Benchmarking
BENCHMARKING
Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form Offen provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice in other words what do the different organization do to enable that performance to be delivered and applied in this way it is a powerful tool in process innovation on studying how to ‘’best’ ’achieve their performance can provide powerful clues for changing the way processes operate.
Process benchmarking of this kind can operate at several levels:
Between similar process in the same factory or service branch.
Between different competing organizations.
Between different sectors using the same process.
Types of benchmarking
Process Benchmarking: This type of benchmarking helps you to better understand how your processes compare to others in your industry. By looking at other companies in the industry you can improve your processes to make them more efficient and cost-effective.
Strategic Benchmarking: Strategic benchmarking, similar to process benchmarking, is all about improving parts of your company through looking at others in the industry. Strategic benchmarking relates to strategy and how to create a strategy that will allow you to be more competitive in your area.
Performance Benchmarking: Performance benchmarking is the hardest process to improve as it involves learning about competitor performance metrics and procedures, and also making changes to processes within your business on the lower levels. Introducing new processes is a challenging action in any business as it requires buy-in from many different levels in the company. Performance benchmarking can uncover findings that might not be possible to implement in the business without creating a long-term change plan. These can be also the most effective and successful changes for a company.
Benchmarking Process
Planning
Collection of Information
Analysis of Data
Action
Monitoring
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pugazhenthi is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pugazhenthi is fond of big cars
Suggested cars SUV's:
Maruti Vitara brezze
Tata Nexon xms
Hyundai venue s plus
Kia sonet
1) Maruti vitara brezze vxi: on road price 10.89 Lac
Key specifications of Maruti vitara brezze
ARAI Mileage 18.76 kmpl
Fuel Type petrol
Engine Displacement(cc) 1462
No.of cylinder 4
Max power (Bhp@rpm) 103.26bhp@6000rpm
Max torque (nm@rpm) 138nm@440rpm
Seating capacity 5
Transmission type manual & automatic
Boot space (Liters) 328
Fuel tank capacity 48L
Body type SUV
Service cost(Avg of 5 years) Rs.6,619
Engine type k15B ISG petrol Engine
Safety 2 Air Bags,Abs,EBD
Global NCAP Rating 4 star
Pros:
True SUV appearance – The appeal lies in its straight design lines/tall stance
High seating - Upright/commanding driving position, acres of headroom, airy cabin
Easy to drive – Is nimble due to compactness, light controls and explicit visibility
Ample storage spaces - Lots of storage spots on the doors, dashboard and armrest
Ownership experience - Product competitiveness, build quality and service network
Cons:
Engine response - Low-end grunt isn't exciting and just about gets the job done
Slow-speed ride - Considerable up-and-down motion as the roads turn rougher
Interior design - It won’t set any pulses racing with its conservative styling
2) Tata Nexon xms: on road price 9.14 Lac
Key specification of Tata nexon xms:
Engine 1199 cc, 3 Cylinders Inline,
Engine Type 2L Turbocharged Revotron
Fuel Type Petrol
Max Power (bhp@rpm) 118 bhp @ 5500 rpm
Max Torque (Nm@rpm) 170 Nm @ 1750 rpm
Mileage (ARAI) 57 kmpl
Driving Range 773 Km
Transmissions Manual - 6 Gears, Sport Mode
Dimensions & Weight(L*W*H) 3993*1811*1606
Wheelbase 2498 mm
Ground Clearance 209 mm
Doors 5 Doors
Seating Capacity 5 Person
No of Seating Rows 2 Rows
Boot space 350 liters
Fuel Tank Capacity 44 liters
Service cost 3570
Global NCAP Rating 5 star
Pros:
Best in terms of safety in the Compact SUV segment
5-star safety rating, feels solid
Availability of both petrol & diesel with MT and AMT
Good in terms of variants availability.
Spacious in terms of the front and rear seats both
Spacious interiors, sunroof across versions
Cons:
Rear design is not really impressive.
AMT gearbox value based but has shift lags
No telescopic steering wheel available.
