Benchmarking
BENCHMARKING
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance in the automobile industry.
it is of two types 1) benchmarking I
2) benchmarking II
Benchmarking I involves the comparison of competitors, price of the product, specifications of the product and features on the segment.
Benchmarking II is performed to increase the performance of product by comparing the competitor product or the previous version the product component wise to reduce weight of product.
Mr.D.S.Pughazhendhii wants a 5 seater car in 8 lakh to 10 lakh range so in the market there are some of the car models meeting the requirements and specifications of Mr.D.S.Pughazhendhii
now I’m gonna compare those models by taking price of the car and milage of the car into main consederations and suggest one of the car.
TOYOTA GLANZA
Price:8.41lakhs
Milage:22kmpl
A very good car with a comfortable sitting. it is very good in driving and boot space is also very good. the capacity of engine is 1197cc
MARUTHI SUZUKI DZIRE
Price:8.45lakhs
Milage:24kmpl
This makes it an ideal package for car buyers. It is a very good car with good milage. It is very comfortable car with low price and maintenance. this is a best car for middle class families. its milage,speed,comfort,and stylish look are also good
MARUTHI SUZUKI BALENO
Price:8.41lakhs
Milage:23kmpl
Its one of the best car for highway riding. It has a bit more power and high rise seating ot increase the better reide quality,ease of tackling bad roads and more safety
MARUTHI SUZUKI SWIFT
Price:8.20lakhs
Milage:24kmpl
Owning to a lighter bodyweight,the new swift delivers better performance and fuel efficiency. It offers good looks, fun handling, excellent engines,decent interiors and many advantages. A good family car with a good turn of speed.
By comparing few models of cars in the market I would like suggest Mr.D.S.Pughazhendhii to buy MARUTHI SUZUKI SWIFT so that he can get a better milage car at low price when compared to the other cars in the market. The third-generation Maruti Swift gets a new hexagonal grille design with black horizontal slats, flanked by a new pair of headlamps with projectors LED DRLs. The front bumper has also been revamped and comes with circular fog lamps. The latest generation still retains the Maruti Swift’s signature sloping-roof design. The rear door handles are integrated into the window frame. The Maruti Swift’s rear profile gets a new tail lamp cluster, complete with LEDs. The bumpers and tailgate also look significantly different from the old model, without losing the character of the Swift model line. The interiors of the new Maruti Swift gets an all-black theme with a redesigned dashboard layout, similar to the new Dzire. There is also a sportier flat-bottom steering wheel, touchscreen infotainment system with a lot of connectivity options, circular AC vents and some silver details. Compared to the previous generation, the new Maruti Swift’s interior elements look more premium.
CONLUSION
MARUTHI SUZUKI SWIFT would be a better choice for Mr.D.S.Pughazhendhii to buy because its can be used in both the ways like going to office daily and as well as long trips with his family every month.
Thank you.