Challenge

Benchmarking

Benchmarking: Benchmarking means comparing the performance, parts, weight with respective other cars. Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time, and cost.

Benchmarking is the competitive edge that allows organizations to adapt, grow, and thrive through change. Benchmarking is the process of measuring key business metrics and practices and comparing them within business areas or against a competitor, industry peers, or other companies around the world to understand how and where the organization needs to change in order to improve performance. There are four main types of benchmarking: internal, external, performance, and practice.

There are different types of benchmarking.

1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.

What you need: Standard measures and/or KPIs and a means of extracting, collecting, and analyzing that data.

What you get: Data that informs decision-making. This form of benchmarking is usually the first step organizations take to identify performance gaps.

2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.

What you need: A standard approach to gathering and compare qualitative information such as process mapping.

What you get: Insight into where and how performance gaps occur and best practices that the organization can apply to other areas.

3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.

What you need: At least two areas within the organization that has shared metrics and/or practices.

What you get: Internal benchmarking is a good starting point to understand the current standard of business performance. Sustained internal benchmarking applies mainly to large organizations where certain areas of the business are more efficient than others.

4. External benchmarking compares metrics and/or practices of one organization to one or many others.

What you need: For custom benchmarking, you need one or more organizations to agree to participate. You may also need a third party to facilitate data collection. This approach can be highly valuable but often requires significant time and effort. That’s why organizations engage with groups like APQC, which offers more than 3,300 measures you can use to compare performance to organizations worldwide and in nearly every industry.

What you get: An objective understanding of your organization’s current state, which allows you to set baselines and goals for improvement.

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Given that Mr. D.S. Pughazhyendhii wants a 5 seater vehicle and in a budget of 8-10 lakhs.

The below table shows the vehicles list which falls under his budget.

Vehicle name Mileage Displacement Type
Maruti Suzuki swift 22 1197 hatchback
Renault Kiger 20 999 SUV
Nissan magnite 20 999 SUV
Hyundai i20 25.2 1197 hatchback
Toyota urban cruiser 18.76 1462 SUV
Kia sonet 24.1 1293 SUV
Honda jazz 17.2 1199 hatchback
Maruti suzuki s cross 18.55 1462 crossover
Honda wr-v 23.7 1199 crossover
Skoda rapid tsi 18.97 999 sedan
Maruti suzuki vitara breeza 18.76 1462 SUV
Tata Altro 21 1497 hatchback
Tata Nexon 22.4 1497 SUV
Hyundai aura 25.4 1186 sedan
Volkswagen Vento 17.69 999 sedan
Volkswagen polo 18.24 999 hatchback
Hyundai Grand i10 nios 26.2 1197 hatchback
Toyota glanza 23.87 1197 hatchback
ford ecosport 23 1498 SUV
Hyundai venue 23.7 1197 SUV
Ford Figo 25.5 1194 hatchback
Mahindra xuv 300 20 1197 SUV
Maruti Suzuki Baleno 23.87 1197 hatchback
Ford Aspire 26.1 1194 sedan
Suzuki ciaz 21.56 1462 Sedan
Honda amaze 27.4 1498 Sedan
Ford freestyle 24.4 1498 hatchback
Toyota Yaris 17.8 1496 Sedan

Since he is fond of big cars, we can filter the above vehicles.

The first preference will be SUV's. The second preference will be sedan and crossover and the third preference will be Hatchback.

Vehicle name Mileage Displacement Type Power Fuel tank capacity
Renault Kiger 20 999 SUV 71 bhp @ 6250 rpm 40 litres
Nissan magnite 20 999 SUV 71 bhp @ 6250 rpm 40 litres
Toyota urban cruiser 18.76 1462 SUV 103 bhp @ 6000 rpm 48 litres
KIA sonet 24.1 1293 SUV 82 bhp @ 6300 rpm 45 litres
Maruti suzuki vitara breeza 18.76 1462 SUV 103 bhp @ 6000 rpm 48 litres
Tata Nexon 22.4 1497 SUV 118 bhp @ 5500 rpm 44 litres
Ford ecosport 23 1498 SUV 121 bhp @ 6500 rpm 52 litres
Hyundai venue 23.7 1197 SUV 82 bhp @ 6000 rpm 45 litres
Mahindra xuv 300 20 1197 SUV 110 bhp @ 5000 rpm 52 litres

Conclusion: By comparing all the SUV's with the mentioned specifications, I suggest Ford Ecosport to Mr. D.S. Pughazhyendhii.

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