Benchmarking

BENCHMARKING-

The process of comparison between the multiple cars in the market is called benchmarking and its aim is to discover the strengths and weaknesses of models already existing in order to improve on them.

It compares one's business process and performance metrics to the industry's bests and best practices from other industries. Process benchmarking includes studying process flows, operating systems, process technologies, and the operations of target firms and departments.

Classifications of Benchmarking:

Benchmarking is classified into three categories- internal, competitive, and strategic.

Internal Benchmarking: is used when a company already has established and proven best practices and simply needs to share them. Internal benchmarking also may be necessary if comparable industries are not readily available.

Competitive Benchmarking: is used when a company wants to evaluate its position within its industry.

Strategic Benchmarking: is used when identifying and analyzing world-class performance. This form of benchmarking is used most when a company needs to go outside of its industry.

Procedure:

Comparing the Cars in every sector and finalizing a suitable car for Mr. D.S. Pughazhyendhii Family.

Requirement of Mr. D.S. Pughazhyendhii Family.

1.5 members in his family.
2. Lives in Banglore which is a crowded city.
3. He visits Madurai his village once in a month which is 500km away.
4. He will be using this car to commute to his office.
5. He has a budget of 8-10 lakhs.
6. He is fond of big cars.

CAR COMPARISON

1. Cars under Compact SUV Sector under Base or above Base Variants:

Toyota Urban Cruiser as it has a better Engine, Mileage, bigger Boot space and 4 stars in NCAP Safety.

2. Cars under Compact SUV Sector under Middle Variants:

Tata Nexon as it has a better Engine, Mileage, bigger Boot space and 5 stars in NCAP Safety.

3. Cars under Compact Sedan Sector under Middle Variants.

Tata Tigor as it has a better Engine, Mileage, bigger Boot space and 4 stars in NCAP Safety.

4. Cars under MUV Sector under Middle Variants:

Maruti Ertiga as it has a better Engine, Mileage, bigger Boot space, and 3 stars in NCAP Safety.

Conclusion:

By comparing every aspect I suggest TATA NEXON will be a better fit for the Pughazhyendhii Family as this car has everything they need, Ample amount of Space, Good Mileage, Great Boot Space, TATA's Power Full Engine, and Safety.