Benchmarking

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is benchmarking

3. compare at least 4 vehicles.

4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

PROCEDURE :

Benchmarking : Benchmarking involves a structured comparison between similar products,
services or processes on some dimensions of performance. For example it can be
used to compare the availability and delivery of features in a product and in this
form often provides the basis of consumer tests and reviews. These look at
products and services and provide recommendations based on which is best or
some form of ranking amongst competitors.

Benchmarking remains an important tool within this framework and continues
to provide the motivation for change in many sectors.

Segment : Premium hatchback.

Cars considered :

1. Honda Jazz.

Length : 3995mm

Width : 1694mm

Height : 1544mm

Boot space : 354 L

Fuel Tank : 40 litres.

Pricing : 10 lakhs

Ground clearance : 165mm

1.2 litre engine offers mileage of 16-17kmpl

Pros

*4 star in Asian NCAP which offers safety.

*Enough space for 5 large adults.

*Large boot.

*Great in features and styling.

*Reliability.

Cons

*Maintenance cost.

*Expensive.

2. TATA Altroz.

L*W*H : 3990mm*1755mm*1523

Ground clearance : 165mm

Boot space : 345 L

Price : 8-9 Lakhs

Max torque : 140Nm

Max Horse power : 110hp

Pros

*Cost efficient

*Maintanence

*5 star in global NCAP

Cons

*Not very good interior.

*Some noice in the cabin.

3. Hyundai i20

The Hyundai i20 has 1 Diesel Engine and 2 Petrol Engine on offer. The Diesel engine is 1493 cc while the Petrol engine is 1197 cc and 998 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the i20 has a mileage of 19.65 to 25.0 kmpl . The has length of 3995, width of 1775 and a wheelbase of 2580.

Boot space : 311

Max torque : 120Nm

Price on road : 9-11 laks

Pros

*Powerful

*Maintenance

*Space and design

*Mileage

*Stability

Cons

*Cost.

4. Suzuki Baleno.

Maruti Baleno has 1 Petrol Engine on offer. The Petrol engine is 1197 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Baleno has a mileage of 19.56 to 23.87 kmpl & Ground clearance of Baleno is 170mm. The Baleno is a 5 seater 4 cylinder and has length of 3995mm, width of 1745mm

Pros

*Maintenance.

*Cost efficient ( 7-9laks)

*Mileage of about 20-23kmpl

Cons

*Poor Build Quality

*Noice in the cabin.

Now i would suggest Pughazhyendhii to go for Honda jazz or i20 because of spaciousness, mileage, and worth for money.