Project 1 - LED Desktop Lamp

Task 1

LED lamps replace conventional light bulbs with an array of LEDs. Notably, LED lamps are more energy-efficient as compared to conventional lamps. LED desk lamps are most commonly used on study and work desks. They usually emit an ultra-white light, but are now available in other colour variants as well. These lamps are available in a variety of shapes, sizes and designs to blend seamlessly with room decors.

Market analysis for desktop lamp products

The global LED table lamps market size was valued at USD 4.97 billion in 2018 and is estimated to expand at a CAGR of 15.2% from 2019 to 2025. Increasing demand for energy-efficient and sustainable lighting systems is the key growth-driving factor for the market. Moreover, increasing usage of advanced lighting system to enhance home décor is expected to open new avenues for the market over the next few years. Also, the growing popularity of smart homes, especially in developing economies including China and India, is propelling the product demand. Over the past few years, climate change has become one of the major issues in the world. This has increased the awareness of energy conservation, which will have a positive impact on product demand. LED table lamps are very energy-efficient as they consume 80% less power than incandescent lamps. Furthermore, these products have greater durability and can last up to 40 times longer than incandescent lamps. These factors are also likely to boost product demand over the forecast period. Also, several initiatives, such as media campaigns, subsidies for LED lighting, and regularizing the energy appliances, undertaken by various governments across the globe will spur the market growth.

Product Insights

Decorative table lamps held the largest market share of more than 60% in 2018. These are energy-efficient, lightweight, and durable products used as the decorative indoor lighting system in residential as well as commercial applications. Integration of advanced technologies, such as AI assistance offering direct control through voice commands, will further propel the product demand. Thus, constant product innovation, in terms of technology, various color shades, designs, and shadow patterns, will boost the segment growth. For instance, in October 2018, SYSKA LED, a subsidiary of SSK Group, launched its ground-breaking ‘Smart Table Lamp’, which is powered by Amazon Alexa. Moreover, the product is highly energy-efficient and has three light settings including Cool White, Day Light, and Warm White.

The commercial segment held the largest market share in 2018. LED table lamps are widely used in offices, restaurants, and several other commercial spaces as an energy-efficient lighting solution. An increasing number of commercial set-ups in developing economies, such as China, India, and Bangladesh, on account of rapid urbanization and supportive government policies is expected to offer numerous growth opportunities.Household application is expected to be the fastest-growing segment at a CAGR of 15.6% from 2019 to 2025. Extensive R&D and product innovation in this segment by major manufacturers are expected to be the key growth drivers. For instance, in December 2016, General Electric Company launched a technologically advanced table lamp featuring Alexa by Amazon.

Distribution Channel and Regional Insights

The online distribution channel is expected to generate the fastest CAGR of 15.9% from 2019 to 2025. These platforms provide unique offers and quick and doorstep delivery services, which is likely to drive the segment. Also, key industry participants, such as SYSKA LED and Xiaomi, are launching with their exclusive websites where buyers can purchase genuine products. This is also said to have a positive impact on segment growth. The offline distribution channel was the largest segment in 2018 and will retain its leading position throughout the forecast years. Major retailers including Wal-Mart Stores, Inc., and IKEA are expanding their distribution networks across the globe to gain maximum market share. For instance, in August 2019, Ikea launched its first store in India. Also, major retail chains like Reliance Digital and Croma are investing in the establishments of new stores to gain a competitive edge. For instance, in June 2019, Reliance Industries announced to launch 100 new stores across India under the brand, Reliance Digital.

Asia Pacific was the largest regional LED table lamps market in 2018 and will expand further at the maximum growth rate of 16.1% from 2019 to 2025 owing to increased product usage in residential applications. India is one of the lucrative markets in this region. New product launches in key markets including China and India are expected to boost the product demand over the coming years. For instance, in June 2019, Xiaomi launched LED lamps under the brand name ‘Mi Table Lamp 1S’, exclusively for household applications. North America is projected to be the second-fastest-growing market during the forecast period on account of rising consumer awareness about energy conservation.

LED Table Lamps Market Share Insights

The market is slightly consolidated on account of the presence of key companies including Koninklijke Philips N.V., OSRAM GmbH, Ningbo Liangliang, General Electric Company, and SYSKA LED. This industry has been witnessing a trend, where established as well as new entrants are capturing a strong share of the market and focusing on technological developments, and product optimization and performance enhancement. Furthermore, these companies have undertaken several marketing strategies including product innovation, distribution channel expansion, and merger & acquisition, to gain a larger customer base.

