Benchmarking
AIM:
To prepare a report explaining what is Bench-marking , Compare at least 4 Vehicles and Provide a Preoper conclusion for the report ,suggesting a suitable vehicle among the comparison made.
WHAT IS BENCHMARKING ?
The process of comparing one's business process and performance metrics to industries bests and/or best practises from other industries.Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.
Classification of Benchmaking :
They can classified into three categories-internal, competative and strategic.
INTERNAL BENCHMARKING : Its used when a company already has established and proven best practices and they smply need to share them.internal benchmarking also may be necessary if comparable industries are not readyly available.
COMPETITIVE BENCHMARKING: Its used when a company wnats to evaluate its position wthn its when a company needs to identfy industry leadership performance targets.
STRATEGIC BENCCHMARKING: Its used when identifying and analysng world-class performance.Ths form of benchmarking is used most a company needs to go outside of its industry.
STEP-BY-STEP ABOUT BENCHMARKING:
- Choose a product , service , or nternal department to benchmark.
- Determine which best -in-class companies you should benchmarking against, which organizations you will comapre your business to.
- Gather information on therir internal performance,or matrics.
- compare the data from both organizations to identify gaps n your company's performance.
- adpot the processes and policies in place within the best-in-class performers.
In order to benchmarking anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics.Quantify everything, because only quantfable normation can be accurately compred.
BENIFITS:
- Monitor Performance
Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.
- Continuous Improvement
As well as monitoring performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve certain elements of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.
- Planning and Goal Setting
Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.
- Encourage Ownership
When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership of processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.
REQUIREMENTS:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
IN MY OPINION:
Mr . D.S. Pughazhyendhii's family requires what Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value.
With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect.
Mr . D.S. Pughazhyendhii's major requirements in a car:
- 5-7 seats for his family members.
- Budget: Rs. 8-10 Lakhs/-, on road price
- Good Mileage
- Good car for easy commuting within city and long drive as well.
- He is also fond of big cars.
- 5-7 seats for his family members.
SUGGESTION OF CARS:
- Tata Nexon
- Mahindra Thar
- Kia Seltos
- Maruti Suzuki Ertiga
Tata Nexon:

Specifiactions Summary:
- Price: Between 8 to 11 lakhs (on-road)
- Seating capacity: 5 people
- Boot space: 350 liters
- Ground clearance: 209mm
- Engine: 1.2-litre turbocharged petrol engine or 1.5-litre diesel engine
- Transmission: 6-speed manual or AMT (automatic manual transmission)
- Mileage: 17 to 22 km/l (depending on the engine and transmission)
It is a compact SUV that can accommodate 5 people comfortably. It has a boot space of 350 liters, which is sufficient for his monthly trips to Madurai. It has a ground clearance of 209mm, which will help in navigating through Bangalore's traffic. The on-road price of this car falls between 8 to 11 lakhs, depending on the variant.
Mahindra Thar:

Specifiactions Summary:
- Price: Between 11 to 16 lakhs (on-road)
- Seating capacity: 4 people
- Boot space: 190 liters
- Ground clearance: 219mm
- Engine: 2.0-litre mStallion petrol engine or 2.2-litre mHawk diesel engine
- Transmission: 6-speed manual or 6-speed automatic
- Mileage: 15 to 18 km/l (depending on the engine and transmission)
It is a rugged SUV that can accommodate 4 people. It has a boot space of 190 liters, which may not be sufficient for his monthly trips to Madurai. It has a ground clearance of 219mm, which is higher than the Nexon. The on-road price of this car falls between 11 to 16 lakhs, depending on the variant
Kia Seltos:

