Benchmarking
What is BenchMarking:
>Benchmarking in automobile industry involves a structured comparsion between the similar production services on same dimensions of performance.
>In detailly it can be used to compare the availability andd delivery features in aproduct and in this form often provides the basis of consumer tests and reviews.Theses looks at products and servieces and provide recommendations based on which is best or some form of ranking amongst competitors
>Process of Benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
>From the above figure we can observe that it shows the different features of an car having,basically comparing these like features with the new models is the benchmarking
>Now we are going to see in detailly about the benchmarking through a following given case study
Case study:
>Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
>Note: Here Pughazhyendhii is finding of big cars
Customer Requirements:
- price range : 8 to 10 lakhs
- Capacity : 5members
- usage : daily basis
- Distance : 1200 per month
>This case study tells us about the what are the requirements he needed,based on above requirements we suggest some models like
1.Hyundai Venue 2022:
>Hyundai Venue is a 5 seater SUV available in a price range of Rs. 7.53 - 12.72 Lakh. It is available in 16 variants, 3 engine options that are BS6 compliant and a single Manual transmission. Other key specifications of the Venue include a kerb weight of and boot space of Liters. The Venue is available in 7 colours. Over 226 User reviews basis Mileage, Performance, Price and overall experience of users for Hyundai Venue.
Key Specifications of Hyundai Venue E ;
| Fuel Type | Petrol |
| Engine Displacement (cc) | 998 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 118.41bhp@6000rpm |
| Max Torque (nm@rpm) | 172Nm@1500-4000rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Mileage | 17.52 Km/ltr |
| Fuel Tank Capacity | 45.0 |
| Price | 8 lakhs |
| Body Type | SUV |
|
Chassis type
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Monocoque
|
Pro's:
1. The Venuecomes with the design and proportions of a proper SUV. It's also one of the most attractive offerings in this segment.
2. Hyundai has an array of powerful and efficient engines on offer with the Venue - A frugal 1.2-litre petrol engine, a powerful 1.0-litre turbo petrol, and for the diesel lovers, a capable 1.5-litre oil burner.
3. The Venue is also backed by Hyundai's strong after-sales support. The SUV also comes with 3 years / Unlimited Km warranty, along with 3 years of Road Side Assistance (RSA) service.
4. The Venue is smartly priced. With prices starting at ₹ 6.99 lakh and going up to ₹ 11.85 lakh (ex-showroom) the Hyundai Venue offers great value.
Con's:
1. The styling of the Venue might not attract those looking for a bold, flashy SUV with a lot of chrome accents.
2. While features packed, the cabin space inside the Venue is not the best, especially at the rear. It's a 4-seater SUV at best and taller occupants might not be very comfortable on long journeys.
3.No automatic diesel option on offer. All other subcompact SUVs with a diesel engine come with automatic options, either an AMT or in the case of the Sonet, a proper torque converter.
Key Specifications of Tata Nexon;
| ARAI Mileage | 21.5 kmpl |
| City Mileage | 18.5 kmpl |
| Fuel Type | petrol |
| Engine Displacement (cc) | 1497 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 108.49bhp@4000rpm |
| Max Torque (nm@rpm) | 260nm@1500-2750rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 44.0 |
| Body Type | SUV |
| Ground Clearance Unladen | 209 |
| Service Cost (Avg. of 5 years) | Rs.4,447 |
| Price | 8.55 lakhs |
Pro's:
1.Looks stunning with a strong road presence
2. Impressive ride quality
3.Easy-to-drive with good handling
4.Feature-packed
5. Safe car with solid build quality
Con's:
1. Uninspiring bottom-end engine performance
2. Mediocre fuel efficiency
3. Kia Sonet:
Kia Sonet is a 5 seater SUV available in a price range of Rs. 7.15 - 13.69 Lakh*. It is available in 21 variants, 3 engine options that are BS6 compliant and 2 transmission options: Automatic & Manual. Other key specifications of the Sonet include a kerb weight of and boot space of 392 Liters. The Sonet is available in 10 colours. Over 1337 User reviews basis Mileage, Performance, Price and overall experience of users for Kia Sonet.
