Benchmarking

BENCHMARKING :

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, "best in class." The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might moon tweaking a products features to more closely match a competitor's offering, or changing the scope of services you offer, or installing a new customer
relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities: continuous and dramatic.

Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

STEP-BY-STEP BENCHMARKING

Benchmarking is a simple, but detailed, five-stop process:

• Choose a product, service, or internal department to benchmark.
• Determine which best-in-class companies you should benchmark against, which organizations you'll compare your business to.

• Gather information on their internal performance, or metrics.
• Compare the data from both organizations to identify gaps in your company's performance.

• Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it's up to you to actually put them in place.

In order to benchmark anything, you need to have quantitative data available to study.

That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

BENEFITS

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

• Improving employee understanding of cost structures and internal processes
• Encouraging team-building and cooperation in the interests of becoming more

competitive

• Enhancing familiarity with key performance metrics and opportunities for improvement

company-wide

In essence, benchmarking helps employees understand how one small piece of a

company's processes or products can be the key to major success, just as one employee's contributions can lead to a big win.

REQUIREMENT

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between

8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars In my view,

I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferrable.

SUGGESTIBLE CARS

1. Tata Nexon
2. Hyundai Venue
3. Maruti Suzuki Vitara Brezza
4. Ford Eca Sport

TATA NEXON

Pros:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Cons:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS TATA NEXON

ARAI Mileage 21.5 kmpl

Engine Displacement (cc) 1497

Max Torque (nm@rpm) 260Nm@1500-2750rpm
Transmission Type Automatic

Fuel Tank Capacity 44
Max Power(bhp@rpm) 108.5bhp@4000rpm
Seating Capacity 5
Boot Space (Litres) 350
Body Type SUV

Safecty 16.06/17

HYUNDAI VENUE

Pros:

1. Ease of driving on offer
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals
2. No diesel automatic on offer

3.1.2 petrol is weak on punch

MODELS / SPECIFICATIONS HYUNDAI VENUE

ARAI Mileage 18.14kmpl

Engine Displacement (cc) 998

Max Torque (nm@rpm) 171.6Nm@500-4000rpm
Transmission Type Automatic

Fuel Tank Capacity 45
Max Power (bhp@rpm) 118.35bhp@6000rpm
Seating Capacity 5
Boot Space (Litres) 350
Body Type SUV

Safety 4 star NCAP rating

MARUTI SUZUKI VITARA BREZZA

Pros:

1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive

Cons:

1. No more diesel option
2. Rivals offer more space
3. Design isnl'61/2t attractive as before

MODELS / SPECIFICATIONS MARUTI SUZUKI VITARA BREZZA

ARAI Mileage 18.76kmpl

Engine Displacement (cc) 1462

Max Torque (nm@rpm) 138Nm@4400rpnn
Transmission Type Automatic

Fuel Tank Capacity 48
Max Power (bIlpgrpnri) 103.26bhp@600Orpm
Seating Capacity 5
Boot Space (Litres) 328
Body Type SUV

Safety 12.51/ 17

FORD EGO SPORT

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact
SUV and wondering if the Ecosport is the best of all.

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS / SPECIFICATIONS FORD ECO SPORT

ARAI Mileage 21.7kmpl

Engine Displacement (cc) 1498

Max Torque (nm©rpm) 215Nm@1750-2500rpnn

Transmission Type Manual

Fuel Tank Capacity 52

Max Power (bhpccpronn) 98.63bhp@375Orpm

Seating Capacity 5

Boot Space (Litres) 352
Body Type SUV

Safety 4 stars NCAP rating

COMPARISON

MODELS / SPECIFICATIONS

SPECIFICATIONS TATA NEXON HYUNDAI VENUE MARUTI SUZUKI FORD ECO SPORT

VITARA BREZZA

ARAI Mileage 21.5 kmpl 18.14kmpl 18.76kmpl 21.7kmpl

Engine 1497 998 1462 1498

Displacement

(cc)

Max Torque 260Nm@1500 171.6Nm@1500 138Nm@4400rpm 215Nm@1750-2500rpm
(nm@rpm) 2750rpm 4000rpm

Transmission Automatic Automatic Automatic Manual
Type

Fuel Tank 44 45 48 52

Capacity

Max Power 108.5bhp@4000rpm 118.35bhp@6000rpm 103.26bhp@6000rpm 98.63bhp@3750rpm

(bhp@rpm)

Seating 5 5 5 5

Capacity

Boot Space 350 350 328 352
(Litres)

Body Type SUV SUV SUV SUV

Safety 16.06/17 4 star NACP rating 12.5/17 4 star NACP rating

CONCLUSION :

I would suggest Tata nexon for Mr.D.S Pughazhyendhii family, Nexon is a excellent offering which is safest car its segment. It is also value for money product with class leading.