Benchmarking

Aim - Finding the suitable car according to the requirments of the Mr. D.S. Pughazhyendhii.

Governing Parameters -

• Car to commute to his office - Good Mileage
• Good car for easy commuting within city and long drive as well.
• Budget: Rs. 8-10 Lakhs/-, on road price
• Max 5 seats for his family members.
• He is also fond of big cars.
• NCAP Rating

Body Content -

1.Benchmarking -

• Benchmarking is that something plus point which will help to increase the sell of product or anything we are offering to customer.

• Benchmarking is the process of comparing the products feature, services or the processes with the competitor or another firm to identify the improvement strategy to give the best product to the consumer than the competitors product.

• Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.

• It is particularly useful when comparing not only performance but also practice. Process benchmarking of this kind can operate at several levels.

• Between similar processes in the same factory or service branch.
• Between different factories or service branch.
• Between different competing organizations.
• Between different sectors using the same process.

Examples -

1.Ford eco sports having 4 air bags , in that segment no any compatator given 4 air bages so 4 air bages will become benchmark to sell the product.If you seen the advertisement they have given it is focued on air bags.

Link of advertisement - https://youtu.be/RiBB9OmoSFY

2.Maruti suzuki known for giving mileage cars so their benchmark is Mileage.

Link of advertisement - https://youtu.be/akmpsx5F2-4

2.Case study -

According to the requirement of Mr. D.S. Pughazhyendhii,I will suggest these following cars.

• Hyndai Venue [e 1.2]
• Renault Triber (RXZ)
• Maruti Suzuki ertiga (Lxi)
• Ford eco sports (Trend)
• Kia Konnet (HTK 1.2)
• Tata Nexon (XE)

Engine & Performance	Maruti Suzuki ertiga [Lxi]	Renault Triber [RXZ	Kia sonet[HTK 1.2]	Hyundai Venue	FORD ECOSPORT Trend (Diesel)	TATA Nexon XE
Price	9.9L	9.95L	9.72L	8.88L	9.8L	9L
Mileage - ARAI Reported	20.5	18.2	18.4	17.5	16	17.5
Fuel Type	Petrol	Petrol	Petrol	Petrol	Petrol	Petrol
Transmission	Manual - 5 Gears	AMT - 5 Gears, Manual Override	Manual - 5 Gears	Manual - 5 Gears	Manual - 5 Gears	Manual - 6 Gears, Sport Mode
Engine	1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1496cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC
Engine Type	K15C Smart Hybrid	1.0 Litre Energy Engine	Smartstream G 1.2	1.2 Kappa	1.5L Ti-VCT	1.2L Turbocharged Revotron
Peak Power (bhp@rpm)	102 bhp @ 6000 rpm	71 bhp @ 6250 rpm	82 bhp @ 6000 rpm	82 bhp @ 6000 rpm	121 bhp @6500 rpm	118 bhp @ 5500 rpm
Peak Torque (Nm@rpm)	136.8 Nm @ 4400 rpm	96 Nm @ 3500 rpm	115 Nm @ 4200 rpm	113.8 Nm @ 4000 rpm	149 Nm @ 4500 rpm	170 Nm @ 1750 rpm
NCAP Star(Adult,child)	3,3	4,3	3,3	4	4	5,3
Seating Row	3	3	2	2	2	2
Air Bags	2	4	4	2	2	2
ESP, ABS, Traction Control	ABS,ESP	ABS	ABS	ABS	ABS	ABS,ESP,Traction control
Warrenty years	2	2	3	3	3	2
Child lock	yes	yes	yes	yes	yes	yes
Ground Clearance		182	206	195	200	209

Conclusion -

1.As vehicle is used in traffic so long vehicle is not suitable so i eliminate Ertiga and Tribber.

2.As concern of mileage kia sonet having greater in remaining suggestions but having low NCAP rating so i eliminate Sonet and Ford Eco sports as low mileage.

3. Venue and Nexon having same mileage but NCAP rating is higher for Nexon and also peak power,peak torque and Ground clearance are greater than Venue so i suggest TATA Nexon will most suitable car for Mr. D.S. Pughazhyendhii.