Benchmarking

BENCHMARKING:

BENCHMARKING IS THE PROCESS OF COMPARISON OF PRODUCT,BUSINESS,OR ANY THING FROM THE ALREADY EXISTING AND WELL PERFORMING SO AS TO JUDJE WHERE AS A COMPETITOR WE STAND IN THE MARKET.

BENCHMARKING IS NOT TO JUST FOR COPYING THE BEST PRACTICES OF OTHERS RATHER ITS FOR INNOVATION AND DEVELOPING THE BEST POSSIBILTY WITH KEEPNG IN MIND THE INDIVIDUAL COMPANIES STREGTH ,WEAKNESSES AND STRATEGIC STUDY OF PUBLIC ACCEPTIBILITY OF THAT INNOVATION.

THERE ARE DIFFRENT TYPES OF BENCHMARKING:

INTERNAL BENCHMARKING :IT IS USED WHEN A COMPANY "XYZ" IS ITSELF THE BIGGEST MARKET PLAYER AND OTHER COMPANIES"ABC" REFER THIS COMPANY "XYZ" FOR THEIR BENCHMARKING IN THAT CASE "XYZ" COMPANY DOES INTERNAL BENCHMARKING WITH THEIR OWN BEST PERFORMANCE OR WITH THEIR VISION.

COMPETITIVE BENCHMARKING:WHEN COMPANY WANT TO WHERE THEY STAND WITH RESPECT TO OTHER PLAYERS IN THE MARKET.

STRATEGIC BENCCHMARKING: It is used when identifying and analysng world-class performance.Ths form of benchmarking is used most a company needs to go outside of its industry.

STEP-BY-STEP ABOUT BENCHMARKING:

Benchmarking is a simple,but detailed,five -step process.

• Choose a product , service , or nternal department to benchmark.
• Determine which best -in-class companies you should benchmarking against, which organizations you will comapre your business to.
• Gather information on therir internal performance,or matrics.
• compare the data from both organizations to identify gaps n your company's performance.
• adpot the processes and policies in place within the best-in-class performers.

In order to benchmarking anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics.Quantify everything, because only quantfable normation can be accurately compred.

BENIFITS:

In addition to helping companies become more efficient and profitable ,benchmarking has other benefits, too much as:

By identifying areas you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry averages.

• Monitor Performance

Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.

• Continuous Improvement

As well as monitoring performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve certain elements of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.

• Planning and Goal Setting

Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.

• Encourage Ownership

When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership of processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results

THERE ARE VARIOUS PARAMETERS ON CHOOSING A CAR AND ITS ALL DEPENDS UPON THE INDIVIDUAL HOW THEY PRIORITIES THOSE PARAMETERS FOR ISTANCES THOSE PARAMETERS ARE :

1. VEHICLE TYPE (INCLUDES NO OF OCCUPANT,USES ,PURPOSE OF BUYING LIKE WHETHER BUYING AS STATUS SYMBOL OR FOR COMMUTE ): PREMIUM,ECONOMY ,ETC
2. BRAND VALUE(AFFECTS RESALE VALUE) :
3. POST SALES SERVICES : MORE THE REACH OF THE COMPANY OR MORE THE MARKET SHARE WOULD BE THEY ARE LIKELY TO HAVE BETTER POST SALES SERVICE.
4. LOOKS
5. FEATURES
6. MILAGE (INCLUDES PER KM /EXPENSE OPTION ARE PETROL, DIESEL ,CNG ,ELECTRIC , HYBRID)
7. SAFETY (LIKE NCAP RRATINGS AND MANY OTHERRS)
8. PERFORMANCE (TORQUE , POWER,SPEED, TURING RADIUS)
9. BUDGET
10. BODY TYPE: SUV , HATCH BACK , SEDAN , CROSS-OVER

ETC……………

THERE COULD BE MANY OTHER PARAMETRS I HAVE MENTIOEND FEW OF THEM.