The segments covered for global LED table lamps market report are based on the product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Reading

  • Decorative

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Household

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Egypt

Key Players

Some of the key global players in the LED desk lamp market include Koninklijke Philips, Guanya, Brightech, OPPLE Lighting, Tomons, Yingke, Panasonic, Philips, General Electric Company, Cree, VAVA, Toshiba, PHIVE, Etekcity, OSRAM, Donghia, BenQ, MaxLite, Sunllipe, Koncept, Ningbo Liangliang, SYSKA LED, Newhouse Lighting, Yingke Lighting Electric, Xiaomi Corporation and Lumiy. Keeping in line with the growing trend of online distribution channels gaining popularity, several key players have sought to increase their online presence as well. Some, such as SYSKA LED and Xiaomi, have also established their own online distribution channels. At the same time, offline distribution channels have remained the largest distribution channel for the market, mainly led by electronic stores and supermarkets. This has caused manufacturers to strengthen syndication with vendors. Chroma, Wal-Mart, Ikea and Reliance Digital are among the prominent vendors in the market. Some popular brands available in the LED desk lamp market include TaoTronics, Deeplight, TW, Lepower, Novoledo, Mafiti, Miady, Limelights, Mi, Globe Electric, Fujetek, Bohon, CeSunlight, Simple Designs, Pinsoon, Harmonic, Torchstar, Etekcity, Aukey, Topelek, etc. Keeping in line with the growing trend of online distribution channels gaining popularity, several key players have sought to increase their online presence as well. Some, such as SYSKA LED and Xiaomi, have also established their own online distribution channels. At the same time, offline distribution channels have remained the largest distribution channel for the market, mainly led by electronic stores and supermarkets. This has caused manufacturers to strengthen syndication with vendors. Chroma, Wal-Mart, Ikea and Reliance Digital are among the prominent vendors in the market.Some popular brands available in the LED desk lamp market include TaoTronics, Deeplight, TW, Lepower, Novoledo, Mafiti, Miady, Limelights, Mi, Globe Electric, Fujetek, Bohon, CeSunlight, Simple Designs, Pinsoon, Harmonic, Torchstar, Etekcity, Aukey, Topelek, etc.

Source: https://www.grandviewresearch.com/industry-analysis/led-table-lamps-market

https://www.persistencemarketresearch.com/market-research/led-desk-lamp-market.asp#:~:text=Some%20of%20the%20key%20global,Liangliang%2C%20SYSKA%20LED%2C%20Newhouse%20Lighting

https://www.credenceresearch.com/report/led-desk-lamp-market

Task2

Proper task lighting is a very important and often overlooked aspect of any room or work environment. Task lighting is localized lighting that provides the correct amount of light exactly where it's needed to suit the task at hand. It's a beam of light that is directed on the surface and therefore would highlight the area working on. Examples of specific task lighting applications include reading, writing, working, using a computer, craftwork, cooking, putting on makeup or shaving, etc. Task lights and task lamps are lighting products designed precisely for that purpose; they are often portable fixtures with a cord and plug, or under-cabinet lights.

Considerations and requirements for buying LED desktop lamp for customers

Desk lamps often come in different styles and finishes. Taste is personal, so there is no right or wrong choice in this department—the style, size, shape, and finish are all up to personal preference. Choosing a lamp style that matches the décor of space is smart, though. If have contemporary or modern décor, we will want a contemporary or modern desk lamp. If using desk lamp in a space that is used for other activities, such as watching TV, might want a light with a dimmer on it and possibly a more focused, controlled beam of light. A lamp with a 30 degree beam spread will direct light onto the surface wish to highlight but won't send any stray light out to affect other activities in the room. LED desk lights tend to have the most controlled beams of light, as LEDs are directional light sources. If it will be on 24/7 an LED lamp will be less expensive to use than a halogen lamp or incandescent version. Although the upfront cost of an LED desk lamp is typically higher, the cost to run it is significantly cheaper and only uses 1/5 the amount of energy as a halogen lamp. Additionally, LED lamps run cool to the touch while halogen bulbs can get very hot.

The older a person gets the more light he needs. A person over 50 needs twice the amount of light as a 25 year old. At the same time, older eyes are much more sensitive to glare, so it becomes more important than ever to get a quality desk lamp with a controlled beam of light (as opposed to a regular table lamp that puts out light in all directions). Most desk lamp manufacturers take this into account when designing them. Holtkotter actually makes a line of lamps for the aging eye, with over 100 FC of light output and a matte glass diffuser and reflector that reduces glare and light scatter. It is really important at any age and will save eye strain and headaches. A chart is attached below (named: Aging Lamp Chart) with basic wattage recommendations based on age, type/amount of use, and type of light bulb.

