Benchmarking
BENCHMARKING
Benchmarking is a Technical word of Comparision. It Involves a Structured comparison between the Similar Products, Services, and Processes. It measures the Product and services against those of the Organisation known to be Best in the same Products and Services. It helps to assess and compare performance in order to achieve Continous Improvement.
THREE WAYS TO USE BENCHMARKING
PROCESS BENCHMARKING
It is about Understanding your Process of yours and comparing it against Internal or External Benchmarks. It works by Understanding how your Competitors Perform to complete the process and how you can perform to complete your process more efficiently than your competitors.
STRATEGIC BENCHMARKING
It Compares Strategics, Business approaches, and Business models in order to strengthen your strategic priorities. It is about finding the Strategic of Succesful Competitors and comparing it to identify your own way to more Competitive.
PERFORMANCE BENCHMARKING
It is also called Functional Benchmarking. It involves collecting information about how well you're doing in terms of outcomes and comparing it Internally and externally.
Aim
To Benchmark four Different cars mostly the compact SUVs (Below 4 meters) for Mr.Pughazhyendhii.He is going to use the car for Daily Commute and For Long drives too.
GOAL
These are the Characteristics which is suitable for Mr.Pughazhyendhii in Selecting the car,
- It should be a Safest Car on the Market
- It should be a 5 seater
- On-Road Price should fall under 8 to 10 lakhs
- It Should be Suitable for Both City and Highway Driving
CARS WE ARE COMPARING
- HYUNDAI VENUE
- TATA NEXON
- MARUTHI SUZUKI VITARA BREZZA
- KIA SONET
HYUNDAI VENUE
The Hyundai Venue is the Best Styling Compact SUV by Hyundai with Loads of Features on Board. It has a 1197cc Inline 4 Cylinder Petrol engine under the Bonnet Which produces 113.8nm of Power at 4000rpm.
| Seating Capacity | 5 |
| Mileage | 17.52 (by ARAI) |
| Safety | NCAP Non Tested |
| Airbags | 2 airbags (Driver and Passenger) |
| Price | 9.20 lakhs On-road (Bangalore) |
| Transmission | Manual |
PROS
- QUALITY
- ROAD PRESENCE
CON
- less Legroom for Passengers
- Not Tested For Safety Rating
TATA NEXON
Tata Nexon is having the badge of highest selling SUV in the Indian Market. It is equipped with a 1.2L 1199cc 3 Cylinder Turbocharges Engine which has produced a massive Torque.
| Seating Capacity | 5 |
| Mileage | 17.57(by ARAI) |
| Safety | 5 STAR Global NCAP Rating |
| Airbags | 2 airbags (Driver and Passenger) |
| Price | 9.22 lakhs On-road (Bangalore) |
| Transmission | Manual |
PROS
- Large Cabin Space
- 5-star safety rating
- Solid Build
- Good Manuverabilty in City
CONS
- Poor After-sales Service
- Poor Infotainment system
MARUTHI SUZUKI VITARA BREZZA
It has a massive 1492cc inline 47 cylinder which produces 198nm of torque at 4400rpm. It is a Proven Product from Maruthi Suzuki.
| Seating Capacity | 5 |
| Mileage | 17.03(by ARAI) |
| Safety | 4 STAR Global NCAP Rating |
| Airbags | 2 airbags (Driver and Passenger) |
| Price | 9.57 lakhs On-road (Bangalore) |
| Transmission | Manual |
PROS
- Easy to drive
- Amble Storage Space
- High Seating
- good Service
CONS
- Bad Inside Design
- Uncomfortable Legroom
KIA SONET
KIA Sonet is a modernized and Youthful Car that is Equipped with a 1197cc inline 4 Cylinder 1.2L Petrol Engine.
| Seating Capacity | 5 |
| Mileage | 18.4 (by ARAI) |
| Safety | Not Tested for Global NCAP Rating |
| Airbags | 4 airbags (Driver, passenger, and Sides) |
| Price | 9.57 lakhs On-road (Bangalore) |
| Transmission | Manual |
PROS
- Refined Engine
- great Stance and Styling
- More Feature Packed
CONS
- Less Rear Seat Space
- Firm Ride Quality
CONCLUSION
The Comparison and Analysis of Four Different Vehicle From the same Category we find that all four has Some good and some Drawbacks. We Selected a suitable car for Mr.Pughazhyendhii by Rejecting the non Suitable one. First, we reject Hyundai Venue because of its Safety Rating and Less Boot space. Second We Reject Maruthi For its Aged Design and Bad Quality Spare Parts and also the Price is too high for the Features. Now the Competition Between the Kia SONET and Tata Nexon Both are good Cars for Daily Commute and also for Highway but I suggest Mr.Pughazhyendhii Go for "Tata Nexon" for its Safety and its Build quality. Never Compromise the Safety for the Fancy Features. Even it has some Drawbacks and does not affect the comfortable and Performance of a Car.