Challenge

Benchmarking

BENCHMARKING

Benchmarking is the process of comparing a company's performance to that of a leading competitor in the industry to identify development opportunities. Businesses might uncover possibilities to improve their performance by analyzing the strategies and practices of high-performing enterprises.

Through benchmarking, two types of improvement potential can be identified: ongoing and dramatic. Continuous improvement entails making small improvements over time to make major progress. This could include changing product features, extending service offerings, or putting in new technology to improve client interactions.


Dramatic improvement, on the other hand, necessitates a more comprehensive technique known as reengineering. This entails fundamentally changing internal work processes to produce significant and dramatic gains. Workflow redesign and streamlining are examples of reengineering.

STEP-BY-STEP BENCHMARKING

Benchmarking is a simple, but detailed, five-step process:

  • Choose a product, service, or internal department to benchmark.
  • Determine which best-in-class companies you should benchmark against, and which organizations you’ll compare your business to.
  • Gather information on their internal performance, or metrics.
  • Compare the data from both organizations to identify gaps in your company’s performance.
  • Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

BENEFITS

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

  • Improving employee understanding of cost structures and internal processes
  • Encouraging team-building and cooperation in the interest of becoming more competitive
  • Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

REQUIREMENT

Benchmark with presently available cars in the market for the following case.

Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on the road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my view,

I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferable.

SUGGESTIBLE CARS

  1. Tata Punch
  2. Maruti FRONX
  3. Mahindra xuv 300
  4. Hyundai Aura
  5. Tata Punch

ARAI Mileage 18.8 kmpl
Fuel Type Petrol
Engine Displacement (cc) 1199
No. of cylinder 3
Max Power (bhp@rpm) 86.63bhp@6000rpm
Max Torque (nm@rpm) 115Nm@3250+/-100rpm
Seating Capacity 5
TransmissionType Automatic
Boot Space (Litres) 366
Fuel Tank Capacity 37.0
Body Type SUV
Service Cost (Avg. of 5 years) Rs.4,712

2. Maruti FRONX

ARAI Mileage 20.01 kmpl
Fuel Type Petrol
Engine Displacement (cc) 998
No. of cylinder 3
Max Power (bhp@rpm) 98.69bhp@5500rpm
Max Torque (nm@rpm) 147.6Nm@2000-4500rpm
Seating Capacity 5
TransmissionType Automatic
Boot Space (Litres) 308
Fuel Tank Capacity 37.0
Body Type

SUV

3. Mahindra xuv 300

ARAI Mileage 19.7 kmpl
City Mileage 20.0 kmpl
Fuel Type Diesel
Engine Displacement (cc) 1497
No. of cylinder 4
Max Power (bhp@rpm) 115.05bhp@3750rpm
Max Torque (nm@rpm) 300Nm@1500-2500rpm
Seating Capacity 5
TransmissionType Automatic
Fuel Tank Capacity 42.0
Body Type SUV
4. Hyundai Aura
Fuel Type CNG
Engine Displacement (cc) 1197
No. of cylinder 4
Max Power (bhp@rpm) 67.72bhp@6000rpm
Max Torque (nm@rpm) 95.2Nm@4000rpm
Seating Capacity 5
TransmissionType Manual
Fuel Tank Capacity 65.0
Body Type Sedan

COMPARISON

1. TATA PUNCH

Engine and Transmission

Engine Type 1.2 l Revotron Engine
Displacement (cc) 1199
Max Power 86.63bhp@6000rpm
Max Torque 115Nm@3250+/-100rpm
No. of cylinder 3
Valves Per Cylinder 4
Transmission Type Automatic
Gear Box 5 Speed

Fuel & Performance

Fuel Type Petrol
Petrol Mileage (ARAI) 18.8
Petrol Fuel Tank Capacity (Litres) 37.0
Emission Norm Compliance BS VI

