Challenge

Benchmarking

WHAT IS BENCHMARKING ?

Benchmarking in the automobile industry involves a structure comparison between similar product service or processes on some dimensions of performance

Process benchmarking of this kind can operate at several level

  • Between similar processes in the same factory or service branch
  • Between different factories or service branches
  • Between different competing organizations
  • Between different sector using the same process

Three primary classification of Benchmaking :

Althrough there are many forms of benchmarking, they can classified into three categories-internal, competative and strategic.

INTERNAL BENCHMARKING :s used when a company already has established and proven best practices and they smply need to share them.internal benchmarking also may be necessary if comparable industries are not readyly available.

COMPETITIVE BENCHMARKING: is used when a company wnats to evaluate its position wthn its when a company needs to identfy industry leadership performance targets.

STRATEGIC BENCCHMARKING:is used when identifying and analysng world-class performance.Ths form of benchmarking is used most a company needs to go outside of its industry.

STEP-BY-STEP ABOUT BENCHMARKING:

Benchmarking is a simple,but detailed,five -step process.

  • Choose a product , service , or internal department to benchmark.
  • Determine which best -in-class companies you should benchmarking against, which organizations you will compare your business to.
  • Gather information on their internal performance, or matrics.
  • compare the data from both organizations to identify gaps n your company's performance.
  • adopt the processes and policies in place within the best-in-class performers.

In order to benchmarking anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantfable formation can be accurately compared.

Benfits of benchmarking :

Monitor Performance

Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.

  • Continuous Improvement

As well as monitor performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve a certain element of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.

  • Planning and Goal Setting

Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.

  • Encourage Ownership

When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership for processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.

  • Understand Your Companies Advantages

Benchmarking identifies where your company is right now compared to where you want it to go. If you are looking at improving any process in your business, benchmarking is a way of looking at how you can excel and become more successful through outlining the steps needed to achieve your goal.

REQUIREMENTS:

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my view,

Mr . D.S. Pughazhyendhii's family requires what Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value.

With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect.

Mr . D.S. Pughazhyendhii's major requirements in a car:

  • 5-7 seats for his family members.
  • Budget: Rs. 8-10 Lakhs/-, on road price
  • Good Mileage
  • Good car for easy commuting within city and long drive as well.
  • He is also found of big cars.
  • 5-7 seats for his family members.

Requirement:

Benchmark with presently available cars in the market for the following case.

The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attributes are as follows:

  • Performance
  • Driveability
  • Advanced Driver Assistance Systems (ADAS)
  • Sound / NVH
  • RDE: CO2 / Real life fuel consumption
  • Pollutant emissions
  • Friction
  • Thermal, energy management
  • Vehicle dynamics, handling
  • Ride Comfort

Suitable cars :

  • Nissan Magnite
  • Hyundai New i20
  • Tata Altroz
  • Citroen C3

MODELS/SPECIFICATION:

HYUNAI New i20: Petrol

cost: 7-10lakhs

MODEL:

Specifiactions Summary:

Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl

Fuel Type: Petrol

fuel tank capacity:37L

kerb weight:1081-1230kg

Transmission: Manual / Automatic

displacement: 998cc

max power:118.36bhp / 6000rpm

Length Width Height: 3995*1775*1505

Seating Capacity: 5

Boot Space: 311 L

Torque: 171.62nm / 1500-4000rpm

Engine Displacement: 998 CC / 1396 CC

Gear Box: 5-Speed

FEATURES:

  • Power steering
  • anti lock braking system
  • driver airbag
  • automatic climate control
  • alloy wheels
  • power windows front
  • air conditioner
  • passenger airbag
  • fog lights-front.

MODELS/SPECIFICATION:

Citroen C3 : Petrol

cost: 5.98 -9lakhs

MODEL:

Specifiactions Summary:

Mileage (ARAI) kmpl: 17 Kmpl to 20 Kmpl

Fuel Type: Petrol

fuel tank capacity:30L

kerb weight:1081-1230kg

Transmission: Manual / Automatic

displacement: 1199cc

max power:108.6@5500rpm

Length Width Height: 3981*1733*1586

Seating Capacity: 5

Boot Space: 315 L

Torque: 190nm / 1750rpm

Gear Box: 5-Speed

FEATURES:

  • Power steering
  • anti lock braking system
  • driver airbag
  • automatic climate control
  • alloy wheels
  • power windows front
  • air conditioner
  • passenger airbag
  • fog lights-front.

MODELS/SPECIFICATION:

TATA ALTROZ : Petrol

cost: 5.98 -9lakhs

MODEL:

Specifiactions Summary:

Mileage (ARAI) kmpl: 17 Kmpl to 23 Kmpl

Fuel Type: Petrol / Diesel

fuel tank capacity:37L

kerb weight:1081-1230kg

Transmission: Manual / Automatic

displacement: 1149cc

max power:88.77BHP@4000rpm

Length Width Height: 3981*1733*1586

Seating Capacity: 5

Boot Space: 345 L

Torque: 200nm / 1250-3000rpm

Gear Box: 5-Speed

FEATURES:

  • Power steering
  • anti lock braking system
  • driver airbag
  • automatic climate control
  • alloy wheels
  • power windows front
  • air conditioner
  • passenger airbag
  • fog lights-front.

