Benchmarking

What Is Benchmarking?

“Benchmarking is simply the process of measuring the performance of one's company against the best in the same or another industry. Benchmarking is not a complex concept but it should not be taken too lightly. Benchmarking is basically learning from others. It is using the knowledge and the experience of others to improve the organization. It is analyzing the performance and noting the strengths and weaknesses of the organization and assessing what must be done to improve.

REASONS FOR BENCHMARKING

There are several reasons that benchmarking is becoming more commonly used in industry;

• Benchmarking is a more efficient way to make improvements. Managers can eliminate trial and error process improvements. Practicing benchmarking focuses on tailoring existing processes to fit within the organization.
• Benchmarking speeds up organization’s ability to make improvements.
• Compare business practices with those of world class organizations
• Challenge current practices and processes
• Create improved goals and practices for the organization
• Change the perspective of executives and managers.

OBJECTIVES OF BENCHMARKING

Becoming competitive

Improving industry best practices

Defining customer requirement

Establishing effective goals and objectives

Developing the measures of productivity

ADVANTAGES OF BENCHMARKING

• It helps improve process effectiveness
• Helps in cost reduction
• It provides focus in planning operations
• The sharing of information may create opportunities for innovations
• It assesses the firms existing position and provides a basis for establishing standards of performance
• Cross comparison are more likely to expose different ways of doing things
• It provides evidence for additional resources
• Is practitioner led, so gives a sense of ownership
• Facilitates multi-disciplinary team building and networking
• Provides an avenue for change in clinical practices.

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is Bench-Marking

3. Compare at least 4 vehicles.

4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

We suggested to D.S. Pughazhyendhii 4 cars so that he will buy a good car for his family.

Hyundai VenueE 1.2 Petrol

Hyundai Venue E is the base petrol variant in the Venue lineup and is priced at Rs. 7.67 Lakh (ex-showroom, Bangalore). This E variant comes with an engine putting out and of max power and max torque respectively. Hyundai Venue E is available in transmission and offered in 7 colours : Fiery Red Dual Tone, Phantom Black, Fiery Red, Polar White, Denim Blue, Titan Grey and Typhoon Silver.

Model: Hyundai Venue

Fuel economy: 17 km/l combined

Curb weight: 1,081 kg

Dimensions: 3,995 mm L x 1,770 mm W

Engine: 1.2 L 4-cylinder

Fuel tank capacity: 45 L

Cargo volume: 350 L

Driveline: Front-wheel drive

Mahindra KUV100 NXT K6 Plus 6 STR

Mahindra KUV 100 NXT G80 K6 Plus 6Str is the mid petrol variant in the KUV 100 NXT lineup and is priced at Rs. 7.46 Lakh (ex-showroom, Bangalore). This G80 K6 Plus 6Str variant comes with an engine putting out and of max power and max torque respectively. Mahindra KUV 100 NXT G80 K6 Plus 6Str is available in transmission and offered in 8 colours : Fiery Orange, Designer Grey, Dazzling Silver, Dazzling Silver & Metallic Black, Flamboyant Red & Metallic Black, Flamboyant Red, Midnight Black and Pearl White.

Maruti Suzuki Baleno Delta MT

Maruti Suzuki Baleno Delta is the mid petrol variant in the Baleno lineup and is priced at Rs. 7.40 Lakh (ex-showroom, Bangalore). This Delta variant comes with an engine putting out and of max power and max torque respectively. Maruti Suzuki Baleno Delta is available in transmission and offered in 6 colours : Grandeur Grey, Opulent Red, Pearl Arctic White, Splendid Silver, Luxe Beige and Nexa Blue.

Comparison of Cars specification

Engine & Transmission

	Tata Tiago XTA	Hyundai Venue E 1.2 Petrol	Mahindra KUV100 NXT K6 Plus 6 STR	Mahindra KUV100 NXT K6 Plus 6 STR
Engine	1199 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1198 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type	Revotron 1.2 L	1.2 Kappa	1.2 L mFALCON G80	1.2L VVT
Fuel Type	Petrol	Petrol	Petrol	Petrol
Max Power (bhp@rpm)	85 bhp @ 6000 rpm	82 bhp @ 6000 rpm	82 bhp @ 5500 rpm	88 bhp @ 6000 rpm
Max Torque (Nm@rpm)	113 Nm @ 3300 rpm	114 Nm @ 4000 rpm	115 Nm @ 3500 rpm	113 Nm @ 4400 rpm
Mileage (ARAI) (kmpl)	19	17.5	18.5	22.3
Driving Range (Km)	665	789		827
Drivetrain	FWD	FWD	FWD	FWD
Transmission	AMT - 5 Gears, Manual Override	Manual - 5 Gears	Manual - 5 Gears	Manual - 5 Gears
Emission Standard	BS 6	BS6 Phase 2	BS 6	BS 6

Dimensions & Weight

Length (mm)	3765	3995	3700	3990
Width (mm)	1677	1770	1735	1745
Height (mm)	1535	1617	1655	1500
Wheelbase (mm)	2400	2500	2385	2520
Ground Clearance (mm)	170	195	170
Kerb Weight (kg)	982			930