Benchmarking
Benchmarking:
Definition: According to Wikipedia, Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies.
For product design and development, the OEMs have various stages of development of a new car:
- Pre-Design and development
- Design Engineering
- Development Engineering
- SOP and Vehicle Market
Benchmarking is a structured comparison between similar products/processes/services.
Benchmarking for car design and development is a process in which we analyze the various cars that are going to be the direct rivals of the car that we are looking to design. We look for the features that are provided in the competitors car and we also study previous versions of the car which we have designed.
Benchmarking is done in Pre-Design and Development stage in two stages.
Benchmarking-I: we define the competitor's price, specifications and features on the segment. This is a product level comparison.
Benchmarking-II: We do component wise comparison from competitors' vehicle. This is a part level comparison.
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Dr. D.S. Pughazhyendhii requires a car for his family of five, which he would use for daily commute to and from office and occasional travel of up to 1000kms. It is given that he is fond of big cars and has a budget of around 8-10 lakhs on road price.
|
CAR (petrol) |
MILEAGE (kmpl) |
ENGINE (cc) |
BHP |
PRICE(in lakhs Rs)onroad |
Boot Space(l) |
Fuel Tank(l) |
Star Rating score |
|
Maruti Vitara Brezza LXI (***) |
17.03 (**) |
1462 |
103.26 (***) |
8.62 (*****) |
328 (*) |
48 |
14 |
|
Maruti S-Cross Sigma (***) |
18.55 (*****) |
1462 |
103.26 (***) |
9.85 (**) |
375 (****) |
48 |
16 |
|
Honda WR-V SV (****) |
16.5 (*) |
1199 |
88.5 (**) |
9.88 (*) |
363 (***) |
40 |
11 |
|
Tata Nexon XM (*****) |
17.2 (***) |
1199 |
118.36 (****) |
9.41 (****) |
350 (**) |
44 |
18 |
|
Kia Sonet 1.2 HTK Plus (***) |
18.4 (****) |
1197 |
81.86 (**) |
9.84 (***) |
392 (*****) |
45 |
17 |
Star Rating was based on the following parameters
Mileage- greater the mileage, higher the star rating
BHP- greater the power, higher the star rating
Price- greater the price, lower the star rating
Boot Space- greater the boot space, higher the star rating
Brand- my own preference rating
Therefore, the car that I would suggest to Dr. Pughazhyendhii based on the star score is Tata Nexon XM.