Benchmarking

CASE STUDY ON BENCHMARKING

BENCHMARKING

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. Benchmarking is a common practice among organizations and refers to a practice that allows a company to compare its own products, operations and processes to other companies..

REASON FOR DOING BENCHMARKING IN INDUSTRIES

• Increase effectiveness and efficiency
• Provide new opportunity for discovery
• Increase business sales performance
• Better understand the competition
• Improve quality of product

CASE TO SOLVE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

POINTS TO CONSIDER

The points to consider for above case for benchmark are

• Safety vehicle for family
• A good mileage vehicle because of daily commutate
• 5 seated car
• Budget is around 8 to 10lakhs

1.MAHINDRA XUV 300 W6 SUNROOF

PRICE= 9.91 lakhs

ARAI MILEAGE = 17.0 to 20.0 kmpl.

PETROL ENGINE =1197cc

LENGTH =3995mm

WIDTH =1821mm

WHEEELBASE =2600mm

AVAILABE IN = 11varient

SEATING CAPACITY=5

TRANSMISSION MODE = MANUAL

SAFETY FEATURES

• 2 airbag
• Disc brakes on all four wheels
• ABS with EBD

FEATURES

• Steering modes let drivers pick the right sitting for them
• Dual zone climate control allows two different temperature things

• Offer rear disc brakes

PROS

• comfortable even over bad roads
• feels premium because of class leading safety and convenience features
• stable and fun drive because of steering and good grip
• overtaking on highways easy

cons

• cramped footwell no space for dead pedal for driver
• not most spacious or comfortable backseat in the class
• small boot will be a hassle if it’s the only car in the family

2.TATA ALTROZ XZ PLUS DIESEL

PRICE= 9.59 lakhs

ARAI MILEAGE = 22.0 to 25.0 kmpl.

DIESEL ENGINE =1497cc

LENGTH =3990mm

WIDTH =1755mm

WHEEELBASE =2501mm

AVAILABE IN = 20varient

SEATING CAPACITY=5

TRANSMISSION MODE = MANUAL

SAFETY FEATURES

• 2 airbag
• 5 STAR GLOBAL NACP safety rating
• ADAVANCED ABS with EBD

FEATURES

• Hinglish voice commands

• Connected car features

• Fantastic 8 speaker sound system
• Semi digital instrument cluster

PROS

• Stunning looks an solid build quality
• Spacious and feature packed cabin
• Good drivability
• Confident road manners

CONS

• No automatic trim
• expensive

3.MARUTHI BALENO ZETA AUTOMATIC

PRICE= 8.54 lakhs

ARAI MILEAGE = 18 to 19 kmpl.

Petrol =1197cc

LENGTH =3995mm

WIDTH =1745mm

HEIGHT=1500

WHEEELBASE =2520mm

AVAILABE IN = 12varient

SEATING CAPACITY=5

TRANSMISSION MODE = AUTOMATIC

SAFETY FEATURES

• 2 airbag
• ABS

FEATURES

• Projector led lamp

• Uv cut glass

• Speed alert system

PROS

• LED projector headlamps from Delta variant onwards. LEDs usually offer better visibility than halogens or bi-xenon units.
• Automatic climate control from Delta variant onwards. unlike a manual AC, automatic climate control allows the user to maintain a set temperature inside the cabin as per their needs
• ISOFIX child seat anchors are standard across the range. This lets you attach a child seat on the back seat of the hatchback to offer kids below the age of 10 better safety.

CONS

• Could have been more rear passenger-centric: Misses out on side and curtain airbags, rear AC vents and rear armrest

4.TATA NEXON XZPLUS

PRICE= 9.98 lakhs

ARAI MILEAGE = 21.5 kmpl.

DIESEL ENGINE =1497cc

LENGTH =3993mm

WIDTH =1811mm

HEIGHT=1606

WHEEELBASE =2498mm

AVAILABE IN = 39varient

SEATING CAPACITY=5

TRANSMISSION MODE = AUTOMATIC

SAFETY FEATURES

• 2 airbag

• ABS with EBD as standard

• Reverse parking assistant

• 4 STAR GLOBAL NACP safety rating

FEATURES

• Crossover model SUV with sports coupe
• iRA – a cool new connected tech platform that is in sync with India. It offers a range of innovative features
• Redefining car safety with tech-led innovations that deliver next level protection
  • Live Diagnostic Report
  • Find my Car
  • Remote vehicle control
  • intrusion Alert

PROS

• Looks stunning with a strong road presence
• Torquey and frugal engine
• Well-sorted ride and handling
• Spacious and feature-packed

CONS

• Quality can be better
• Small niggles

COMPARSION TABLE

CAR NAME	MAHINDRA XUV 300 W6 SUNROOF	TATA ALTROZ XZ PLUS DIESEL	MARUTHI BALENO ZETA AUTOMATIC	TATA NEXON XZ PLUS
PRICE	9.91lakhs	9.59lakhs	8.54 lakhs	9.98 lakhs
ARAI MILEAGE	17 to 20kmpl	22.0 to 25.0 kmpl.	18 to 19 kmpl	17 TO 21kmpl
DIMESNSIONS	3995mmL x1821mmWx1627H	3990mmL x1755mmWx1523H	3995mmL x1745mmWx1500H	3993mmL x1811mmWx1606H
TRANSMISSION MODE	manual	manual	automatic	manual
FUEL TYPE	petrol	diesel	petrol	diesel
SEATING CAPACITY	5	5	5	5
SAFETY RATING	5STAR	5 STAR	3 STAR	4 STAR
BODYTYPE	SUV	hatchback	hatchback	Crossover SUV

CONCLUSION

I would like to recommend D.S. Pughazhyendhii TATA NEXON XZ PLUS.This model comes in 39 variant. The design of the car is really stunning. The design of the car is Crossover model SUV with sports coupe. For family it was really decent car from TATA for the price range 8 to 10lakhs.It comes With iRA – a cool new connected tech platform that gives more innovative features like intruation alert,crash alert,remote vehcicle control and find my car. Since pughazhyendi was a daily commuter this car gives an decent mileage around 20+kmpl.The safety features of this car is 4 star global safety NACP rating.so I would like to suggest tata nexon xz plus.