Benchmarking
Benchmarking:
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”
The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
Case
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
my suggestion for the Big Cars is a compact SUV under 10 lakhs in road price point is
1. Kia Sonet HTE
2. Hundai Venue
3. TATA Nexon
4. Maruti Suzuki Ertiga
Kia Sonet 1.2 HTE
Bangalore Price Base variant
|
MODELS / SPECIFICATIONS |
Kia Sonet |
|
ARAI Mileage |
18.4 kmpl |
|
Engine Displacement (cc) |
1197 |
|
Max Torque (nm@rpm) |
115nm@4200rpm |
|
Transmission Type |
manual |
|
Fuel Tank Capacity |
45 |
|
Max Power (bhp@rpm) |
81.86bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
392 |
|
Body Type |
SUV |
|
Safety |
3-star nacap rating |
|
Ground clearance |
205mm |
pros
- Big Boot space & ground clearance
- Better sound insulation than its competitor
- Aggressive look
- Premium interiors
Cons
- lack of seating space
- The top variants' price is high
Hyundai Venue E
|
MODELS / SPECIFICATIONS |
Hyundai Venue |
|
ARAI Mileage |
17.5 kmpl |
|
Engine Displacement (cc) |
1197 |
|
Max Torque (nm@rpm) |
113.8Nm@4000rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
45 |
|
Max Power (bhp@rpm) |
81.80bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
4-star Ancap rating |
|
Ground clearance |
190mm |
pros
- Interior quality, fit, and finish top notch
- 1.0L GDI Turbo petrol engine best in the segment
- Blue Link features unique and very useful
- Most refreshing design
CONS
- Rear seat legroom least in the segment
- Stiff ride quality
- SMALL Boot space
TATA Nexon
|
MODELS / SPECIFICATIONS |
TATA NEXON |
|
ARAI Mileage |
17.33 kmpl |
|
Engine Displacement (cc) |
1199 |
|
Max Torque (nm@rpm) |
170Nm@1750-4000rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
44 |
|
Max Power (bhp@rpm) |
118.35bhp@5500rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
16.06/17 |
|
Ground Clearance |
209mm |
pros
- Impressive ride quality
- Easy to drive with good handling
- A safe car with the solid build quality
Cons
- Mediocre fuel efficiency
- Uninspiring bottom-end engine performance
- Expansive Base Variant than the other competitors
Maruti Suzuki Brezza
|
MODELS / SPECIFICATIONS |
Brezza |
|
ARAI Mileage |
22.14 kmpl |
|
Engine Displacement (cc) |
1462 |
|
Max Torque (nm@rpm) |
136.8nm@4400rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
48 |
|
Max Power (bhp@rpm) |
101.65bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
328 |
|
Safety |
4-star |
|
Ground Clearance |
198mm |
pros
- Fuel-Efficient Mild-Hybrid Powertrain
- Cabin feels airy
- Lots of features
cons
- Lack of engine punch
- pricey
Comparison
|
|
|
|
| Model (Manufacturer) | Length (mm) | Width (mm) | Height (mm) |
| Brezza (Maruti Suzuki) | 3995 | 1790 | 1640 |
| Sonet (Kia) | 3995 | 1790 | 1,610-1,642 |
| Nexon (TATA) | 3993 | 1811 | 1606 |
| Venue (Hyundai) | 3995 | 1770 | 1590 |
Conclusion
I Would recommend Tata Nexon to Mr. D.S. Pughazhyendhii. because it has well-ground clearance for Indian roads, excellent build quality good safety rating.