Color temperature is measured in units of kelvin and describes the visual warmth (amber-hue) or coolness (blue-hue) of white light. 2200 - 2700K is considered very warm white, 2700K - 3000K is considered warm white, 3500K is neutral, 4100K - 5500K is considered cool white, and daylight is 5600K - 6500K. Halogen lamps always have a color temperature of 3000K, while most LED lamps can be purchased in 2700K, 3000K, or a cooler 4500K. With LEDs, keep in mind that the higher the color temperature the cooler (more blue) and more efficient the LED is, so we see a 10% increase in light output for every 300K increase in color temperature.Warm color temperatures are soothing and make for nice atmosphere, while cooler color temperatures stimulate the brain and may increase productivity. Customer may desire different effects depending on where they are and what they will use the task lamp for. For example, desk lamps in homes are typically 2700K – 3000K, while those used in offices are generally 3000K - 3500K.CRI is a method for describing the effect of a light source on the color appearance of objects being illuminated. The maximum possible CRI is 100, which represents the ideal daylight conditions against which we compare all artificial light sources. In general, low CRI illumination may render some colors unnatural, and low CRI is often responsible whenever sense that something is not quite right with a certain light source.Lamps with a CRI under 60 should never be used. It has been proven that at a certain point, the higher the CRI, the lower the illuminance. A CRI in the 80s is a good benchmark for all general tasks. Halogen and incandescent lamps always have a CRI of 100, and most high quality LED lamps today have a CRI of at least 80.

As mentioned above, CRI and Color Temperature are different for Halogens and LEDs. While halogen desk lamps always have a CRI of 100 and a Color Temperature of around 3000K, LED desk lighting has more variety. One of the most noticeable differences between the two actually has nothing to do with the light itself. If ever accidentally touched a halogen lamp while it's turned on, might have noticed that they can get very hot. LEDs only emit 1/5 the heat of a halogen lamp, and this means two things:

a) We should never accidentally burn ourself on an LED desk lamp

b) LEDs use only 1/5 of the energy of halogen lamps, so will also save money on energy bill. Another big difference between LED desk lamps and halogen lamps is that halogen bulbs only last 2,000 hrs while LED lamps last 50,000 hrs. If use the lamp for 5 hours a day, it would need to change the halogen bulb roughly every year, while the LED would last nearly 30 years.

In terms of aesthetics, the opportunity for unique, sleek, and modern designs is much greater with LED desk lamps. LEDs are diodes (small flat surfaces that emit light), which are so small they can be put into more sleek lamps for a modern look. Halogen lamps tend to be bigger fixtures because the bulbs run very hot and must be protected by an enclosure of some kind (typically steel and/or glass).

The considerations for buying an LED desktop lamp are mentioned below

1. Go for High-Quality Light: In general, incandescent bulbs provide a bright, clear light. LED desk lamps offer a versatile and energy efficient option. Pay attention to these two characteristics: CRI and Color Temperature.

• Color Rendering Index (CRI) measures how true-to-life colors look beneath a given light source. This rating is especially important with desk lamps, where the ability to see contrast while reading and working is essential. Look for LEDs with high CRI ratings between 85 and 100.
• Color Temperatureis a standard measure of a light’s appearance, often referred to as the “warm” or “cool” look of a light. LED desk lamps in the color temperature range of 2700K to 4500K generally provide a clear and pleasing light to work beneath.

2. Look for Adjustability: Another tip to help buy a desk lamp is adjustability. Adjustable desk lamps allow to fine-tune the placement of the beam for specific tasks and to minimize glare. There are various possible points of articulation, including swiveling heads, swing arms, boom arms, and goosenecks.

3. Pick the Right Size Desk Lamp: For small desks, choose clip-on lamps or lamps with small bases to preserve precious desktop space. For large desks, consider a lamp with extra reach (such as an architect or swing arm design) or use additional light sources in the room to ensure full coverage of desktop. As a general rule, light source should be positioned higher than head but out of eyes; it should never be in direct line of sight. Too low and it may not provide enough coverage for work area; too high and the light may become too diffused.

4. Learn the Best Desk Lamp Placement: The lamp should be placed so that shadows don’t streak across desk when work. If right-handed, this means placing the light source on the left side of desk and vice-versa. For adjustable lamps, make sure the arm is long enough and flexible enough to shine light where needed, and out of way when not. When used with computers, desk lamps should illuminate the desk and keyboard without causing glare on the screen.

5. Consider the On-Off Switch Position: Turning desk lamp on and off should be easy. Good on-off switch options include pull chains, base switches, and touch operation lamps.

