Challenge

Benchmarking

What is Benchmarking in Marketing and Manufacturing?

Benchmarking is a comparative assessment exercise that helps manufacturers understand and measure their performance relative to their competitors and industry standards. Periodical benchmarking exercise can establish a consistent feedback loop that can help optimize performance and efficiency. It enables the manufacturer to make business critical decisions regarding areas for focus and prioritization of resources.

Mr. D.S. Pughazhyendhii Dilema

S.No. CAR PRICE MILEAGE

FUEL TYPE

SEATING CAPACITY ENGINE SIZE MANUFACTURER WARRANTY RATINGS(OUT OF 5) REMARKS FOR Mr. D.S. Pughazhyendhii
1. Maruti Brezza VXi ₹ 9.46 Lakh 20.1 km/l Petrol 5 1462 cc

2 Years

40000 km

5

  1. Highly Economical
  2. Good Mileage
  3. Engine size better than Tata Nexon
  4. Recomended
2. Tata Nexon XM Plus (S) ₹ 9.75 Lakh

17.5 km/l

Petrol 5 1199 cc

2 Years

75000 km

3.9

  1. Less Mileage
  2. Least Engine size
3. Mahindra XUV300 W4 1.5 Diesel ₹ 9.60 Lakh 20 km/l Diesel 5 1497 cc 3 Years 4.1
  1. Economical
  2. Better Mileage
  3. Best Engine Size among four
  4. Recomended
4. Kia Sonet HTK 1.5 ₹ 9.79 Lakh

24.1 km/l

Diesel 5 1493 cc 3 Years 4.7
  1. Economical
  2. Best Mileage among four
  3. Good Engine size
  4. Highly Recomended
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