Benchmarking

Benchmarking

benchmarking is the comparison between similar products, services or processes on some dimensions of performance.it is used to compare the availability and delivery of features in a product and this often provides the basis of consumer tests and the reviews.it provides recommendations based on which is best or gives ranking amongst competitors.

The main objective of benchmarking is to identify the improvement opportunities in the product or process and compete in the market.

it not only compares products but also compares the processes involved in different organisations.

Process benchmarking can be

1.between similar processes within the same factory or service branch

2.between different factories or service branches

3.between different competing organisations

4.between different sectors using the same process.

Process benchmarking between competing organisations is harder because competitors will not disclose their precious information.

hence benchmarking amongst competitors involves a third-party,who collects the data,makes the comparison and provide feedback.

Benchmarking I involves product level comparison of the vehicle and some major aspects of improvement.

Benchmarking II involves specific changes to be made so as to accomplish the benchmarking I like material type,thickness quality,weight etc.

Case for Benchmarking

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Requirements:

1.Family comprises of a child of five years and elder people,hence requires child safety features and also comfort for the elder.

2.Mr. D.S. Pughazhyendhii drives to office daily,hence has routine commute in the city.

3.1000kms drive monthly.

4.Budget:8-10 lakhs on road

5.Mr. D.S. Pughazhyendhii is fond of big cars.

based on the above requirements,Mr. D.S. Pughazhyendhii needs a car which fulfils comfort and ease in driving,mileage,within budget 8-10 lakhs requirement and which is big.

Mr. D.S. Pughazhyendhii goes to his hometown once in a month with his family hence needs a good space for luggage, hence sedan cars are better suited under the budget.

within the budget range of 8 to 10 lakhs, Maruti Suzuki Dzire, Tata Tigor, Honda amaze, Hyundai aura are selected for comparison.

All the four cars have the same engine capacity and all being the petrol variants,Maruti Suzuki Dzire and Honda amaze have comparatively more power but when Compared torque the Honda amaze lags behind the other three.

By comparison of power and torque Maruti Suzuki Dzire is better.

Maruti Suzuki Dzire also has the maximum mileage compared to other three cars.

driving range is also maximum for Maruti Suzuki Dzire.

within the given budget Maruti Suzuki Dzire and Tata Tigor has automatic transition,whereas for Honda amaze and Hyundai aura the budget is insufficient.

Honda amaze has the largest boot space capacity and Maruti Suzuki Dzire lags behind the other three with respect to boot space.

Mr. D.S. Pughazhyendhii has a five year old boy,hence when the safety features with respect to the child are also considered,Childseat anchor points are available only for Maruti Suzuki Dzire and Honda amaze.

but when compare to Maruti Suzuki Dzire and Honda amaze,Maruti Suzuki Dzire has automatic transmission.

Conclusion

from the above benchmarking study,Maruti Suzuki Dzire has highest mileage, has automatic transmission, has a childseat Anchor point but with a lesser boot space compared to other three cars compared.

hence Maruti Suzuki Dzire would be the best choice for Mr. D.S. Pughazhyendhii.