Benchmarking
AUTOMOTIVE BENCHMARKING REPORT
BENCHMARKING
Benchmarking is a process where you measure similar products in any one or more aspect of the usage to find the gap between them. Benchmarking provides a various information to access how the products or result it could produce to attain your desirable.
Studying or comparing the products can highlight whatever it takes to enhance your output expectations and get a better quality of product than your expectations.
CASE OF BENCHMARKING
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REQUIREMENTS OF CAR
Since Mr. D.S. Pughazhyendhii uses his car to travel a long trip with along with four other family members, also he is taking his car to office in a highly traffic city so his car needs
- Large Leg space
- Better crash test performances
- High Performance Vehicle
- Better millage in both City drive and long drive
- Good Torque
- Better Suspension System
- Good Braking System
COMPARISION
As Mr. D.S Pughazhyendhii is fond of big cars we are considering the SUV models segment. Here are the four cars and its important characters comparisons, since all these four cars has same Disc and drum brakes on front and back respectively with ABS and EBD I have considered all other important aspects
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CAR MODELS |
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CAR NAME |
FORD ECOSPORT |
KIA SONET |
TATA NEXON |
HYUNDAI VENUE |
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Engine |
1496 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC |
1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC |
1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
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Engine Type(Know More) |
1.5L Ti-VCT (Petrol) |
Smart stream G 1.2 |
1.2L Turbocharged Revotron |
1.2 l Kappa |
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Fuel Type(Know More) |
Petrol |
Petrol |
Petrol |
Petrol |
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Max Power (bhp@rpm)(Know More) |
121 bhp @ 6500 rpm |
82 bhp @ 6000 rpm |
118 bhp @ 5500 rpm |
82 bhp @ 6000 rpm |
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Max Torque (Nm@rpm)(Know More) |
149 Nm @ 4500 rpm |
115 Nm @ 4200 rpm |
170 Nm @ 1750 rpm |
114 Nm @ 4000 rpm |
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Mileage (ARAI) (kmpl)(Know More) |
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Driving Range (Km)(Know More) |
827 |
828 |
773 |
788 |
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Front Suspension |
Independent McPherson |
McPherson Strut with Coil Spring |
Independent, Lower Wishbone, McPherson Strut with Coil Spring |
McPherson Strut with coil Spring |
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Rear Suspension |
Semi-independent (Twist Beam type) |
Coupled Torsion Beam Axle with Coil Spring |
Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber |
Coupled Torsion Beam Axle with Coil Spring |
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Transmission |
Manual - 5 Gears |
Manual - 5 Gears |
Manual - 6 Gears, Sport Mode |
Manual - 5 Gears |
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Length (mm) |
3998 |
3995 |
3993 |
3995 |
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Width (mm) |
1765 |
1790 |
1811 |
1770 |
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Height (mm) |
1647 |
1642 |
1606 |
1605 |
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Wheelbase (mm) |
2519 |
2500 |
2498 |
2500 |
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NCAP Rating |
Not Tested |
Not Tested |
5 Star (Global NCAP) |
Not Tested |
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Airbags |
2 Airbags (Driver, Passenger) |
2 Airbags (Driver, Front Passenger) |
2 Airbags (Driver, Passenger) |
2 Airbags (Driver, Passenger) |
IMPORTANT ASPECTS TO CONSIDER
Dimension – Since all the four cars consist of same dimensions and the leg space is also the same it is suitable for his family and their requirements. Also, the wheel base and ground clearance are almost same.
Power & Torque – In this particular aspect the Tata Nexon stands way ahead of all the other three models. So, it will suitable for long drive is a notable point.
Millage – In this point all the other three models except Ford Ecosport are similar, so it might be a good point to leave Ecosport on contention considering the monthly long drive of 1000 kms drive per month.
Suspension System – All the models having same McPherson suspension systems and functions similar to each other.
Comfort – In this aspect Kia Sonnet stands tall with its own ventilated seats and comfortable during travel as appreciated by many users.
Safety – All the four models has same Airbag system but coming to crash test points these are the points got by each cars
- Ford Ecosport – 4 Stars (EURO NCAP Ratings)
- Kia Sonet – 3 Stars (Global NCAP Ratings)
- Tata Nexon – 5 Stars (Global NCAP Ratings)
- Hyundai Venue – 4 Stars (Australian NCAP Ratings)
Considering these we now also leave Kia sonnet out of contention as Power & Torque is also low on this car.
CONCLUSION
Even though the millage is similar the Power and torque of the Nexon is 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm more than not only Avenue more than any other model at this price range. So, considering the Best Design of Tata Nexon, Power, Torque, Crash Test Ratings Finally, Tata Nexon stands tall than Hyundai Avenue.
So, Tata Nexon is best car suitable for the case of Mr. D.S Pughazhyendhii.
The Best Recognition of Tata Nexon is shown below





