Benchmarking

What is Benchmark?

Car manufacturers often conduct benchmarking activities to analyze and assess their products in relation to their competitors or industry leaders. This process involves studying and comparing various aspects of vehicles, including design, performance, technology, safety features, fuel efficiency, interior space, and more.

By benchmarking against other vehicles, car manufacturers can gain insights into areas where their products excel or lag behind. This information helps in identifying strengths and weaknesses, guiding improvements, and setting goals for future product development. Benchmarking is also valuable for market positioning and understanding customer expectations.

Benchmarks can be established through various means, such as conducting comprehensive vehicle testing, analyzing industry research and reports, reviewing customer feedback and reviews, and directly comparing vehicles through side-by-side evaluations.

It's important to note that benchmarks can vary depending on the specific context and objectives. For example, a luxury car manufacturer might benchmark against other luxury vehicles, while an economy car manufacturer may focus on comparing their products to other affordable options in the market.

Mr. D.S. Pughazhyendhii's case

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

SUGGESTION OF CARS:

• MURUTI SUZUKI BELENO
• TATA NEXON
• HYUNDAI VENUE
• MURUTHI SUZUKI VITARA BREZZA
• HUNDAI GRAND I10 NIOS
• FORD ECOSPOR

MODAL	SPECIFICATION	FEATURES
HYUNAI VENUE: diesel cost: 9.5-10lakhs	Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl Fuel Type: Petrol / Diesel fuel tank capacity:45L kerb weight:1081-1230kg Transmission: Manual / Automatic displacement:1493cc max power:98.6hp / 4000rpm Length Width Height: 3995*1770*1605 Seating Capacity: 5 Boot Space: 350 L Power:98.6 bhp/4000rpm Torque: 240.26nm / 1500-2750rpm Engine Displacement: 998 CC / 1396 CC Gear Box: 7-Speed	Power steering anti lock braking system driver airbag automatic climate control alloy wheels power windows front air conditioner passenger airbag fog lights-front.
TATA NEXON:(petrol) cost: 8.47 Lakh	Mileage (ARAI) kmpl:17 Kmpl to 21 Kmpl fuel type: petrol fuel tank capacity:44L Gear Box:6 SpeedFuel Type:Petrol / Diesel Transmission:Manual / Automatic Driving Range 773 Km Length Width Height:3994*1811*1607 Seating Capacity:5Boot Space:350 Power:108.5bhp@3750rpm Torque:260Nm@1500-2750rpm Engine Displacement:1198 CC / 1497 CC	Power steering anti lock braking system driver airbag automatic climate control alloy wheels power windows front air conditioner passenger airbag fog lights-front.
MURUTHI SUZUKI BELENO:(diesel) cost: 9.62 lakhs	ARAI Mileage:22.94kmpl displacement:1197cc power:90hp fuel type: fuel tank capacity:37L Torque:113 n.m seating: 5 Weight:1410Kg Engine:1.2L 90HP in-line 4 Emission Norm compliance Bs vi engine displacement :1197c	Power steering anti lock braking system driver airbag automatic climate control alloy wheels power windows front air conditioner passenger airbag fog lights-front.
MARUTI SUZUKI VITARA BREZZA:petrol cost:9.3 Lakhs	ARAI mileage:18.76Kmpl Engine displacement:1462 Max power :103.26hp / 6000rpm fuel type:petrol fuel tank capacity:48.0 seating capacity:5 max torque: 138nm / 4400 rpm transmission : Automatic krb weight:1135-1150Kg Gross weight:1600Kg	Power steering anti lock braking system driver airbag automatic climate control alloy wheels power windows front air conditioner passenger airbag fog lights-front.

CONCLUSION

Based on the given requirements and budget, the best automotive car for Mr. D.S. Pughazhyendhii and his family is the Hyundai Venue. The Hyundai Venue is a compact SUV that is well-suited for the crowded roads of Bangalore and can comfortably handle long trips of up to 500 km.

Here are the key reasons why the Hyundai Venue is a suitable choice:

1. Compact SUV: The Hyundai Venue offers the advantages of an SUV, such as a higher seating position, ample interior space, and a commanding road presence. It provides a comfortable and secure ride, making it suitable for the family's needs.

2. City-friendly: The compact size of the Venue makes it maneuverable in the congested city streets of Bangalore. It can easily navigate through traffic and park in tight spaces, ensuring convenience during daily commutes.

3. Long-distance capability: With the ability to travel up to 500 km in a single trip, the Venue offers the necessary range for Mr. D.S. Pughazhyendhii's monthly visits to his native place in Madurai. It provides a comfortable and smooth ride, making long journeys more enjoyable.

4. Hyundai Reliability: Hyundai is known for its reliable vehicles and has a strong presence in the Indian market. The Venue comes with good build quality, safety features, and a reliable after-sales service network, ensuring peace of mind for the owner.

5. Feature-packed: The Hyundai Venue offers a range of modern features, including touchscreen infotainment system, smartphone connectivity, multiple airbags, rearview camera, and advanced safety features like ABS and EBD. These features enhance the driving experience and safety for the entire family.