THE DATA GIVEN ARE:

1. CROWDED CITY( MEANS CUSTOMER LOOKING FOR COMPACT SIZE)
2. FIVE MEMBER : MEANS THE CAR HAVE 5 OCCUPANCY CAPABILITY
3. USES TYPE : NOT AS STATUS SYMBOL BUT FOR COMMUTE (HIGHWAY {OCCASIONALY}+ CITY{DAILY})
4. BUDGET : 8-10 LACKH ON ROAD ( TAXATION CRITERIA AND OF 4METRE AND CUBIC CAPACITY SHOULD ALSO BE FOCUSED )
5. FOUND OF BIG CARS ( SINCE HE HAS MENTIONED CROWED AND BIG CARS BOTH IT SEEMS BIT CONFUSING BOTH ARE CONDUCTORY SINCE MORE CROWED MEANS SMALLER SIZE , WHICH INDICATES THE LOOK SHOULD BE MUSCULAR AND BULKY BUT SHOULD HAVE SMALLER SIZE WHICH HE MEANS ACTUALLY CROSS OVER )

COMPARISON BETWEEN EV AND IC:

EV	IC
LIMITED INFRASTRUCTURE FOR CHARGING(FEAR OF DRAINING DURING COMMUTE)	FUEL EASY AVAILABILITY
BATTERIES ARE TOO EXPENSIVE , BATTERY REPLACEMENT COST IS ALMOST EQUAL TO NEW VWHICLE PRICE)	CAN BE USED WITHOUT SUCH INVESTMENT
LESS MECHANICAL PARTS (LESS EXPENSE ON MAINTAINCE ) TWIN MOTOR SYSTEM FURTHER ELIMINATES GEAR BOX , 4 MOTOR ELIMINATES DIFFRENTIAL BUT REQUIRES HIGHLY ADVANCE CONTROLLER.	MORE PARTS ( MORE EXPENSE ON MAINTAINANCE)
RUNING COST PER/KM IS LESSER THAN IC NOTE: IF BATTERY REPLACEMNET IS NOT CONSDERED.	RUNNING COST IS MORE
EVEN AFTER SUBSIDY THE PRICES OF EVS ARE ALMOST 160-170% OF THE CONVENTIONAL IC ENGINE.	CHEAPER IN PRICE

BY SEEING ON THE ABOVE COMPARISON I CONCLUDED THAT EV SEGMENT HAS NOT MUCH MATURED TILL NOW SO I WOULD PREFER TO GO FOR CONVENTIONAL IC ENGINES CARS:

NOW QUESTION ARISES WHICH ENGINE PETROL OR DIESEL:

NOTE : I HAVE ELIMINATED HERE CNG COMPLETELY BECOUSE OF THE FOLLOWING REASONS:

1. LESS RANGE ON FULL TANK
2. SCARCITY OF FUEL STATION
3. SPACE ACQUISITION BY CYLINDERS
4. HEADACHE OF RETROFITTING

NOW WE ARE LEFT WITH DIESEL AND PETROL:

FUEL TYPE:

DIESEL/PETROL:

1. CALORIFIC VALUE OF DIESEL IS SLIGHTLY LESSER THAN PETROL BUT DIESEL IS DENSER THAN PETROL SO POWER PER UNIT VOLUME OF DIESEL IS MORE THAN PETROL.IT MEANS WE BUY MORE POWER FOR LESSER PRICE.
2. DISESEL ARE CHEAPER THAN PETROL
3. PETROL ENGNE REQUIRES EXTRA COMPONENT FOR IGNITION UNLIKE DIESEL WHICH IGNIT BY COMPRESSION
4. COMPRESSION RATIO OF DISEL ENGINE : 14:1 TO 22:1

PETROL ENGINE: 8:1 TO 9:1

EFECTS

A. EFFECTIVE RPM : PERTOL ENGINE PROVIDE POWER ON MORE RPM BAND WHILE DISESEL ENGINE PROVIDE MORE POWER IN LOWER BAND OF RPM.

