Benchmarking
Qs. Mr. D.S. Pughazhyendhii's major requirements for buying a car are:
- 5-7 seats for his family members
- Budget: Rs. 8-10 Lakhs/-, on-road price
- Good Mileage
- Good car for easy commuting within city and long drive as well
- He is also fond of big cars.
Based on top-selling cars and keeping Mr. D.S. Pughazhyendhii's requirements in a car are:
Tata Nexon (Compact SUV)
Ford Ecosport (Compact SUV)
Maruti Vitara Brezza (Compact SUV)
Hyundai Venue (SUV)
Benchmarking -
Benchmarking is a process of measuring products, services, or practices against the manufacturer’s toughest competitors, or those companies recognized as the industry leaders. Benchmarking comes into the picture when the product is in its development stage. Through benchmarking, manufacturers can understand a product, analyze it, compare it with its competitors, and suggest improvements for the existing or future models.
- Tata Nexon (Compact SUV)
Specifications
Base Price: ₹ 7.54 Lakh
Mileage (ARAI) kmpl: 17 Kmpl to 21 Kmpl
Gear Box: 6 Speed
Fuel Type: Petrol / Diesel
Transmission: Manual / Automatic
Length Width Height (mm): 3994*1811*1607
Power: 108.5bhp@3750rpm
Torque: 260Nm@1500-2750rpm
Engine Displacement: 1198 CC / 1497 CC
Boot Space: 350 liters
Seating Capacity: 5
Pros: 1. Best in class safety package 2. Powerful engines (petrol & diesel) 3. Ride and feels like a big vehicle
Cons: 1. Quality of plastic inside the cabin 2. Sluggish infotainment 3. Slightly hard ride
- Ford EcoSport (Compact SUV)
Specifications
Base Price: ₹ 7.91 Lakh
Mileage (ARAI) kmpl: 14 Kmpl to 23 Kmpl
Gear Box: 5 Speed
Fuel Type: Petrol / Diesel
Transmission: Manual / Automatic
Length Width Height (mm): 3998*1765*1647
Power: 98.96bhp@3750rpm
Torque: 205Nm@1750-3250rpm
Engine Displacement: 999 CC / 1498 CC
Boot Space: 352 liters
Seating Capacity: 5
Pros: 1. Build Quality 2. Powerful and Responsive Engines 3. Looks 4. Drivability
Cons: 1. Feels Dated 2. Stiff Suspension Setup 3. Narrow Second Row 4. Thick A-Pillar Causes Blind Spot
- Maruti Vitara Brezza (Compact SUV)
Specifications
Base Price: ₹ 7.82 Lakh
Mileage (ARAI) kmpl: 24 Kmpl
Gear Box: 5 Speed
Fuel Type: Diesel
Transmission: Manual / Automatic
Length Width Height (mm): 3995*1790*1640
Power: 88.5bhp@4000rpm
Torque: 200Nm@1750rpm
Engine Displacement: 1248 CC
Boot Space: 328 liters
Seating Capacity: 5
Pros: 1. Peppy & efficient 1.5 petrol 2. Good value for money 3. Neutral ride, easy to drive
Cons: 1. No more diesel option 2. Rivals offer more space 3. Design is not attractive as before
- Hyundai Venue (SUV)
Specifications
Base Price: ₹ 7.53 Lakh
Mileage (ARAI) kmpl: 17 Kmpl to 23 Kmpl
Gear Box: 7-Speed
Fuel Type: Petrol / Diesel
Transmission: Manual / Automatic
Length Width Height (mm): 3995*1770*1605
Power: 118bhp@6000rpm
Torque: 172 Nm
Engine Displacement: 998 CC / 1396 CC
Boot Space: 350 liters
Seating Capacity: 5
Pros: 1. Ease of driving on offer 2. Three different engine options 3. Feature loaded
Cons: 1. Isn't as big as rivals 2. No diesel automatic on offer 3. 1.2 petrol is weak on punch
Suggestion - For the family of Mr. D.S. Pughazhyendhii, I would advise purchasing a Tata Nexon. It is the safest vehicle available in its class. In 2018, the Tata Nexon became the first automobile produced in India to receive a perfect 5-star safety rating from the Global NCAP crash test. In the Global NCAP crash test, the Tata Nexon received a perfect 5-star rating for adult passenger safety and a 3-star rating for child occupant protection. I endorse Tata Nexon since he needs to carry a child with him. Compared to its rivals, it also has more power and torque rating which will be useful while traveling long distances. It is an excellent product with features that set the bar for its class.