MODELS/SPECIFICATION:

NISSIAN MAGNITE : Petrol

cost: 6 -10lakhs

MODEL:

Specifiactions Summary:

Mileage (ARAI) kmpl: 17 Kmpl to 20Kmpl

Fuel Type: Petrol

fuel tank capacity:40L

kerb weight:1039-1230kg

Transmission: Manual / Automatic

displacement: 1000cc

max power:98.6BHP@5000rpm

Length Width Height: 3994*1758*1572

Seating Capacity: 5

Boot Space: 336 L

Torque: 152nm / 2200-4400rpm

Gear Box: 5-Speed

FEATURES:

  • Power steering
  • anti lock braking system
  • driver airbag
  • automatic climate control
  • alloy wheels
  • power windows front
  • air conditioner
  • passenger airbag
  • fog lights-front.

Lets took into differentce between cars Mention above and select which is suitable for The above conditions.

among them i recommended

HYNDAI NEW I20

CITROEN C3

both this model cars are suitable and its best for the above family.

comparison betweem the hyundai new i20 and CITROEN C3

DIMENSTIONS AND CAPACITY

HYUNDAI

CITROEN C3

LENGTH

3995mm

3981mm

WIDTH

1770mm

1733mm

HEIGHT

1590mm

1586mm ( with out rails)

KERB WEIGHT

1169Kgs

1035Kgs

WHEEL BASE

2500mm

2540mm

GROUND CLEARANCE

190mm

180mm

WHEEL SIZE

15 INCHES

13-19 INCHES

BRAND NAME

HYUNDAI NEW I20

CITROEN C3

VARIENT

1.2 KAPPA MTE

1.2L PETROL

ON ROAD PRICE

9.5 Lakhs

10Lakhs

FUEL TYPE

Petrol

Petrol

FUEL TANK CAPACITY

37 L

30L

BODY TYPE

HATCH pack

SUV

MAX POWER (BHP&RPM)

118.36 BHP/6000RPM

108BHP @5000RPM

MILEAGE(ARAI)

17.52

20

BOOT SPACE

311L

315L

ENGINE DISPLACEMENT

1197CC

1197CC

SEATING CAPACITY

5

5

TRANSMISSION TYPE

MANUAL

MANUAL

SAFETY

ANTI LOCK BREAKING SYSTEM

ANTI LOCK BREAKING SYSTEM

TOP SPEED

150KMPH

120KMPH

PROS OF HYUNDAI:

  • Feature-rich SUV,
  • Internet Connectivity.
  • Multiple Engine Options,
  • Easy to drive, value based imt a plus point
  • Great engine options including diesel and turbo petrol
  • Looks nice, cabin is well paid out too

CONS:

  • Less Legroom Space for taller Person
  • Less Spacoius on Back Seat.
  • Pick-Up in top gears.
  • Long waiting period for some versions

DETAILED COMPARISON OF VENUE AND CITROEN C3

Safety

New i20 comes loaded with ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution), ISOFIX (Child-Seat Mount). Citroen c3 has ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution).

Engine

New i20 comes with a 4 cylinder, 1197 cc, Kappa 1.2 L MPi Petrol Petrol Engine which can generate 84 PS @ 6000 rpm power and 114 Nm @ 4000 rpm torque. Citroen c3 on the contrary comes with a 3 cylinder, 1197cc, 1.2litre petrol Engine Petrol engine which can generate 108.3PS@5500rpm power and 190Nm@1750rpm torque.

Warranty

Hyundai new i20 has a warranty of 3 Years/Unlimited Kms and citroen c3 has 3 Years Warranty

Hyundai provided extra 2 year extended warranty /limited Kms

Hyundai provided extra RSA road side resistance upto 7 year

Transmission

Hyundai new i20 comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission. And citroen c3 comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission.

Brakes, Suspensions and Tyres

New i20 has Ventilated Disc brakes, Mc Pherson Strut With Coil Spring Rear suspension with Coupled Torsion Beam Axle with coil spring suspension and Drum brakes in rear wheels. It has a 195/65 R15 front tyre size. Contrastingly, Citroen has Independent Mc Pherson suspension and Ventilated Disc brakes in 195/65 R15 sized front wheels. It has Drum brakes in rear wheels.

As we seen in the clear cut about the 2 different cars hyundai and Citroen C3

Among both of them i would like to suggest HYNDAI is the best for the Mr. D.S. Pughazhyendhii family

CONCLUSION:

The suggested of the best automotive car for Mr. D.S. Pughazhyendhii family is HYUNDAI New i20. Among all the comparison it is suitable for BANGALORE road, And to travel upto 500Km.

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