP	5 STAR GLOBAL NCAP
	AIRBAGS	4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side)	2 Airbags (Driver, Front Passenger)	2 Airbags (Driver, Front Passenger)	2 Airbags (Driver, Front Passenger)
	TPMS	YES	NO	NO	NO

Comparison performance of the car models

Performance:

Among all of above based on the above parameters regarding tank capacity, Mileage, long travel and engine performance kia sonet is best among all of the other products

INTERIOR

The stylish interior Features like seat adjustment ,cup holder provisions.,rear ac makes kia so et better.

The stylish instrument cluster digitallly electronic trip meters.,distance to empty indication.,average speed.,low fuel warning makes it better

Safety.,

With all common safety features with increased air bag kia sonet is considered as better

Results

KIA SONET is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV and Eco Sport.

CONCLUSION

Thus a detailed benchmarking is done and car model is proposed based on the reports for this case