Specifiactions Summary:
- Price: Between 11 to 20 lakhs (on-road)
- Seating capacity: 5 people
- Boot space: 433 liters
- Ground clearance: 190mm
- Engine: 1.5-litre petrol engine or 1.5-litre diesel engine or 1.4-litre turbocharged petrol engine
- Transmission: 6-speed manual or CVT (continuously variable transmission) or 7-speed DCT (dual-clutch transmission)
- Mileage: 16 to 21 km/l (depending on the engine and transmission)
It is a mid-size SUV that can accommodate 5 people comfortably. It has a boot space of 433 liters, which is sufficient for his monthly trips to Madurai. It has a ground clearance of 190mm, which is lower than the Nexon and Thar. The on-road price of this car falls between 11 to 20 lakhs, depending on the variant.
Maruti Suzuki Ertiga:
Specifiactions Summary:
- Price: Between 8 to 12 lakhs (on-road)
- Seating capacity: 7 people
- Boot space: 209 liters
- Ground clearance: 180mm
- Engine: 1.5-litre petrol engine or 1.5-litre diesel engine
- Transmission: 5-speed manual or 4-speed automatic
- Mileage: 18 to 26 km/l (depending on the engine and transmission)
It is a MPV that can accommodate 7 people. It has a boot space of 209 liters, which may not be sufficient for his monthly trips to Madurai. It has a ground clearance of 180mm, which is lower than the Nexon, Thar, and Seltos. The on-road price of this car falls between 8 to 12 lakhs, depending on the variant.
It is a MPV that can accommodate 7 people. It has a boot space of 209 liters, which may not be sufficient for his monthly trips to Madurai. It has a ground clearance of 180mm, which is lower than the Nexon, Thar, and Seltos. The on-road price of this car falls between 8 to 12 lakhs, depending on the variant.
COMPARISION:
| Car Model | Price (on-road) | Seating Capacity | Boot Space | Ground Clearance | Engine Options | Transmission Options | Mileage | Additional Specifications |
|---|---|---|---|---|---|---|---|---|
| Tata Nexon | 8-11 lakhs | 5 | 350 liters | 209mm | 1.2L Petrol or 1.5L Diesel | 6-speed manual or AMT | 17-22 km/l | Dual-tone roof, projector headlamps, touch screen infotainment system, multi-function steering wheel, reverse camera, automatic climate control |
| Mahindra Thar | 11-16 lakhs | 4 | 190 liters | 219mm | 2.0L Petrol or 2.2L Diesel | 6-speed manual or 6-speed automatic | 15-18 km/l | Removable hardtop, convertible soft top, 4x4 drivetrain, touchscreen infotainment system, cruise control, hill-hold and hill-descent control, ABS with EBD |
| Kia Seltos | 11-20 lakhs | 5 | 433 liters | 190mm | 1.5L Petrol, 1.5L Diesel, or 1.4L Turbo Petrol | 6-speed manual, CVT or 7-speed DCT | 16-21 km/l | LED headlamps and taillamps, panoramic sunroof, touchscreen infotainment system with UVO connect, automatic climate control, 360-degree camera, air purifier |
| Maruti Suzuki Ertiga | 8-12 lakhs | 7 | 209 liters | 180mm | 1.5L Petrol or 1.5L Diesel | 5-speed manual or 4-speed automatic | 18-26 km/l | Roof rails, projector headlamps, touchscreen infotainment system, rear AC vents, push-button start, automatic climate control, dual airbags |
Note: The additional specifications mentioned are not exhaustive and are subject to change depending on the specific variant and location.
Based on the comparison table and the specific requirements of Mr. Pughazhyendhii, I would suggest the Tata Nexon as the best option.
detailed specifications of the Tata Nexon:
- Dimensions:
- Length: 3994 mm
- Width: 1811 mm
- Height: 1607 mm
- Wheelbase: 2498 mm
- Engine:
- 1.2L Revotron Petrol engine with multi-drive modes producing 120 PS power and 170 Nm torque.
- 1.5L Revotorq Diesel engine with multi-drive modes producing 110 PS power and 260 Nm torque.
- Transmission:
- 6-speed manual transmission or 6-speed automated manual transmission (AMT).
- Fuel Efficiency:
- Petrol engine: 17 km/l (manual), 16 km/l (AMT)
- Diesel engine: 22.4 km/l (manual), 22.4 km/l (AMT)
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Seating Capacity: 5 persons
-
Boot Space: 350 liters
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Ground Clearance: 209 mm
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Suspension:
- Front: Independent MacPherson strut with coil spring
- Rear: Semi-independent twist beam with dual-path strut
- Brakes:
- Front: Disc brakes
- Rear: Drum brakes
-
Tyres: 215/60 R16
-
Safety Features:
- Dual front airbags
- ABS with EBD
- Reverse parking sensors
- Rear camera
- ISOFIX child seat mounts
- Hill hold control (AMT only)
- Additional Features:
- Dual-tone roof
- Projector headlamps
- LED DRLs
- 16-inch alloy wheels
- Touchscreen infotainment system
- Android Auto and Apple CarPlay connectivity
- Multi-function steering wheel
- Automatic climate control
- Rear AC vents
- Keyless entry and push-button start
Overall, the Tata Nexon offers a stylish and feature-packed SUV with excellent performance, fuel efficiency, and safety features, making it a great option for families looking for a comfortable and practical car in the 8-10 lakh price range.
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Seating Capacity: The Nexon has a seating capacity of 5 which is suitable for Mr. Pughazhyendhii's family.
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Price: The on-road price of the Nexon falls within Mr. Pughazhyendhii's budget range of 8 to 10 lakhs.
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Boot Space: The Nexon has a boot space of 350 liters which is adequate for Mr. Pughazhyendhii's monthly trips to Madurai.
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Ground Clearance: The Nexon has a ground clearance of 209mm which is suitable for driving on Indian roads, especially in Bangalore where the roads can be crowded.
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Engine and Transmission Options: The Nexon offers a choice of petrol and diesel engines, along with manual and AMT transmission options, which provides flexibility based on Mr. Pughazhyendhii's preferences.
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Mileage: The Nexon offers good mileage, ranging from 17 to 22 km/l, which is important for cost-effectiveness and fuel efficiency.
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Additional Specifications: The Nexon offers several additional features such as a dual-tone roof, projector headlamps, touchscreen infotainment system, multi-function steering wheel, reverse camera, and automatic climate control, which add to the overall comfort and convenience of driving.
CONCLUSION:
Overall, the Tata Nexon offers a good balance of features, performance, and affordability, making it the best option for Mr. Pughazhyendhii's specific requirements.