Benchmarking

Benchmarking –

It is a process of measuring the performance of a company’s products, services or process against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement.

It can also be described as a means of learning about greatest performance being accomplished, whether it be in a specific company by a rival, or by altogether different industry.

Benchmarking process

• Consideration: Identifying the areas where the organization is keep to identify actionable insights. These could range from cost of production to number of critical to quality errors to employee engagement scores.
• Planning: Once the areas have been identified, the organization then shortlists the companies product to benchmark. It is important to define the scope of the benchmark.
• Collection: In the third step collect data from these identified companies / industries across the areas of interest earlier. Collect information directly from partner organizations. Collect both process descriptions and numeric data using questionnaires, telephone interviews or site.
• Analysis: In this step, compare the collected data, both numeric and descriptive. Determine gaps between your performance measurements and those of your partners. Determine the differences in practices that cause the gaps.
• Action: Develop action plans to achieve those goals. Develop goals for your organization’s process. Implement and monitor plans.

List of cars and their specification for benchmarking

Condition: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore, which is highly crowded city. His family is comprise of 5 members including his wife, 5 year boy, father and his mother. He once in a month visit his native place Madurai. Which is almost 500km away from Bangalore. Also he will be using his car to commute to his office. His budget falls between 8Lakh to 10Lakh on road.

Note: Pughanzyendhii is fond of big cars.

So the 5 suggested cars we have taken for benchmarking are :

1. Hyundai venue (Rs7.68Lakh – Rs 13.11Lakh)

2. Citogen C3 (Rs 5.98Lakh – Rs 8.25Lakh)

3. Kia Sonet ( Rs 7.69Lakh – Rs 14.39Lakh)

4. Tata Nexon (Rs 7.79lakh – Rs 14.25Lakh)

5. Maruti Suzuki breeza ( Rs 8.18lakh – Rs 14.03Lakh)

1. Hyundai venue ( Rs 7.68Lakh – Rs 13.11Lakh)

Features

• SUV with seating capacity of 5.
• Boot space is 350litres.
• Fuel capacity is 45litres.
• It’s mileage (ARAI) is 18.5Kmpl.
• Ground clearance is 190mm.
• It’s max power is 82bhp @ 6000rpm.
• Australian N cap (crash test) rating is 4 star.
• Comfortable ride quality inside the city.
• It’s max torque is 114Nm @4000rpm.

Advantages

• It can be driven very smoothly in city with traffic.
• It has automatic climate control.
• It has passenger airbag.
• It has anti lock braking system.
• It has a stylish look.

Disadvantages

• No diesel AT.
• Cabin space isn’t generous

2. Citogen C3 (Rs 5.98Lakh – Rs 8.25Lakh)

Features

• Suv with seating capacity of 5.
• Boot space is 315litre.
• Max torque is 115Nm@3750rpm.
• Fuel capacity is 30litre.
• It’s mileage (ARAI) is 19.8Km/l.
• It’s max power is 80bhp @5750rpm.

Advantages

• It has got excellent performance.
• It has got great ride quality.
• It’s cabin is comfortable.
• Australian NCAP (crash test) rating is 4 star.
• It has got stylist look.

Disadvantages

• It equipment level is not so good.
• There is no automatic gearbox.

3. Kia Sonet ( Rs 7.69Lakh – Rs 14.39Lakh)

Features

• SUV with seating capacity of 5.
• Boot space is 392litres.
• Max torque is 115Nm @4200rpm.
• Fuel tank capacity is 45.
• It’s mileage (ARAI) is 18.4Km/l.
• It’s max power is 82bhp @rpm.

Advantages

• Flamboyant styling- Great concoction of modern/ youthful looks with a rugged stance.
• Refined motors/ gearboxes- Peppy/ smooth performance, good refinement.
• It is easy to drive.
• Good quality finish are on par with segment expectation.

Disadvantages

• Bounces at high speed under full load.
• It’s safety rating is very less.

4. Tata Nexon (Rs 7.79lakh – Rs 14.25Lakh)

Features

• Mileage (ARAI) 21kmpl.
• Power 108bhp @3750rpm.
• Fuel tank capacity 44litre
• Seating capacity is 5.
• Torque 260Nm @1500-2750rpm.
• Boot pace is 350Litre.

Advantages

• Power steering.
• Anti lock braking system.
• Driver airbag.
• It has automatic climate control.
• It has alloy wheels.
• It has got power windows front.
• Fog lights front.

Disadvantages

• Interior quality is not so good.
• Infotainment is not good as rival.

5. Maruti Suzuki breeza ( Rs 8.18lakh – Rs 14.03Lakh)

Features

• Mileage (ARAI) is 18.76Kmpl.
• Engine power is 103hp @ 6000rpm.
• Fuel tank capacity is 48Litre.
• Max torque 138nm @4400rpm.
• Seating capacity is 5.
• Driving range is 817.44km

Advantages

• It is easy to drive.
• It has power steering.
• It has anti lock braking system.
• It has fog light front.
• It has alloy wheels.
• It has driver and passenger airbag.

Disadvantages

• Unexciting engine response and exterior design.
• Firm slow speed ride.
• Ordinary fit and finish.

Comparison among these

Specification	Hyundai venue	Citrogen C3	Kia Sonet	Tata Nexon	Maruti Suzuki Brezza
Engine	1197cc	1199cc	1197cc	1197cc	1462cc
Max power (BHP @rpm)	82bhp @6000rpm	80bhp @5750rpm	82bhp @6000rpm	118bhp @5500rpm	103Bhp @6000rpm
Max torque (NM @rpm)	114NM @4000rpm	115NM 3750rpm	115NM @4200rpm	170NM @1750	138NM @4400rpm
Mileage (ARAI)KMPL	17.52	19.8	18.4	17.4	17.03
Driving Range(km)	788	594	819	765.6	817.44
NCAP Rating	4 Star	4 Star	3 Star	5 Star	4 Star
Length(mm)	3995	3981	3955	3993	3995
Width(mm)	1770	1733	1790	1811	1790
Height(mm)	1617	1604	1642	1606	1685
Wheelbase(mm)	2500	2540	2500	2498	2500
Ground Clearance(mm)	195mm	180mm	205mm	209mm	198mm
Boot space (Litres)	350	315	392	350	328
Fuel Tank capacity(Litres)	45	30	45	44	48

Conclusion

After comparing among these five cars, I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii. It has got 5 star NCAP rating, which means that it is the safest car among all the other cars. In this car 5 seats is available which will be suitable for 5 members of his family. He goes once a month to his native place 500km away from Bangalore. The car driving range is 773Kms so once refilling the fuel tank he can travel without stoppage. The car budget falls between 8Lakh to 10Lakhs on road. Since Mr. D.S. Pughazhyendhii is fond of big cars so the width of this car is 1811mm, which is widest among all.

So I would like to suggest Mr. D.S. Pughazhyendhii to buy Tata Nexon.