Benchmarking
Benchmarking: Benchmarking means comparing the performance, parts, weight with respective other cars. Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time, and cost.
Benchmarking is the competitive edge that allows organizations to adapt, grow, and thrive through change. Benchmarking is the process of measuring key business metrics and practices and comparing them within business areas or against a competitor, industry peers, or other companies around the world to understand how and where the organization needs to change in order to improve performance. There are four main types of benchmarking: internal, external, performance, and practice.
There are different types of benchmarking.
1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.
What you need: Standard measures and/or KPIs and a means of extracting, collecting, and analyzing that data.
What you get: Data that informs decision-making. This form of benchmarking is usually the first step organizations take to identify performance gaps.
2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.
What you need: A standard approach to gathering and compare qualitative information such as process mapping.
What you get: Insight into where and how performance gaps occur and best practices that the organization can apply to other areas.
3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.
What you need: At least two areas within the organization that has shared metrics and/or practices.
What you get: Internal benchmarking is a good starting point to understand the current standard of business performance. Sustained internal benchmarking applies mainly to large organizations where certain areas of the business are more efficient than others.
4. External benchmarking compares metrics and/or practices of one organization to one or many others.
What you need: For custom benchmarking, you need one or more organizations to agree to participate. You may also need a third party to facilitate data collection. This approach can be highly valuable but often requires significant time and effort. That’s why organizations engage with groups like APQC, which offers more than 3,300 measures you can use to compare performance to organizations worldwide and in nearly every industry.
What you get: An objective understanding of your organization’s current state, which allows you to set baselines and goals for improvement.
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Given that Mr. D.S. Pughazhyendhii wants a 5 seater vehicle and in a budget of 8-10 lakhs.
The below table shows the vehicles list which falls under his budget.
| Vehicle name | Mileage | Displacement | Type |
| Maruti Suzuki swift | 22 | 1197 | hatchback |
| Renault Kiger | 20 | 999 | SUV |
| Nissan magnite | 20 | 999 | SUV |
| Hyundai i20 | 25.2 | 1197 | hatchback |
| Toyota urban cruiser | 18.76 | 1462 | SUV |
| Kia sonet | 24.1 | 1293 | SUV |
| Honda jazz | 17.2 | 1199 | hatchback |
| Maruti suzuki s cross | 18.55 | 1462 | crossover |
| Honda wr-v | 23.7 | 1199 | crossover |
| Skoda rapid tsi | 18.97 | 999 | sedan |
| Maruti suzuki vitara breeza | 18.76 | 1462 | SUV |
| Tata Altro | 21 | 1497 | hatchback |
| Tata Nexon | 22.4 | 1497 | SUV |
| Hyundai aura | 25.4 | 1186 | sedan |
| Volkswagen Vento | 17.69 | 999 | sedan |
| Volkswagen polo | 18.24 | 999 | hatchback |
| Hyundai Grand i10 nios | 26.2 | 1197 | hatchback |
| Toyota glanza | 23.87 | 1197 | hatchback |
| ford ecosport | 23 | 1498 | SUV |
| Hyundai venue | 23.7 | 1197 | SUV |
| Ford Figo | 25.5 | 1194 | hatchback |
| Mahindra xuv 300 | 20 | 1197 | SUV |
| Maruti Suzuki Baleno | 23.87 | 1197 | hatchback |
| Ford Aspire | 26.1 | 1194 | sedan |
| Suzuki ciaz | 21.56 | 1462 | Sedan |
| Honda amaze | 27.4 | 1498 | Sedan |
| Ford freestyle | 24.4 | 1498 | hatchback |
| Toyota Yaris | 17.8 | 1496 | Sedan |
Since he is fond of big cars, we can filter the above vehicles.
The first preference will be SUV's. The second preference will be sedan and crossover and the third preference will be Hatchback.
| Vehicle name | Mileage | Displacement | Type | Power | Fuel tank capacity |
| Renault Kiger | 20 | 999 | SUV | 71 bhp @ 6250 rpm | 40 litres |
| Nissan magnite | 20 | 999 | SUV | 71 bhp @ 6250 rpm | 40 litres |
| Toyota urban cruiser | 18.76 | 1462 | SUV | 103 bhp @ 6000 rpm | 48 litres |
| KIA sonet | 24.1 | 1293 | SUV | 82 bhp @ 6300 rpm | 45 litres |
| Maruti suzuki vitara breeza | 18.76 | 1462 | SUV | 103 bhp @ 6000 rpm | 48 litres |
| Tata Nexon | 22.4 | 1497 | SUV | 118 bhp @ 5500 rpm | 44 litres |
| Ford ecosport | 23 | 1498 | SUV | 121 bhp @ 6500 rpm | 52 litres |
| Hyundai venue | 23.7 | 1197 | SUV | 82 bhp @ 6000 rpm | 45 litres |
| Mahindra xuv 300 | 20 | 1197 | SUV | 110 bhp @ 5000 rpm | 52 litres |
Conclusion: By comparing all the SUV's with the mentioned specifications, I suggest Ford Ecosport to Mr. D.S. Pughazhyendhii.