The minimum features of considering an LED desktop lamp are

• Three Level Brightness . Press single touch for on/off. Product Color :- White , Product material - Abs Plastic.
• Packing contents: 1 X Light; 1 x USB charging line. There is indicator of battery charging but there is no indicator available which shows full battery charge or level of battery charge.
• Eye Protection Study Table Lamps. Made of ABS, lightweight, durable and smooth texture feeling.
• Efficient heat dissipation., Adjustable angle.It's powered by USB charger, USB power bank or laptop, so it is convenient when you want to use it. Application: bedroom,reading room,home.
• Charger duration period 8 Hours. Battery Backup time should be 60 minutes . Not use while charging and not turn on while charging.

Source: https://www.lampsplus.com/ideas-and-advice/how-to-buy-a-desk-lamp-five-things-to-consider/

https://www.lightology.com/index.php?module=how_to&sub=desk_task_lighting

Task 3

In the world of modern technology, product development concept is being flourished day by day in order to achieve customer satisfaction. Multi feature products have brought a tremendous change in modern age. These products are not only a magnificent sign of improvement of product development but also a reliable medium to ease customer's day to day life. Today, customers are more likely to have a product of multi feature elements along with its aesthetic look. Considering customers aspiration as a focal point, this will develop a concept of multipurpose table lamp. The improved table lamp will provide a facility of certain number of products. It shows the construction of a multipurpose table lamp by gathering knowledge from customers and expert consultations. Various product development tools have been used to implement the desired concepts.

New Features

In the modern era, most of the manufacturers and designers try to design such a product which can fulfill all customers’ demands covering some extra facilities. This is due to the lot of competition in the local and international market. So if a product can cover the need of numbers of product it can easily get the market opportunity to attract more customers. Keeping all of those thing in mind multipurpose table lamp carries some extra features which can fulfill not only the need of a table lamp but also some other products. The extra new features of LED desktop lamp are

• Pen holder
• Mobile holder
• Speaker
• USB port
• Electric port
• Digital clock
• Folding flexibility
  
  

And all of those features can give a lot of benefits to the customers, such as:

• It reduces the space requirement as it integrate numbers of product in one
• It decreases the cost of production
• It can continue its operations without creating high temperature which can make customer happy and
  give comfort
• It gives customer a flexible user interface
• It has the flexibility to fold and which give the customer a great space to move in one place to another
  very easily.

Identification of Customer Needs

To develop a new product, the most important step is to identify the customer needs. The prime concern of the product is to fulfill the latent needs of the customers. So identification of customer need is essential in this purpose. Identification of customer’s need for multipurpose table lamp involves the following steps:
1. Gathering Raw Data from Customers: Information of the product and lots of customer needs should be gathered in this stage. Those should be done in some particular ways which are given below.
1.1. Interview: Personal interviews were taken from nearby 200 customers in one by one basis in a customer friendly environment.
1.2. Focus Group: Nearby 10-15 groups of students were interviewed in the time of market research .Those group both gave a lot of ideas about their need and expected table lamp features.
6.1.3 Observing the Product in Use: Some existing features of table lamp observing in a customer friendly environment were used. All the limitation and working conditions was observed and noted.

The selection of customers for an interview is a crucial task and for that reason lead users were selected for the interview in our work. It was assumed that customer can be a great source data for any kind of product. Because first of all, they always try to expose the problem as they have to straggle for it. Secondly sometimes they can find the solution of their problem themselves. In the time of interview mostly system of documentation were used like audio recording, notes, video recording and still photography.

Table : Gathering Customer Needs

2. Interpretation of Raw Data in Customer Needs: Customer need statements are always in the form of written statement. It was formed by translating the raw data from the customers. It was basically the conversion of VOC (voice of customer) to organized customer need statement. An interpretation of raw
data was given in Table in terms of customer needs.


Table: Interpretation of customer needs

3. Arrangement of the Needs into Hierarchy: After completing the last two stages, a lot of customer needs were gathered and it was very critical for us to analyze these needs arbitrarily. In order to organize the needs in a proper way hierarchy was made. The arrangement of all the customer needs into hierarchy is given below.

(a) Use table lamp in multifunctional activity:
(1) A penholder is added on the base of the table lamp;
(2) A digital clock is set up in the upper portion of the pen holder;
(3) Speakers are attached on the both side of pen holder;
(4) USB ports are included at the lower portion of the base;
(5) An electric port is adjusted at the lower portion of the base.

(b) Decrease space requirements:
(1) A foldable body is provided;
(2) A lot of features are integrated on it so it.

