Benchmarking
Benchmarking:
Benchmarking is a process of evolving our product in various parameters and falling under economical condition of customer by comparing the market product at corrosponding range. The process involves continuously assessing the quality of goods or services against standards of best-practice, often as part of a commitment to total quality management (TQM).
According to given conditions from Mr. D.S. Pughazhyendhii for his car, benchmarking is done on the basis of following criterias;
| Models | Mileage | Safety | Fuel type | Transmission | Price |
| Hyundai Grand I10 Nios | 21kmpl | 2 Star | Petrol and CNG | Manual and automatic(AMT) | 5.69 Lakh onwards |
| Maruti Suzuki Swift | 22.38 to 30.9 kmpl | 2 star | Petrol and CNG | Manual and automatic(AMT) | 5.99Lakh onwards |
| Hyundai Aura | 22.5 to 28 kmpl | 2 star | Petrol and CNG | Manual and automatic(AMT) | 6.30 Lakh onwards |
| Maruti Suzuki Dzire | 23.2 to 24.1 kmpl | 2 star | Petrol and CNG | Manual and automatic(AMT) | 6.43 Lakh onwards |
Conclusion:
Maruti suzuki Swift is used to bought by Mr. D.S. Pughazhyendhii to satisfy his requirements.
