Benchmarking

• Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members.
• the traveling frequancy in km is 1000 km every month.
• budget falls between 8 to 10 lakhs on road

AUTOMOTIVED BENCHMARKING:

Benchmarking involves a structured comparison between similar products,services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can
provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

there are two types of benchmarking which we are going to focus more i.e., :

Benchmarking I Which involves product level comparison and analysis of vehicle saftey comfort ,engine efficiency and its performance.

Benchmarking II Which involves part level comparison focusing on specific BIW components like fender,hood,B pillar,roof etc and analyzing various properties such as Material type ,thickness, total no.of parts and overall weight.

Now lets filter out what are his needs

• His Family comprises five members including his wife, five-year-old boy, his father, and his mother.which seems he need a 6 to 8 seater vehicle
• He visits his native place Madurai which is 500kms away from Bangalore once in a month.from this we need to choose a vehicle that have

1. Comfort
2. Reliability
3. Fuel Efficiency( To keep the expenses in check and acoiding refueling again and again).
4. High speed performance and handling of your car.

• He will be using his car to commute to his office.Considering this cars with automatic transmissions are becoming increasingly popular in the country. Automatic transmission cars are great if you drive yourself around, have a long commute and often get stuck in traffic jams. However, automatic transmission variants cost more and give a lower
• mileage.so lets consider all other requirements for now and get back to conclusion in the end.

• Budget falls between 8 to 10 lakhs on road
• Pughazhyendhii is fond of big cars

noting down all the above points there are few vehicles in the market that meets the requirement.they are listed down below

conclusion:

From the above comparison renault TRIBER the competition from other vehicles since it meets all his requirements with the budget Mr. D.S. Pughazhyendhii have.

Why because:

the car us 7 seater, efficent in millage 20km/l, large boot space, good design,high safety standards ABS air bags and global ncap rating is 4star and 3 star for childern,the price falls between 8-9 lakshs on road.