Suspension, Steering & Brakes

Front Suspension Independent, Lower Wishbone, Mcpherson Strut With Coil Spring
Rear Suspension Semi-independent Twist Beam With Coil Spring And Shock Absorber
Steering Type Electric
Steering Column Tilt
Front Brake Type Disc
Rear Brake Type Drum

Dimensions & Capacity

Length (mm) 3827
Width (mm) 1742
Height (mm) 1615
Boot Space (Litres) 366
Seating Capacity 5
Wheel Base (mm) 2445
No of Doors 5
2. MARUTI FRONX

Engine and Transmission

Engine Type 1.0L Turbo Boosterjet
Displacement (cc) 998
Max Power 98.69bhp@5500rpm
Max Torque 147.6Nm@2000-4500rpm
No. of cylinder 3
Valves Per Cylinder 4
Transmission Type Automatic
Gear Box 6-Speed AT

Fuel & Performance

Fuel Type Petrol
Petrol Mileage (ARAI) 20.01
Petrol Fuel Tank Capacity (Litres) 37.0
Emission Norm Compliance BS VI 2.0

Suspension, Steering & Brakes

Front Suspension MacPherson Strut
Rear Suspension Torsion Beam
Steering Type Electric
Steering Column Tilt & Telescopic
Turning Radius (Metres) 4.9
Front Brake Type Disc
Rear Brake Type Drum

Dimensions & Capacity

Length (mm) 3995
Width (mm) 1765
Height (mm) 1550
Boot Space (Litres) 308
Seating Capacity 5
Wheel Base (mm) 2520
Kerb Weight (Kg) 1055-1060
Gross Weight (Kg) 1480
No of Doors 5

3. MAHINDRA XUV300

Engine and Transmission

Engine Type 1.5L Turbo Diesel with CRDi
Displacement (cc) 1497
Max Power 115.05bhp@3750rpm
Max Torque 300Nm@1500-2500rpm
No. of cylinder 4
Valves Per Cylinder 4
Turbo Charger
Transmission Type Automatic
Gear Box 6 Speed

Fuel & Performance

Fuel Type Diesel
Diesel Mileage (ARAI) 19.7
Diesel Fuel Tank Capacity (Litres) 42.0
Diesel Highway Mileage 21.0
Emission Norm Compliance BS VI

Suspension, Steering & Brakes

Front Suspension MacPherson Strut with Anti-roll Bar
Rear Suspension Twist Beam Suspension with Coil Spring
Steering Type Power
Turning Radius (Metres) 5.3
Front Brake Type Disc
Rear Brake Type Disc

Dimensions & Capacity

Length (mm) 3995
Width (mm) 1821
Height (mm) 1627
Seating Capacity 5
Wheel Base (mm) 2600
Kerb Weight (Kg) 1465
No of Doors 5
4. HYUNDAI AURA

Engine and Transmission

Engine Type 1.2 L Bi-Fuel
Displacement (cc) 1197
Max Power 67.72bhp@6000rpm
Max Torque 95.2Nm@4000rpm
No. of cylinder 4
Valves Per Cylinder 4
Transmission Type Manual
Gear Box 5-Speed

Fuel & Performance

Fuel Type CNG
CNG Fuel Tank Capacity (Litres) 65.0
Emission Norm Compliance BS VI 2.0

Suspension, Steering & Brakes

Front Suspension McPherson strut
Rear Suspension Coupled torsion beam axle
Shock Absorbers Type Gas Filled
Steering Type Electric
Steering Column Tilt
Front Brake Type Disc
Rear Brake Type Drum

Dimensions & Capacity

Length (mm) 3995
Width (mm) 1680
Height (mm) 1520
Seating Capacity 5
Wheel Base (mm) 2450
Kerb Weight (Kg) 1037
No of Doors 4

I would suggest MAHINDRA XUV 300 for Mr D.S. Pughazhyendhii's family, XUV 300 has a lot of space and NCAP it is collected 5 stars and it gives almost all feature according to price and it is the safest car in its segment. It is also value for money product with class-leading features.

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