Challenge

Benchmarking

Motto - As per customer requirement above,suggesting a car to apply benchmarking.

Benchmarking- It involves a structured comparison between similar products,services on some dimensions of performance in the automobile industry.

Coustomer requirements-

* Price - 8-10 lakhs

*Occupancy - 5 member

*Usage - Daily go to office & once a month in native place 1000 km

There are some cars with basic characteristics

Tata Punch

Petrol,manual variant pure starts at INR 599900,while automatic base variant adventure starts at INR 744900,seating-5 person,weight 1150 kg,torque - 113nm,5speed,suv.Saftey-5 star,mileage -18.82 kmpl,BHP-63-65kw,interior rating-4.5 out of 5.

Points - 8.6

Tata Altroz

Petrol,price INR 6.44 Lakhs to INR 8.70 Lakhs,seating-5 person,Weight-1405 kg,torque-113-200nm,5 speed,premium hatchback ,Saftey - 5 star,mileage-18.53 kmpl,BHP-63-81kw,interior rating-4.6 out of 5

Points-9

Honda Amaze

Petrol,price INR 6.91 Lakhs to INR 9.50 Lakhs,seating-5 person,Weight-905-1068 kg,torque-110 nm,5 speed,Sub compact sedan ,Saftey - 4 star,mileage-18.6 kmpl,BHP-59-66kw,interior rating-4.1 out of 5

Points-8.3

Wagon r

Petrol,price INR 5.52 Lakhs to INR 7.39 Lakhs,seating-5 person,Weight-1340 kg,torque-113 nm,5 speed,hatchback ,Saftey - 2 star,mileage-24.35-25.19 kmpl,BHP-62-67kw.interior rating-4.3 out of 5

Points-7.9

Conclusion

I would suggest Tata Altroz for Mr. D.S. Pughazhyendhii family used basic features benchmarking ,because it has more saftey,more power,dashing look,very good interior,heavy duty car with good mileage.And compared all features its got 9 points.

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