Benchmarking
OBJECTIVE:
- Benchmarking of vehicles in the 8 to 10 lakh segment which fulfill the customer's needs.
- Suggesting one suitable vehicle to the customer after the comparison.
BENCHMARKING:
What is Benchmarking?
In Benchmarking we define several product available in the market in the same segment and compare them on various parameters such as price, specifications, features etc.
Mr. Deepak is a married man who lives in New Delhi which is a highly crowded City. His Family comprises five members including his wife,a five year-old-boy his, father and his mother. He visits his native place Lucknow which is 5a00kms away from New Delhi once a month. Also,he will be using his car to commute to his office and trips. His budget falls between 8 to 10 lakh on road. Please suggest to him options so that he will buy a good car for his family.
NOTE:
Deepak is foud of big cars.
There are some cars for you, these car's are very good in your budget.😊
Showd a Comparison Chart on Important Aspects for four vehicles which are perfect in this segment.Price On Road
1. Hyundai venue s Diesel
Price On Road: 10,00,000
Fuel type: Diesel
Displacement (cc): 14993
Max Power ( bhp) :98.6
Mileage(kmpl): 23.7
Boot Space (it.): 350
Transmission: manual
Airbags: 2
NCAP Rating: 4
Ground Clearance:190mm
2.Mahindra XUV300W4 Diesel
Price On Road: 9,90,000
Fuel type: Diesel
Displacement (cc): 1497
Max Power ( bhp) : 115
Mileage(kmpl): 20.0
Boot Space (it.): 259
Transmission: manual
Airbags: 2
NCAP Rating: 5
Ground Clearance:180mm
3. Maruti Vitara Brezza VXI
Price On Road: 9,45,000
Fuel type: Petrol
Displacement (cc): 1462
Max Power ( bhp) : 103.2
Mileage(kmpl): 17.03
Boot Space (it.): 328
Transmission: manual
Airbags: 2
NCAP Rating: 4
Ground Clearance: 200mm
4. Tata Nexon XE Diesel
Price On Road: 9,60,000
Fuel type: Diesel
Displacement (cc): 1497
Max Power ( bhp) : 108.5
Mileage(kmpl): 21.5
Boot Space (it.): 350
Transmission: manual
Airbags: 2
NCAP Rating: 5
Ground Clearance: 209mm
We can see that on the basis of the safety being our topmost priority due to large no. Of Daily road accident in India,Tata Nexon and XUV300 have 5 star's NCAP Rating which is very good thing considering Indian Brands.
Now, among these two Car's, TATA Nexon is clearly more practical due to its large boot Space, roomy seats for 3 people at the middle part, better fir finished, comfort and build quality, largest ground clearance and better mileage than XUV30. Stock music system is also much better in the comparison.
So I will suggest Tata Nexon XE Diesel for Mr. Deepak's family Car. 😊