Key Specifications of Kia Sonet;
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1493 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 113.43bhp@4000rpm |
| Max Torque (nm@rpm) | 250nm@1500-2750rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 392 |
| Fuel Tank Capacity | 45.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.3,980 |
| Price | 8.89 lakhs |
Pro's:
1. The Kia sonet is a good-looking SUV, and its aggressive design and styling are also one of the reasons why customers are opting for this subcompact SUV. In fact, in our opinion, the Sonet is the best-looking SUV in the sub-4-metre space.
2. The Sonet also comes with a great choice of engine options - a 1.2-litre naturally aspirated petrol motor, a 1.0-litre turbocharged petrol engine and a 1.5-litre diesel mill. Kia also offers 5 transmission choices with the Sonet - 5-speed MT, 6-speed iMT, 6-speed MT, 7-speed DCT and 6-speed .
Con's:
1. The cabin of the Kia Sonet is a bit cramped, especially at the rear. In fact, we would say it is a 4-seater SUV because three average-sized adults cannot really sit comfortably in the second row of Sonet.
2. The Sonet falls a bit short when it comes to handling, and on corners and turns, you will definitely feel a bit of body roll. The steering too can only be adjusted for height but not for reach.
4.Nissan Magnite:
>Nissan Magnite is a 5 seater SUV available in a price range of Rs. 5.88 - 10.36 Lakh*. It is available in 23 variants, a 999 cc, BS6 and 2 transmission options: Manual & Automatic.
>Other key specifications of the Magnite include a kerb weight of 1039, ground clearance of 205 and boot space of 336 Liters. The Magnite is available in 8 colours. Over 617 User reviews basis Mileage, Performance, Price and overall experience of users for Nissan Magnite.
Key Specifications of Nissan Magnite
| ARAI Mileage | 17.7 kmpl |
| City Mileage | 13.6 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 98.63bhp@5000rpm |
| Max Torque (nm@rpm) | 152nm@2200-4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 336 |
| Fuel Tank Capacity | 40.0 |
| Body Type | SUV |
| Price | 7 lakhs |
pro's:
1. Explosive/Disparate looks
2. Automatic convenience
3. Packs a punch
4. Quick off-the-mark
Con's:
1. Not robustly-built
2. Dealer network is a gamble
Conculsion:
> By observing above all the model in the customer requirement point of view we can conculde that the suitable model is Hyundai Venue E.
>Because it is with in the Budget of 8 lakhs intgrated with all new latest technologies comparing to milage it gives 18 km/ltr
>It is the best safest vehicle amog all which all are having presently,the crash test restult very good compared to others.
>The seating capacity is also 5 and provided with back pack comfortable laguage
>The model also looks very intersting and stylish,in nexon series we have different variants which are with in the range of 8 to 10 lakhs only.
> It's teastament to how good the older compact SUV still are,despite the newer one adding more plish,that the points are also so close between them all.The swift is a bestseller was Hyundai itself,it does most things resonably well,and will go the furthest on every liter of fuel.
>Where as the tata nexon was very quite intersting model but in it variant it ranges high compared to Hyundai but in milage wise nexon gives more milage.
>Coming to Kia sonet which are new and upcoming maufactures from the Kia motor,based on our requirements the kia sonet is very good in comfort and specification but cost ranges littile higher than all.
>Here the Nissan Magnet which is an latest model from nissan ,comparing all its sounds less cost which nearly 7 lakhs,but coming to comfort and condition and features of nissan not as much updated as other manufactures,in milage ,pickup all similar to new models,but interior and some of factors are not good.so due to it the model was was quite not famous in market.
>The best and suitable for all condition vehicle is Hyundai Venue E.so i suggested the venue model for the customer to go on.