Benchmarking
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Ans:
1)It is the process of company business to analyze the processes and performance metrics from other companies and standards.
2)In automotive industry it is used for comparison of similar products ,services and on dimensions performance.used to know the availability of the feature and delivery on the basis of customer review.
3)Benchmarking is used for comparing of thr prices, features and segments.
In this case of Mr.D.S.Pughazhyendi,he need a car which can drive to his office were traffic and crowd is major concern and even needs a 5 seater as drives to his hometown monthly with his family and by considering the budget in the range 8-10 lakhs.
1.RENAULT KIGER:
Kiger is a good compact SUV with the price range starting from 7.2 lakhs .It is equipped with all modern amenities.comes in manual , AMT and CVT transmission system.it provides a mileage of 12.8 kmpl..
2)Nissian magnite
3)TATA Punch
The TATA punch with 5 star safty rating is available in the price range of 6.7 - 11 lakhs.The punch offers a great ride quality and comfort.
4)Mahindra XUV300
COMPARISON:
DESCRIPTION
1)Renault Kiger
2)Nissan magnate
3)Tata Punch
4)Mahindra XUV 300
Variant
RXT AMT dual tone
XL turbo CVT
Accomplished Dazzle Pack AMT
1.2 W4
SPECIFICATIONS
Engine
999cc,3 cylinder inline, 4 valves / cylinder
999cc,3 cylinder inline, 4 valves / cylinder
1199cc,3 cylinder inline, 4 valves / cylinder
1197cc,3 cylinder inline, 4 valves / cylinder
Power
71 bhp @6250 rpm
99 bhp @5000 rpm
86 bhp @6000 rpm
109 bhp @5000rpm
Torque
96 Nm @ 3500 rpm
152 Nm @ 1200 rpm
113 Nm @ 3300 rpm
200 Nm @ 2000 rpm
Mileage
19.03 kmpl
17.7 kmpl
18.82 kmpl
17 kmpl
Transmission
AMT-5 Gears
CVT
AMT – 5 Gears
Manual – 6 Gears
DIMENSIONS
LENGTH(mm)
3991
3994
3827
3995
Width(mm)
1750
1758
1742
1821
Height(mm)
1605
1572
1615
1627
Wheelbase(mm)
2500
2500
2445
2600
Ground clearance(mm)
205
205
187
180
CAPACITY
Bootspace(litres)
405
336
336
257
Fuel tank capacity(litres)
40
40
37
42
FEATURES
Airbags
4
2
2
2
NCAP Rating
4
4
5
5
Wheels
Steel rims
Steel rims
Alloy Wheels
Steel rims
Keyless start / Push button start
Yes
Yes
Yes
No
Parking Assist
Reverse camera
No
Reverse camera with guidance
No
On Road Price
9.79 lakh
9.98 lakh
9.96 lakh
9.47 lakh
CNONCLUSION:
From the above benchmarking it can be concluded that REANAUT KIGER would be the best option for Mr.D.S. Pughazhyendhi as it match most with his requirements.