Benchmarking
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Suggested car
1.Hyundai Creta
Model/Specification of Hyundai Creta
Engine Model 1.4 CRDi
Engine Capacity 1396 cc
Power 89 bhm @ 4000 RPM
Torque 220 Nm @ 2750 RPM
Fuel Economy (ARAI) 21.38 kmpl
Fuel Type Disel
Fuel Tank 55 liter
Transmission Type Manual
Body Style Sedan
Boot Space 400 Liter
Safety EBD
2.Honda BRV
Model/Specification of Honda BR-V
Engine Model DOHC i-DTEC
Engine Capacity 1498 cc
Power 99 bhm @ 3600 RPM
Torque 200 Nm @ 1750 RPM
Fuel Economy (ARAI) 21.9 kmpl
Fuel Type Disel
Fuel Tank 42 liter
Transmission Type Manual
Body Style SUV
Boot Space 223 Liter
Safety EBD
3.Maruti Suzuki Dzire Zdi+ AGS
Model/Specification of Maruti Suzuki Dzire Zdi+ AGS
Engine Model DDiS
Engine Capacity 1248 cc
Power 74 bhm @ 4000 RPM
Torque 190 Nm @ 2000 RPM
Fuel Economy (ARAI) 28.4 kmpl
Fuel Type Disel
Fuel Tank 37 liter
Transmission Type Automatic
Body Style Sedan
Boot Space 378 Liter
Safety EBD
4.Mahindra TUV300
Model/Specification of Mahindra TUV300
Engine Model mHawk 100
Engine Capacity 1493 cc
Power 100 bhm @ 3750 RPM
Torque 240 Nm @ 1600-2800 RPM
Fuel Economy (ARAI) 18.49 kmpl
Fuel Type Disel
Fuel Tank 60 liter
Transmission Type Automatic
Body Style SUV
Boot Space 384 Liter
Safety EBD
2. Prepare a report explaining what is Bench-Marking
1.Benchmarking :-
Benchmarking is a process where you measure your company’s success against other similar companies to discover if there is a gap in performance that can be closed by improving your performance. Studying other companies can highlight what it takes to enhance your company’s efficiency and become a bigger player in your industry.
Benchmarking, is a tool of stragetic management, that allows the organization to set goals and measure productivity, on the basis of the best industry practices. It is a practice in which quality level is used as a point of reference to evaluate things by making a comparison. The process helps in comparing and gauging the processes, programs, strategies and performance metrics with the standard measurements or to other similar companies. It is concerned with the analysis of three major dimensions:
- Quality
- Time
- Cost
It is a useful technique for enhancing the organisation’s performance by identifying and implementing the finest process and practices, for achieving them. The process involves repeatedly evaluating the aspects of performance with the similar measurements of its peers, identifying the gaps, discovering new methods for filling gaps and also for excelling the condition, so that the gaps might prove positive for the organisation.
2.Types of Benchmarking:-
There are two types of Benchmarking, discussed as under:
- Internal Benchmarking: When measurement and comparison of key operations between teams, groups and individuals are made within the organization, the benchmarking is said to be internal.
- External Benchmarking: When measurement and comparison of key operations are made with the competitors, then, it is called as external benchmarking. Further, the process is sub-classified as:
1.Process Benchmarking
2.Performance Benchmarking
3.Strategic Benchmarking
3.Process of Benchmarking:-
- Identifying the need for Benchmarking
- Understanding the existing process and practices
- Obtaining support and approval from the top management.
- Identifying best practices.
- Making a comparison between the firm’s processes and performance with those of rivals.
- Preparation of report, regarding the differences in standard and actual results.
- Implementing steps necessary for filling gaps in performance.
- Evaluation and review
Benchmarking does not provide a solution to all the problems rather it analyses the situations and processes and helps in improving the performance.
It is a continuous improvement process. Hence, the benchmarking exercises are applied appropriately and performed regularly, so as to gain competitive advantage and also refining performance in the major areas of business.
In this process, a firm’s major operations are measured and compared with the rivals and acknowledged leaders of the industry.
3.Compare at least 4 vehicles.
Model/Specification of Mahindra TUV300 Maruti Suzuki Dzire
Engine Model mHawk 100 DDiS
Engine Capacity 1493 cc 1248 cc
Power 100 bhm @ 3750 RPM 74 bhm @ 4000 RPM
Torque 240 Nm @ 2800 RPM 190 Nm @ 2000 RPM
Fuel Economy (ARAI) 18.49 kmpl 28.4 kmpl
Fuel Type Diesel Diesel
Fuel Tank 60 litter 37 litter
Transmission Type Automatic Automatic
Body Style SUV Sedan
Boot Space 384 Litter 378 litter
Safety EBD EBD
Model/Specification of Honda BR-V Hyundai Creta
Engine Model DOHC i-DTEC 1.4 CRDi
Engine Capacity 1498 cc 1396 cc
Power 99 bhm @ 3600 RPM 89 bhm @ 4000 RPM
Torque 200 Nm @ 1750 RPM 220 Nm @ 2750 RPM
Fuel Economy (ARAI) 21.9 kmpl 21.38 kmpl
Fuel Type Diesel Diesel
Fuel Tank 42 liter 55 liter
Transmission Type Manual Manual
Body Style SUV Sedan
Boot Space 223 Liter 400 liter
Safety EBD EBD
4.conclusion
1.Search information in Internet and create report and data
2.Suggest Vehicle
I would suggest Hyundai Creta for Mr. D.S. Pughazhyendhii family.
Hyundai Creta
Model/Specification of Hyundai Creta
Engine Model 1.4 CRDi
Engine Capacity 1396 cc
Power 89 bhm @ 4000 RPM
Torque 220 Nm @ 2750 RPM
Fuel Economy (ARAI) 21.38 kmpl
Fuel Type Disel
Fuel Tank 55 liter
Transmission Type Manual
Body Style Sedan
Boot Space 400 Liter
Safety EBD