Benchmarking

Aim:

To provide a suggestion for buying a car for the following case study using Benchmarking

Case given:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Introduction

BenchMarking:

• Benchmark is something that serves as a standard by which others may be measured or judged a stock whose performance is a benchmark against which other stocks can be measured.
• Benchmarking in automotive industry is a process of comparison of others company's/competitor's similar products , dimension, performance , design etc.
• Benchmarking 1 is a stage where comparison of features , price , other segment in sales point of view.
• Benchmarking 2 is a stage where comparison is done component wise individually in engineerig point of view.

Here in this case, Mr. Pughazhendhi is fond of big cars and has a family of 5 and a budget of 8 - 10 lakhs

So, below cars are taken into comparison (SUVS') which fits his needs

1. Hyundai Venue

On Road Price: Rs.9,68,654

Displacement (cc) : 1197

Power : 81.86bhp@6000rpm

Torque: 113.76nm@4000rpm

Milege: 17.52 kmpl

2. Renault Kiger

On Road Price: Rs.9,03,766

Displacement (cc) : 999

Power : 71.01bhp@6250rpm

Torque: 96Nm@3500rpm

Milege: 18.48 kmpl

3. Kia Sonet

On Road Price: Rs.9,69,539

Displacement (cc) : 1197

Power : 81.86bhp@6000rpm

Torque: 115nm@4200rpm

Milege: 18.4 kmpl

4. Mahindra XUV 300

On Road Price: Rs.9,04,435

Displacement (cc) : 1197

Power : 108.62bhp@5000rpm

Torque: 200Nm@2000-3500rpm

Milege: 17.0 kmpl

Conclusion

Comparing these Result, Renault Kiger is Better for his needs due to

• Better milege for city as well as his highway ride to madurai
• Lower Price than others
• Cheaper servicing charges yearly than others
• Better comfort and spacious interior for his family
• Better safety with 4- Airbags, Brake assist etc. compared to others
• Newer Model with better interiors and stylish SUV look as his likes.

Interior

Exterior