SO DIESEL ENGINE ARE GOOD FOR SUDDEN ACCELERATION IN SHORT DURATION (FAST PICK UP)WHERE AS PETROL ENGINE GIVE MORE SPEED BUT SLOW ACCELERATION.

B. FUEL EFFECIENCY : PETROL ENGINE USES MORE FUEL TO PRODUCE MORE POWER WHERE AS DISESL ENGINE USES LESS FUEL AND BURNS THE FUEL VERY WELL SO DIESEL IS MORE FUEL EFFICIENT.

C. SOUND: DIESEL HAVE MORE SOUND THAN THE PETROL ENGIN D. WEIGHT OF ENGINE: HIGHER COMPRESSSION RATIO REQUIRES MORE STRONG ENGINE WHICH MEANS THE ENGINES BECOMES HEAVY.

E. POWER TO WEIGHT RATIO

TORQUE:

TORQUE IS THE TWISTING FORCE AVAIABLE.

MORE TORQUE MEANS MORE LOAD ARRYING CAPACITY. THEREFORE TRUCKS HAVE MORE TORQUE.

BHP:

POWER IS THE SPPED OF DOING WORK.HOW FAST THAT WORK COULD BE DONE. IT BASICALLY DEALS WITH HOW MUCH SPEED THE CAR CAN HAVE.

A PERFECT BALANCE OF THESE TWO SHOULD BE DONE EACH OEM TRIES TO ACHIEVE IT WELL.

DUE TO ABOVE COMPARISON I WOULD RECOMMEND DIESEL ENGINE OVER PETROL ENGINE :

NOW WE WILL FOCUS ON CAR BODY TYPE:

MAJORLY FAMILY PERSON PREFER ARE :

1. HATCHBACK SUV 3. CROSSOVER AND 4. SEDAN

SINCE THE CUSTOMER IS FOUND OF BIGGER CAR,BUT HE ALSO HAVE THE CONSTRAINT OF CROWDED CITY SO COMPACT CROSS-OVER WILL BE MOST SUITABLE FOR HIM.

BY NOW WE HAVE FOLLOWING INFO:

COMPACT CROSSOVER OR SUV +DIESEL+5 SEATER+BUDGET(8-10 LC)

NOW COME TO BRAND/SAFETY:

MORE THE PENETRATION IN THE MARKET MORE EASY FOR REPAIR WORKS,WE ALSO HAVE TO LOOK FOR SAFETY RATING OF THAT CAR SIMULTANEOUSLY.

THERE ARE MANY KEY PLAYERS IN THE MARKET BUT

MARUTI SUZUKI : 50% MARKET SHARE

HYUNDAI : 14% MARKET SHARE

TATA : 13 % MARKET SHARE

KIA : 8% MARKET SHARE

VOLKSWAGON: 8% MARKET SHARE (NO DIESEL SUV IN VOLKSWAGON ON TIGUN WAS BUT DISCONTINUED)

NISAAN : 8 % MARKET SHARE (ALL SUV BEYOND BUDGET , CHEAPEAST KICKS(9.5-14) AFTER TAX UNAFFORDABLE)

MAHINDRA: 6% MARKET SHARE (CHEAPEST OF THEM XUV 300 BASE PRICE 8.4 AFTER TAX UNAFFORDABLE)

TOYOTA : 3.5 % MARKET SHARE (ALL UNAFFORDABLE)

THESE THREE COMPANIES HAVE TOTAL MARKET SHARE OF 77% APPROX ,SO WE WILL BE FOCUSING ON THESE THREE

WE WILL CHECK LIST OF CARS USING FITER CROSSOVER OR SUV, DIESEL , COMPANY, PRICE,OCCUPANCY

PRICE MENTIONED ARE BASE PRICE EXCLUDING TAXES:

THERE ARE VERY FEW SUV IN DIESEL WHICH HAVE PRICE AFFORDABLE BY Mr. D.S. Pughazhyendhii

SO WE WILL HAVE TO GO FOR THEIR PETROL VERSION ONLY:

