Benchmarking

Benchmarking

Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders and application of significantly better practices that lead to superior competitive performance.

Elements for Effective Bench Marking:

1. Benchmarking will impact customer satisfaction and the quality level of the product.
2. The extent of contribution to raising competitive standards and performance.
3. Create the learning organization, new idea and method.
4. Inspirations from best-in-class companies’ innovation and involvement.
5. Focus continuously and constantly on the customer requirement and on market demands.

   Advantage:

   • Benchmarking will improve customer requirements.
   • Help to overcome weakness.
   • It will help to increase the production rate and quality of the product.
   • Improve learning methodology and company standards.

   dghhgfcrgthyjk,jmhnbgfvgbhnjmk,l Disadvantage:

   • The most criticism of benchmarking comes from the idea of copying others.
   • Data exchange is expensive and delicate.
   • Some organizations have a reluctance to share the information.
   • Finally, many organizations make the mistake of understanding benchmarking as a stand-alone activity.

   Mr D.S. Pughazhyendhii Requirement:

   • He lives in Bangalore.
   • Area: city (highly crowded city)
   • Family members: 5
   • Budget with on-road: 8 to 10 lakhs.
   • Favourite Car - Big car
   • Rs.9,61,626 Rs.9,59,122 Rs.8,98,561 Rs.9,77,155
   • 998cc 1199cc 1197cc 998cc
   • 3 Cylinder Cars 3 Cylinder Cars 4 Cylinder Cars 3 Cylinder Cars
   • 7 Speed DCT 5 Speed G.B. 5 Speed Gear Box 7 Speed DCT Gear Box
   • Petrol Petrol Petrol Petrol
   • 20.28Kmpl 18.82Kmpl 22.94Kmpl 18.3Kmpl

   • Dimensions & Capacity
     Length (mm)	3995	3827	3990	3995
     Width (mm)	1775	1742	1745	1790
     Height (mm)	1505	1615	1500	1642
     Wheel Base (mm)	2580	2445	2520	2500
     Boot Space (Liters)	311	366	318	392
     Safety
     Anti-Lock Braking System	yes	yes	yes	yes
     Child Safety Locks	yes	yes	yes	yes

   • As a result, the Kia sonnet is a good choice because it falls under budget and has good engine power output and a good wheelbase, height, and width. It has the best features compared to all other cars.