Benchmarking

BENCHMARKING

• Benchmarking is a process of measuring the performance of a compititors products, services, or processes against those of another business considered to be the best in the industry.
• The point of benchmarking is to identify internal opportunities for improvement.
• By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
• That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

Step-by-Step Benchmarking:

Benchmarking is a simple, but detailed, five-step process:

• Choose a product, service, or internal department to benchmark
• Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
• Gather information on their internal performance, or metrics
• Compare the data from both organizations to identify gaps in your company’s performance
• Adopt the processes and policies in place within the best-in-class performers

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

• Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

THE BASIC REQURIMENT OF CUSTOMER :

• His budget in between 8 to 10 lakhs on road .
• Family member : 5 .
• Native place is Madurai which is 500 km from Bangalore , he visit once in a month .
• Commute : Daily
• Note : Pughazhyendhi is fond of big cars .

All the above customer requriment we suggest some vehicle models , which are in budget , also a 5 seater , In daily rides with good comfortness & he looking for SUV segments cars !!!

Following is some good models ,

• TATA NEXON

• HYUNDAI VENUE

• MARUTI SUZUKI BREZZA

• MAHINDRA XUV 300

While choosing a car mainly i focused on following Conditions.

• Safety (Depends on NCAP Crash test)
• Engine Performance
• Ease of Driving
• Front & Rear Seat Comfort
• Mileage
• Extra features like Multimedia system, Safety features like EBD, ABS, Airbags etc.

KEY SPECIFICATION	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI BREZZA	MAHINDRA XUV 300
PRICE [Ex-showroom] PUNE .	₹ 8.78 Lakh	₹ 7.71 Lakh	₹ 9.23 Lakh	₹ 9.59 Lakh
ENGINE\ FUEL	1.2L \ Petrol	1.0 Turbo GDI \ Pertol	K15C Smart Hybrid \ Petrol	1.5L Turbo Diesel with CRDi
ENGINE DISPLACEMENT	1199cc , 1497cc	1197cc , 1493cc	1462cc	1197cc , 1497cc
POWER [bhp]	118bhp@5500rpm	82bhp@6000rpm	102bhp@6000rpm	109bhp@5000rpm
TORQUE N-m	170Nm@1750rpm	114Nm@4000rpm	136.8Nm@4400rpm	200Nm@2000rpm
MILEAGE kmph	17.33Km\l	17.5Km\l	25.51Km\l	17-20Km\l
TRANSMISSION	Manual	Manual	Manual	Manual
SEATING CAPACITY	5	5	5	5
GROUND CLEARANCE	209 mm	195 mm	-	180 mm
FUEL TANK CAPACITY	44 litre	45 litre	48 litre	42 litre
WARRENTY YEAR	3 year	3 year	2 year	3 year
WARRENTY KILOMETRES	10,0000 km	Unlimited kms	40,000 km	Unlimited kms
DIMENSIONS	3993mmL*1811mmW*1606mmH	3995mmL*1770mmW*1617mmH	3995mmL*1790mmW*1685mmH	3995mmL*1821mmW*1627mmH
BOOT SPACE	350litres	350litres	328litres	257litres
SAFETY RATING	5 STAR (Global NCAP)	-	-	5 STAR (Global NCAP)
AIR BAGS	2 : DRIVER , PASSENGER	2 : DRIVER , PASSENGER	2 : DRIVER , PASSENGER	2 : DRIVER , PASSENGER
CENTRAL LOCKING	YES	KEY REMOTE	KEY REMOTE	KEY REMOTE

Safety (Depends upon NCAP Star Rating):

• From the above table we could see that Mahindra Xuv300 has (5 for adult & 4 for Child) better than compared to other cars. Also, we can take Tata Nexon into an account because it has (5 for adult & 3 for child) proven India safest car in NCAP crash test.
• The other two cars were not upto the mark in safety.

Engine Performance:

• From the above table we could see that all the cars have same engine/fuel, engine displacement cc.
• But when it comes to Power (bhp) and Torque (N-m) Mahindra XUV300 will have more power & torque compared to other cars.
• Also, we can take Tata Nexon into an account because it has good power & torque compared to other 2 cars.

Mileage:

• For the mileage part KIA Sonet will win it has 24.1 kmpl and the second good mileage car is Tata Nexon has 22.4 kmpl and other two cars were not bad but lesser than first two cars.

Conclusion:

• I have clearly highlighted the points in above table to have better understanding about cars.
• When it comes to safety, engine performance, body build quality, Exterior, Interior look & warranty Mahindra XUV300 will win compared to other cars.
• Because of Less boot space, less ground clearance, less mileage, higher in price & Little high turning radius when compared to other cars. Considering these points, I didn't recommend this car.
• But, here we need to consider all the points highlighted above in the table. In that, Tata Nexon XE is satisfying all the requirements.
• TATA Nexon has Good engine performance, good mileage of 22.4 kmpl, great ground clerance for off road driving, Good boot space to carry luggage, Minimum turning radius of 5.1 metre, good rating in NCAP crash test and awarded as India's safest car within this SUV segment and it's within the client's budget.
• So, I'm suggesting Mr. Pughazhendhii to go for TATA NEXON XE (Diesel) varient to meet all his requirements.