Benchmarking
Benchmarking is a study on available competitors by comparing the data provided by manufacturer with respect to price, specifications and features of the segment ans gaining insight across the ongoing trends including improvements over their negative factors. This study provides clarity on features, segments, the capacity of vehivle and target market.
Comparison of 4 Vehicles as follows:
Maruti Suzuki Fronx (Delta Plus)
Specification
- Engine: 998 cc
- Mileage:20Kmpl
- Capacity: 5 Seater
- On-Road Price: Rs. 9.93 lakh
- Rating: 4/5
Pros:
- Fronx provides style, comfort, and performance.
- 5-star Global NCAP safety rating.
- premium interior, refined engine.
- features: touchscreen Entertainment system.
- Good boot space.
- Good service quality.
Cons:
- The price is the only factor to be considered.
TATA PUNCH (Adventure AMT)
Specification
- Engine: 1199 cc
- Mileage: 19 Kmpl
- Capacity:5 Seater
- On-Road Price: Rs. 8.4 lakh
- Rating: 4.5/5
Pros:
- 5-star Global NCAP safety rating.
- Appealing looks and an Impressive Cabin.
- Good choice as a city vehicle.
- Decent Boot space.
Cons:
- Performance is not great on highways due to Vibration at 100 Kmph.
- Comfort may get compromised on Bad Road.
- Tata service Quality has a mixed experience.
Maruti Suzuki Baleno (Delta AMT)
Specification
- Engine: 1197 cc
- Mileage: 23 Kmpl
- Capacity: 5 Seater
- On-Road Price: Rs. 9.1 lakh
- Rating: 4/5
Pros:
- A mileage of 23 kmpl may provide some extra kilometres as compared to its competitors.
- Moderate cabin comfort on riding experience.
- Good service quality.
Cons:
- Less leg room for 6 footers.
- 0-star Global NCAP safety rating.
- Baleno offers average Cabin styling and features as compared to its competitors.
CITROEN C3 (Feel Dual Tone Turbo)
Specification
- Engine: 1199 cc
- Mileage: 19 Kmpl
- Capacity: 5 Seater
- On-Road Price: Rs. 9.8 lakhs
- Rating: 3.5/5
Pros:
- stylish Looks grabs attention.
- Cabin is spacious enough for four 6-footers.
- Air-conditioning is strong.
- Comfortable ride quality over a variety of roads.
- 4-star Global NCAP safety rating.
Cons:
- Cost is high as compared to features offered.
- Citroen is new to the Indian market therefore aftermarket service is unknown.
NOTE: If Mileage is concerned Baleno can be a good choice along with Maruti's after-marker service.
Suggestion: Mr D.S. Pughazhyendhii should go for the Maruti Suzuki Fronx (Delta Plus), It may fit their requirement for Family travel with Decent mileage, impressive boot space, comfortable and more safer riding experience.