Benchmarking
BENCH MARKING:Bench marking in automobile industry refers the detailed comparison between similar products or services.bench marking process plays a important role in predesign and development process of BIW.during the bench marking process mainly targets the competitors,price,specification and features on the segment.process of bench marking can operate at different levels like between similar products in the same factory,between different factory,between different competing organization or between different sectors using the same process.according tp predesign and development process the bench marking involves two types ie, bench marking I and bench markin II.bench marking I is basically product level design.thatdescrip process mainly define what already available in the market and how do implement aditional positive features of comodities to our own product.bench marking II is part level designing process.it is also the detailed discription of benchmrking I.it is also component wisw comparison from competitor vehicle to reduce the weight of the car thereby improving the performance.Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.
CASE:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT: 1)The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room.
2)The budget is from 8-10 Lakhs and he is also fond of big cars
3) He also required long distance and short distance travel
4)considering the requirements there should be a choice of SUV vehicle with Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
5) the city like bengaluru the automatic gear transmition would be best but due to the issue of budget and fuel effeciency manual transmission is preffered.
Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters
1 TATA NEXON
Pros:
- Safety is the first thing that we have to take care. It has 5 star safety rating from Global NCAP.
- Spacious Cabin and legroom.
- Impressive ride quality.
- Great Bootspace (350 liters).
Cons:
- Uninspiring bottom-end engine performance.
- Mediocre fuel efficiency.
- Manual gear box is unrefined
2 FORD ECOSPORT:
The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language.The Ford EcoSport from the legendary automaker is a 1.5-litre three-cylinder, Petrol Engine compact SUV with a 5-speed Manual Transmission. The Engine is capable of producing 123 HP of Power @6,500rpm and 150 N-m of Torque @4,500rpm. It has mileage of 16.5Km/Lt.. It has Dual Front Airbags, an ABS (Anti-lock Brake System) with EBD (Electronic Brakeforce Distribution) as standard on all variant. The Compact SUV exudes a Sporty appeal with its two tone Interior theme.
Pros:
- Ford Engines are very powerful.
- Powertrain choice.
- Great Bootspace:352 lt.
- It has 4 star safety.
- Spacious and well-built cabin.
Cons:
- Thick A-Pillars obstruct visibility.
- Back seat not spacious.
- Loses character with the spare wheel.
3 MAHINDRA XUV300
The Mahindra XUV300 is currently one of the safest Made in India cars sold in the country and boasts segment-leading safety features. In addition to this, the XUV300 also offers an extremely comfortable and spacious cabin, powerful engine options, and supreme driving dynamics. With the prices starting from Rs 7.94 lakhs (ex-showroom, Delhi), the XUV300 rivals against the cars like the tata Nexon, Ford Ecosport, Hyundai Venue, Kia Sonet, and the Maruti Brezza.
PROS
1. Best in segment features 2. Best price compared to competition 3. Lots of Safety features, global platform, 7 Airbag offering 4. Great performance 5. Cheeta inspired front look, headlamp connecting to fog lamp. 6. Mahindra's after-sales service 7. Better resale value.
CONS
1. Less space compared to competition 2. Not so attractive rare look(few may like few may not.) 3. Low ground clearance 180 MM less than the competition.
4. KIA SONET
In the Indian market, the Sonet occupies the sub-4-metre SUV category with its 3,995 mm (157.3 in) length dimension, benefitting from the Indian tax benefits for cars shorter than 4 meters. However, the Sonet is equipped with different front and rear bumpers for export markets, increasing its length to 4,120 mm (162.2 in).
Kia claimed that the Sonet uses high strength steel structure that helps in reducing the impact of severe accidents. Some of its safety features for its top trims include six airbags, electronic stability control, anti-lock braking system, hill start assistance control, vehicle stability management system, speed alert system, electronic traction control, braking assistance, driver’s seat belts given with pre-tensioners and parking sensors.
Kia Sonet price start at ₹ 6.71 Lakh and goes up to ₹ 11.99 Lakh. Check out the entire Kia Sonet variants on-road price in India. Get more info on Kia Sonet new models, videos, latest news, and the up-to-date Sonet four wheeler ex-showroom price.
The diesel power comes from a 1.5-litre four-cylinder engine, which makes 99bhp and 240Nm in combination to a 6-speed manual gearbox, while it produces 113bhp and 250Nm of torque when paired to a 6-speed torque converter unit
Pros:
- Frugal and diversified Powertrains.
- Good Bootspace and Ground Clearance.
- Feature loaded cabin.
Cons:
- Lack of seating space
- Not super ride quality.
- Diesel iMT combination is not there.
CONCLUSION:
After Comaprision of few SUV's I would like to prefer TATA NEXON. Because
- It has 5 star safety rating from Global NCAP.
- The look is very good.
- The price is also suitable.
- As the customer is fond of big car. This car is also satisfy his need
- Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
- TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
- The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
- Nexon's Infotainment touch screen has sub par performance compared to Ford Ecosport.
- TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads
- The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
- The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.
- Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
- Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range
- TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating