Benchmarking

Q. Benchmark with presently available cars in the market for the following case.

Benchmarking:

Benchmarking in define as the process of comparing products, services or processes of a company to similar products, services or processes of other competitor companies. Benchmarking is very much required to a company to survive, adapt and grow in this fast changing world of technology, it helps the company to asses where they are falling behind in competition and where they can improve.

There are four main types of benchmarking:

1. Performance Benchmarking: Here the quantitative data such as KPIs, measure, etc are compared. It is the initially step taken by the companies to identify and understand the performance gaps.

2. Practice Benchmarking: it is a collection and comparison of qualitative data such as how an activity is carried in a company through people, process and technology.

3. Internal Benchmarking: as the name suggests this benchmarking is carried among the internal entities of the company which have shared metrics and/or practices. The internal entities can be based on the different units, product lines, departments, programs, geographies, etc., within the company.

4. External Benchmarking: it is similar to the internal benchmarking, instead of comparing among the internal entities the comparison is carried out between different companies.

Important Requirements are:

• 5-Seater Capacity.

• Considering a Better Comfort for child and for his mom.

• Budget 8-10lkhs.

• Likes a Big Cars.

These are the popular cars are:

1. TATA NEXON

2. KIA SONET

3. MARUTI SUZUKI VITARA BREZZA

4. FORD ECOSPORT

TATA NEXON:

Tata Nexon XMA is the petrol variant in the Nexon line up and is priced at ₹ 9.41 Lakh. It returns a certified mileage of 16 kmpl. This XMA variant comes with an engine putting out 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm of max power and max torque respectively. Tata Nexon XMA is available in AMT transmission and offered in 5 colours: Daytona Grey, Foliage Green, Pure Silver, Flame Red and Calgary White.

KIA SONET

Kia Sonet HTK Plus 1.2 is the petrol variant in the Sonet line up and is priced at ₹ 8.73 Lakh. It returns a certified mileage of 18.4 kmpl. This HTK Plus 1.2 variant comes with an engine putting out 82 bhp @ 6300 rpm and 115 Nm @ 4200 rpm of max power and max torque respectively. Kia Sonet HTK Plus 1.2 is available in Manual transmission and offered in 7 colours: Intelligence Blue, Aurora Black Pearl, Gravity Grey, Beige Gold, Steel Silver, Intense Red and Glacier White Pearl.

MARUTI SUZUKI VITARA BREZZA

Maruti Suzuki Vitara Brezza VXi is the petrol variant in the Vitara Brezza line up and is priced at ₹ 9.87 Lakh. It returns a certified mileage of 18.76 kmpl. This VXi variant comes with an engine putting out 103 bhp @ 6000 rpm and 138 Nm @ 4400 rpm of max power and max torque respectively. Maruti Suzuki Vitara Brezza VXi is available in Manual transmission and offered in 6 colours: Torque Blue, Granite Grey, Autumn Orange, Sizzling Red, Premium Silver and Pearl Arctic White.

FORD ECOSPORT:

Ford EcoSport Ambiente 1.5L Ti-VCT is the petrol variant in the EcoSport line up and is priced at ₹ 8.19 Lakh. It returns a certified mileage of 15.9 kmpl. This Ambiente 1.5L Ti-VCT variant comes with an engine putting out 121 bhp @ 6500 rpm and 149 Nm @ 4500 rpm of max power and max torque respectively. Ford EcoSport Ambiente 1.5L Ti-VCT is available in Manual transmission and offered in 7 colours: Absolute Black, Lightning Blue, Smoke Grey, Canyon Ridge, Moondust Silver, Race Red and Diamond White.

Conclusion:

Thus, based on the requirement of Mr.D.S. Pughazhyendii, I would like to suggest him to buy “TATA NEXON”. Because as mentioned above that Mr.D.S. Pughazhyendii is fond of big cars, “TATA NEXON” has a height 1606 of mm, which is a big height for 5-seater car. This car can also commute long drive as it has driving range upto 765.6 km and fuel capacity of 44 litres and baby sitter mount also there.