Petrol engine isn't as smooth as rivals
The quality of the head lamps could have been better
3) Hyundai venue s plus : on road price 9.79 Lac
Key specification of Hyundai venue s plus:
Engine Type Kappa 1.2 MPi Petrol
Displacement(cc) 1197
Power(bhp/rpm) 61 (83) @ 6 000
Torque(nm/ rpm) 113.8 @ 4 000
Transmission Type 5-Speed Manual
Fuel Type Petrol
Fuel Tank Capacity 45 L
Of cylinders 4
Boot space(Liters) 350
Seating capacity 5 person
No of seating rows 2 Rows
Doors 5 doors
Dimensions & weight (L*W*H) 995*1770*1617
Service cost (avg 5 years) 2837
Body type SUV
Global NCAP Rating 4 star
Pros:
The venue comes with the design and proportions of a proper SUV. It's also one of the most attractive offerings in this segment.
Hyundai has an array of powerful and efficient engines on offer with the venue-A frugal 1.2 litre petrol engine a powerful 1.0 liters turbo petrol, and for the diesel overs, a capable 1.5 liters oil burner.
The venue is loaded with smart feature like the 8-inch touchscreen infotainment system, apple car play & Android auto, blue link connected car Tech, air purifier,wirless charging,sunroof,and 60:40 split rear seat,amonge others
Cons:
The styling of the venue might not attract those looking for a bold, flashy SUV with a lot of chrome accents
While feature packed the cabin space inside the venue is not the best especially at the rear. It's a 4-seater SUV at best and taller occupants might not be very comfortable on long journeys.
No automatic diesel option on offer, all other subcompact SUV with a diesel engine come with automatic option, either an AMT or in the case of the sonet,a proper torque converter
4) Kia sonet 1.2 HTK: on road price 9.80 Lac
Key Specification of kia sonet 1.2 HTK
Engine Type Smartstream G 1.2
Engine 1197cc
Max Power (bhp@rpm) 82 bhp @ 6000 rpm
Max Torque (Nm@rpm) 115 Nm @ 4200 rpm
Mileage (ARAI) 4 kmpl
Driving Range 828 Km
Transmission Manual - 5 Gears
Dimension & weight (L*W*H) 3995*1790*1625
Wheelbase 2500 mm
Doors 5 Doors
Seating Capacity 5 Person
No of Seating Rows 2 Rows
Boot space(Liters) 392 liters
Fuel Tank Capacity 45 liters
Airbags 4 Airbags
Fuel type petrol
Service cost (avg 5 years) Rs 3,222
Pros:
The kia sonet is a good-looking SUV, and its aggressive design and styling are also one of the reasons why customer are opting for this subcompact SUV. IN fact, in our opition,the sonet is the best-looking SUV in the sub-4-meter space.
The sonet also comes with a great choice of engine options-a 1.2 liters naturally aspirated petrol motor, a 1.0-liter turbocharged petrol engine and a 1.5 liters diesel mill. Kia also offers 5 transmission choices with the sonet 5 speed MT,6-speed iMt,6-speed MT,7-speed DCT and 6-speed AT.
Kia also offers the sonet with its powerful 1.5 liters VGT diesel engine paired with a segment first 6 speed automatic torque converts it's one of the better drivetrain options to choose from while buying the sonet
Cons:
The cabin of the kia sonet is a bit cramped especially at the rear in fact we would say it is a 4-seater SUV becomes three average sized adults cannot really sit comfortably in the second row of sonet.
The sonet falls a bit short when it comes to handling and on corners and turns you will definitely feel a bit of body roll. The steering too can only be adjusted foe height but not for reach.
The sonet falls a bit short when it comes to handling and on corners and turns you will definitely feel a bit of body roll
Conclusion:
For the above all specifications, pros and cons of the all the four cars I would like to suggest the Hyundai Venus s plus to the Mr. D.S. Pugazhenthi and is family and Hyundai Venus preferred as its good engine performance compare to others Cars. Hyundai has low service cost and boot space was 350 liters and good mileage and comfortable 4-star rating but his wan 5-star rating car I would like to go for Tata nexon xms.