PROPERTIES	TATA NEXON (DIESEL)	MAHINDRA XUV 300 (PETROL)	MARUTI SUZUKI BREZZA PETROL	HYUNDAI VENUE PETROL	KIA SONNET PETROL
ENGINE TRANSMISSION
ENGINE	1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC	1197 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC GRETER THAN 12OO CC DIFFRENT TAX SLAB	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
ENGINE TYPE	1.2L Turbocharged Revotorq	1.2 Turbo Petrol	K15C Smart Hybrid	1.2 Kappa	Smartstream G 1.2
FUEL TYPE	PETROL	PETROL	PETROL	PETROL	PETROL
MAX POWER	118 bhp @ 5500 rpm CAL: 128.7 BHP @ 6000RPM	109 bhp @ 5000 rpm CAL: 130 BHP @ 6000RPM	102 bhp @ 6000 rpm	82 bhp @ 6000 rpm	82 bhp @ 6000 rpm
MAX TORQUE	170 Nm @ 1750 rpm	200 Nm @ 2000 rpm	136.8 Nm @ 4400 rpm	114 Nm @ 4000 rpm	115 Nm @ 4200 rpm
MILEAGE	17.5	17	20.1	17.5	18.4
TURBO CHARGER	Turbocharged	Turbocharged	-----------	-----------
DIMENSION AND WEIGTH
LENGTH	3993	3995	3995	3995	3995
WIDTH	1811	1821	1790	1770	1790
HEIGHT	1606	1627	1685	1617	1610
WHEEL BASE	2498	2600	2500	2500	2500
GROUND CLEARANCE	209	180	-----	190	-----
BOOT SPACE	350	257	328	350	392
SAFETY
NCAP RATING	5	5	---	--	----
AIR BAG	2	2	2	2	4
HEADLIGHT	HALOGEN PROJECTOR	HALOGEN	HALOGEN	HALOGEN
INSTRUMENT CLUSTER	DIGITAL	DIGITAL –ANALOG	ANALOG	ANALOG
PRICE(EX-S)	7.79	8.41	8.18	7.68	7.69

NEXON BOOT SPACE:

NEXON DUAL TONE INTERIOR:

SIDE HORN BUTTON :

I FOUND THIS FEATURE VERY SPECIAL FROM SAFETY POINT OF VIEW BECOUSE AT THE TIME OF PANIC SITUATION PEOPLE PRESS THE HORN CONSTATNTLY ANF IF THE HAND WILL BE AT CENTER FROM WHERE AIR-BAG OPENS AT TREMENDOUS SPEED THAT WOULD IJURE THE HAND BADLY ALSO HAND WILL CAUSE HINDRANCE TO OPENING OF AIR BAG

BY SEEING THE ABOVE COMPARISON WE FOUND THAT “VENUE” AND “SONNET” ARE PROVIDES COMPARATIVELY LESS POWER SO ITS NOT WISE TO GO FOR IT.

BREZZA IS 4-CYLINDER AND ENGINE CC > 1200 CC SO IT WILL HAVE A DIFFERENT TAX SLAB APPLICABLE ALSO THE PRICE IS ALREADY ON THE HIGHER SIDE SO BREZZA IS NOT FIT FOR THIS CUSTOMER.

NOW WE ARE LEFT WITH TWO OPTION IE . TATA NEXON AND MAHINDRA XUV 300

BOTH ARE NCAP 5 BOOT SPACE OF TATA NEXON IS QUITE BETTER,GROUND CLEARANCE IS ALSO COMPARATIVELY HIGHER,BHP IS ALSO HIGHER ,BUT THE MILAGE IS LITTLE LOWER SIDE BUT NOT MUCH DIFFRANCE ALSO THE PRICE OF XUV 300 IS MORE THAN TATA NEXON.

ON SEEING THE ABOVE COMPRISON I WOULD SUGGEST Mr. D.S. Pughazhyendhii TO GO FOR TATA NEXON.