Benchmarking

WHAT IS BENCHMARKING:-

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The importance of benchmarking is to identify internal opportunities for improvement in the present vehicle. By studying companies with higher performance, breaking down what makes such high performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

STEP-BY-STEP BENCHMARKING PROCESS:-

Benchmarking is a simple, but detailed, five-step process:

• Choose the product, service, or internal department to benchmark the product.
• Determine which best-in-class companies you should need to benchmark against, which organizations you’ll compare your business to.
• Gather information on their internal performance, or metrics/data .
• Compare the data from both organizations to identify gaps in your company’s performance and try to improve it.
• Adopt the processes and policies in place within the best-in-class performers.

Once a benchmarking is identified it will help you to point out what changes will make you're product actually put in a place.

BENEFITS OF BENCHMARKING:-

• Helps in better understanding of cost structure and the internal process.
• Helps in encouraging team build-up and cooperation in the interests of becoming more competitive
• Enhancing familiarity with essential performance data and opportunities for improvement company-wide.

REQUIREMENTS IN BENCHMARKING:-

For the current scenario we have the available cars in the market:-

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In this case we can see Mr. D.S. Pughazhyendhii need to travel 500kms from banglore to madurai so it would be best if we went for disel cars since diesel is cheaper than petrol which is costing 87rs and 101Rs respectively and moreover diesel cars can give much better efficency compared to petrol engines and they are more rugged engines compared to petrol engines.

For the price range of 8-10 lakhs we could go for SUV/Compact SUV and Sedans

SUGGESTED CARS

• TATA Nexon
• MAHINDRA XUV 300
• HYUNDAI Venue
• FORD Ecosport

TATA NEXON:-

Pros:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Cons:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic/Manual
Fuel Tank Capacity	44 ltr
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17 (5 Star)

MAHINDRA XUV 300 :-

Pros

• Best in class safety package
• Powerful engines (petrol & diesel)
• Ride and feels like a big vehicle
• Dual climate control zone

Cons

• Tiny boot space
• No rear AC vents are provided
• No Automatic transmission in Petrol Variant

MODEL/SPECIFICATIONS	MAHINDRA XUV 300
ARAI Mileage	18.24Kmpl-20.1Kmpl
Engine Displacement (cc)	1497cc
Max Torque (nm@rpm)	300Nm @1500-2500rpm
Transmission Type	Manual/Automatic
Fuel Tank Capacity	42
Max Power (bhp@rpm)	115.05bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	257
Body Type	SUV
Safety	37.44/49 (4-Star)

HYUNDAI VENUE:-

Pros:

1. Ease of driving on offer
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch
4. Less leg space on rear seats
5. less power without turbo

MODELS / SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

FORD ECOSPORT:-

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Great Looks
4. Driving Dynamics

Cons:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS / SPECIFICATIONS	FORD ECO SPORT
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating

COMPARISON

MODELS / SPECIFICATIONS	TATA NEXON	HYUNDAI VENUE	MAHINDRA XUV 300	FORD ECO SPORT
ARAI Mileage	21.5 kmpl	18.14kmpl	18.24kmpl-20.1Kmpl	21.7kmpl
Engine Displacement (cc)	1497	998	1497	1498
Max Torque (nm@rpm)	260Nm@1500-2750rpm	171.6Nm@1500-4000rpm	300Nm@1500-2500rpm	215Nm@1750-2500rpm
Transmission Type	Automatic	Automatic	Automatic/Manual	Manual
Fuel Tank Capacity	44	45	42	52
Max Power (bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	115.05bhp@3750rpm	98.63bhp@3750rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	350	350	257	352
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17 (5-Star)	4 stars NCAP rating	37.44/49 (4-Star)	4 stars NCAP rating

CONCLUSION

I would suggest Tata Nexon or Mahindra XUV 300 for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features and also XUV 300 is also a a very powerful car and 1st in segment car providing 7 airbags but when compared to nexon XUV 300 has a tiny boot space which is at 257ltr whereas nexon is at 350ltr almost a 93ltr boot space difference is there.