(c) Ease in movement:
(1) Light weight;
(2) It provides the facility of foldable body;
(3) It has removable wire.
(4) It has less complexity in design so easy to move.

(d) Provide proper safety to customers:
(1) It gives proper balancing of structure;
(2) Correct material selection is done.

(e) It minimizes the cost:
The multipurpose table lamp provides lower cost comparatively to its features.

(f) The multipurpose table lamp provides a mind-blowing aesthetic appeal.
(1) It has chrome-plated shiny surface finish;
(2) It has a marvelous structural view;
(3) It gives well organized features layout.

Concept Generation

Concept generation is a process of generating different concepts for developing the desired product to fulfill all of the customer needs which is the most vital step of product design and development. This stage consists of numbers of steps which are noted below.

1 Search Externally: External search involves finding the existing solution of the problems defined at problem
identification stage. The required time and utilization of resources can be minimized by expand and focus
strategy. The available information for multipurpose table lamp is gathered by using following sources.
1.1. Lead User Interviews: Basically students and official personnel are the lead users for multipurpose table lamp. In the interview, they not only exposed many debilitations in the existing design but also mentioned various new concepts to overcome the weakness.
1.2. Expert’s Consultation: In order to develop the solution concept for ultipurpose table lamp, several consultations were done with the professors of different university faculties and professionals in design and
manufacturing. They helped to develop concepts focusing on the feasible features as well as customer
demands.
1.3. Patent Searching: Numerous patents were found in the field of multipurpose table lamp. Some of them feature many innovative and interesting concepts. While searching for patents, a patent numbered US494077A shows a concept of digital time clock with table lamp. Another patent numbered US D518584S1 reveals the concept of torch with table lamp. These patents inspire to develop concept of digital clock and electrical port in multipurpose table lamp.
1.4. Related Product Benchmarking: One of the most demandable and best designed table lamps was dipped chromed metal desk lamp. Analyzing different features of it like chrome plated metal body with glossy surface finish, low energy bulb and repositionable head give a new idea to develop the concept of multipurpose table lamp.

2. Search Internally: Internal search involves utilization of personal and group suggestion in order to develop different solution concepts. Modified group of well-established techniques to find solution concepts in the field of multipurpose table lamp.
2.1. Making of Analogies: Huge analysis was made on different company’s existing product to find new solution of the problem. Besides the severity of the problems was classified as well as the natural solutions were developed.
2.2. Set of Quantitative Goal: At the end of each concept development, quantitative goal were mentioned as a driving force of the activities.
2.3. Use of Gallery Method: All the concepts were displayed by gallery method in order to have a clear view of each of them. On the basis of discussion of one concept, the relevant other concepts were easily notified.

3. Concept Classification Tree: The concept classification tree is applied to differentiate the whole space of possible solutions into numbers of distinct classes which will facilitate comparison and pruning. Work breakdown structure (WBS) of LED desktop lamp is attached below.

Concept Selection

After identifying customer needs and generating various concepts, it is important to select correct concept to develop the product. This process is known as concept selection process. This process is typically divided into two separate steps known as concept screening and concept scoring. Both of them are necessary to select the exact concepts.
1. Concept Screening: The main objective of completing concept screening is to minimize the number of different concepts in order to implement them. The concept screening done by screening table.
2. Concept Scoring: Concept scoring, the immediate next step of concept screening, is done further to minimize the developed concepts. In this step, relative importance is given to each selection criteria so that the implacable concepts can be easily selected. Performance rating which is needed to compete the concept scoring is noted.

Source: https://www.researchgate.net/figure/Concept-classification-tree-for-the-multipurpose-table-lamp_fig3_320583914

https://www.researchgate.net/publication/320583914_Multipurpose_Table_Lamp_A_Functional_Improvement_of_a_Table_Lamp

Task 4

Mission Statement

A mission statement narrates the fundamental matters of a product along with its goal and opportunities. The mission statement of LED desktop table lamp is given below.

1. Brief Description: A table lamp with the folding capacity of its body as well as some extra facilities like mobile and pen holder, MP3,USB and electric port, clock, calendar.2. Benefit Preposition: Multipurpose activity of the lamp reduces the space requirement in the table within an optimum cost limit.
3. Key Business Goal: The key business goal is to fulfill customers (primary & secondary) demand in a satisfactory level.
4. Primary Market: It is able to serve concurrently educational personnel and official personnel.

5.Secondary Market: It is able to serve different needs of domestic purpose.
6. Assumption: It is an incremental improvement of the existing product with space utilization principle.
7. Stake Holder:

• Purchaser & user
• Production personnel
• Service centers
• Distributor and also sellers.

Roadmap