01. BENCHMARKING

Benchmarking :-

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business. In Simple words Benchmarking is the Technical word for comparison.

considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement.

By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those

Processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or

installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only

small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

Step-by-Step Benchmarking:

Benchmarking is a simple, but detailed, five-step process:

1. Choose a product, service, or internal department to benchmark.
2. Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
3. Gather information on their internal performance, or metrics.
4. Compare the data from both organizations to identify gaps in your company’s performance.
5. Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to

calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

Benefit’s:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

1. Improving employee understanding of cost structures and internal processes
2. Encouraging team-building and cooperation in the interests of becoming more competitive
3. Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major

success, just as one employee’s contributions can lead to a big win.

Requirement:

Benchmark with presently available cars in the market for the following case.

The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attributes are as follows:

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound / NVH
• RDE: CO2 / Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort

So Coming to the next problem I Have chosen 4 SUV cars for Mr. D.S. Pughazhyendhii

I have considered factors

1. That he drives 500Km often

2. Regular use is in between city banglore itself.

3. His family consists of 5 people including himself.

Suitable cars are:

• Kia Sonet
• Maruti Brezza
• Tata Nexon
• Hyundai Venue

Basic characteristics of cars:

1. Good seating arrangement.
2. Safety.
3. BS6 Engine used.
4. Good Mileage.
5. Good Interiors.
6. Lightweight Car body.
7. Specifications of cars.

Basic Information		XZ Plus Dual Tone Roof Diesel		1.5 HTX Diesel		S Plus Diesel		Vxi AT
Brand Name		Tata Nexon		Kia Sonet		Hyundai Venue		Maruti Brezza
On Road Price		Rs.13,95,550#		Rs.13,39,987#		Rs.11,39,761		Rs.12,70,049
User Rating		4.4 Based on 656 Reviews		4 Based on 552 Reviews		4.5 Based on 72 Reviews		4.5 Based on 198 Reviews
Finance Available (EMI)		Rs.27,514		Rs.26,269		Rs.21,890		Rs.24,891
Insurance		Rs.45,338		Rs.44,962		Rs.44,590		Rs.46,719
Service Cost (Avg. of 5 years)		Rs.6,271		Rs.3,930		Rs.3,888		-
Engine and Transmission
Engine Type	1.5l Turbocharged Revotorq Engine		1.5 L CRDi WGT		1.5 U2 CRDi		K15C Smart Hybrid
Displacement (cc)	1497		1493		1493		1462
No Of Cylinder	44 Cylinder Cars		44 Cylinder Cars		44 Cylinder Cars		44 Cylinder Cars
Max Power (bhp@rpm)	108.49bhp@4000rpm		98.63bhp@4000rpm		98.56bhp@4000rpm		101.65bhp@6000rpm

Fuel & Performance
Fuel Type		Diesel	Diesel		Diesel	Petrol
Mileage (City)		17.0 kmpl			18.0 kmpl
Mileage (ARAI)		21.19 kmpl	-		-	19.8 kmpl
Fuel Tank Capacity		44.0 (Litres)	45.0 (Litres)		45.0 (Litres)	48.0 (Litres)
Suspension, Steering & Brakes
Front Suspension	Independent, Lower Wishbone, McPherson Strut with Coil Spring			McPherson Strut with Coil Spring			McPherson strut with coil spring		Mac Pherson Strut & Coil
Rear Suspension	Semi-Independent closed profile Twist beam with Coil Spring and shock absorber			Coupled Torsion Beam Axle with Coil Spring			Coupled torsion beam axle with coil spring		Torsion Beam & Coil Spring
Steering Type	-			Electric			Power		Electric
Steering Column	-			Tilt			Tilt		Tilt

Dimensions & Capacity
Length (mm)	3993	3995	3995	3995
Width (mm)	1811	1790	1770	1790
Height (mm)	1606	1642	1617	1685
Ground Clearance Unladen (mm)	209	-	-	-

Conclusion:-

• All cars are really nice but from my point of view I would suggest Tata Nexon for Mr. D. S. Pughazhyendhii because of the Five-star G-NCAP Safety and it has more power (BHP), BS6 Complaint and spacious cabin compared to rivals.
• Over all it has good performance and it is a nice looking car within the budget of 10Lakhs.