Benchmarking
PROBLEM DEDUCTION:
Mr . D.S. Pughazhyendhii Require following requirement
• Budget- 8 to 10 lacs rupees
• 5 Seater Car
• Better fuel Economy-As he travels for 500kms frequently
• Require a car which is suitable for city(Ex: Acquire less space when parked)
• Mr . D.S. Pughazhyendhii found of big cars(Ex: Mini SUV, crossover cars,MPV)
List of cars within range:
• Maruti Swift Dzire
• Maruti Baleno
• Tata Nexon
• Maruti Swift
• Maruti Vitara Brezza
• Hyundai Elite I20
• Mahindra TUV 300
• Maruti S-Cross
• Ford EcoSport
• Tata Tigor
• Ford Figo
• Honda WRV
• Mahindra KUV100
• Fiat Punto EVO
• Volkswagen CrossPolo
• Volkswagen Ameo
• Volkswagen Polo
• Honda Amaze
• Hyundai Xcent
• Honda Jazz
• Maruti Ertiga
• Toyota Platinum Etios
• Hyundai I20 Active
• Ford Aspire
• Tata Zest
• Toyota Etios Liva
• Toyota Etios Cross
Division based on type of body:
Hatchback
• Maruti Baleno
• Tata Nexon
• Maruti Swift
• Hyundai Elite I20
• Tata Tigor
• Ford Figo
• Fiat Punto EVO
• Volkswagen Polo
• Honda Jazz
• Hyundai I20 Active
• Toyota Etios Liva
• Tata Bolt
• Fiat Avventura
Cross overs
• Maruti S-Cross
• Ford EcoSport
• Honda WRV
• Volkswagen CrossPolo
• Toyota Etios Cross
• Fiat Avventura Urban Cross
Mini-SUV
• Mahindra TUV 300
• Maruti Vitara Brezza
• Mahindra KUV100
Sedan
• Honda Amaze
• Hyundai Xcent
• Volkswagen Ameo
• Maruti Swift Dzire
• Toyota Platinum Etios
• Ford Aspire
Shortlisted cars:
Mr. D.S. Pughazhyendhii is found of big cars I short listed the cars which look vitually big to reduce the time and effort to go through each car merits and demerits.
The shortlisted cars are:
1. HondaWR-V: Honda’s only SUV within the price range.
2. Mahindra TUV 300: As it is SUV of mahindra within the range and worth for its price.
3. Vitara Brezza: Maruthi suzuki’s Mini-SUV car within range.
4. S-cross: Maruthi suzuki’s Crossover car within range
5. Ford Ecosport: Fords only SUV car within Price range.And Pretty famous Car for this segment.
6. Hyundai I20 active: Hyundai’s only SUV within price range.
7. Fiat Urban Cross: Fiat’s only SUV within price range
8. Toyota Etios Cross: Toyota’s only SUV within price range.
Safety wise Comparison:
The Ford EcoSport comes with an array of safety features, which ensures the safety of the occupants in accidents. Fords has incorporated this compact SUV with a maximum of 6 airbags for the protection of driver and front co-passenger in case of a crash along with ABS, Emergency Assistance System, Side Curtains Airbags, Hill Launch Assist System, Driver Seat Belt Reminder, Rear Parking Sensors, Emergency Brake Hazard Warning.
Maruti Vitara Brezza is the first Indian car that has been homologated for side-impact and offset crash tests. This makes it the first Indian car to be Bharat New Vehicle Safety Assessment Program (BNVSAP) ready. The BNVSAP will
kick in for new cars from October 2017, while existing cars have to comply with these safety standard from 2020.
Honda WR-V offers dual airbags and ABS with EBD as standard, and a rear camera with guidelines is limited to the top trim only. The company has also introduced additional features, like ECU immobilizer system, windshield defogger (rear), driver seat belt reminder, fuel reminder control system (diesel only), key-off reminder, day/night rear view mirror, intelligent pedals (brake override system), etc.
Mahindra has done well in TUV 300 by offering dual front airbags forand ABS with EBD as standard on all, but two variants. Additionally, buyers can opt for ''+'' variants that add ABS with EBD and dual front airbags to the base T4 and dual front airbags to the T6. This means you can buy a variant that doesn't have a stereo, but gets the bare essential safety features.
The i20 Active is equipped with good safety and security features. The top-spec model features dual airbags (Driver & Co-Driver), ABS (Anti Lock Braking System), engine immobilizer, remote central locking with boot opener, child safety lock and rear parking sensors with camera.
However, the base variant lacks airbags for driver & co-driver, rear parking sensors with camera and ABS.
Although all the car are having some merits and de-merits according to research WRV lacks the build quality, suspention isnt great and i20 active lacks in Safety feature Compared to other cars which we have short listed. So, these two cars are taken out of the option since the review of these cars are too bad when I did some browsing.
Conclusion:
Although all car perform well in their own ways there is bit difference is persent in all the cars.
I Would Suggest Mr.D.S. Pughazhyendhii the following cars:
• Personally I liked Ford Ecosport as it good performance and Mileage. It has a good feel While Driving. Handling is too good in this car. The car had good Exterior design and had good leg room Space.
• Vitara Brezza Design is inspired from his ancestor Grand Vitara. The design wise it is good and even safety wise it is awesome. The service center for Maruthi Suzuki is nation wide highest among Other competitors.the milage of this car is low compared to Ford Ecosport.
• Mahindra TUV 300 is best 7 seater car for this Price. And Mahindra has improved a lot performance wise. But this car is slightly bigger compared to the other short listed car.so Parking will be slightly difficult
compared to other shortlisted car.
So, Ford Eco Sport is the best car for this Price and Satisfies Mr.D.S. Pughazhyendhii’s Requirement. Well Vitara Brezza and Mahindra are equally good but Ford Eco Sport is Standing Out Car for this Price and segment.