Benchmarking

As Pughazhyendhii is living in heavily crowded city, He will face the traffic while commuting to his office for which he needs a car with best mileage and also with the best safety features as he goes on a longdrive once in a month.

Following the above mentioned conditions and Pughazheyndhii's budget, the vehicles available in the market are Maruti suziki Baleno, Vitara Brezza, Dzire, Honda Amaze, Skoda Rapid, Kia Sonet and Hyundai venue.

Now we can compare the above mentioned vehicles on basis of Mileage, Seating capacity, Leg room space, Safety features, Body weight, Dimensions of the bodyand Crash test rating. This process of comparision is techinically called as Benchmarking.

Benchmarking:

Benchmarking is nothing but comparision to other product which is the competetor to our product in the market. It can be differed by product wise comparision to detailed part wise comparision. To get reach for our product, we have to meet the expectations of the customer. Customer will expect better compared to the other available products in the market. For producing better product than others we should need to compare our product with the others for the better features.

Mileage wise comparision

Vehicle	Mileage
Baleno	23.87
Brezza	18.76
Dzire	24.12
Amaze	24.70
Rapid	18.97
Sonet	24.10
Venue	23.4

Seating capacity and leg rooom space benchmarking:

All the above mentioned cars are having seating capacity for 5 members which will perfectly fit the family of pughazhyendhii and coming to the legroom space Sonet, Brezza, Baleno, Venue will have higher legroom space compared to others. In all these above mentioned cars some cars are having the rear AC vents and remaining have automatic climate control system which helps to maintain the entire car temparature constant automatically.

BALENO INTERIOR AMAZE INTERIOR

Safety features:

Coming to the safety features to the above mentioned cars, All are provided with the 2 safety airbags for the driver and co-driver seats. Child lock, Alarm for not wearing seat-belts and all the other features are common in all cars. Underbody coating for the cars differ from brand to brand (eg:- All the Maruti suziki cars are maintaining same coating thickness for price range between 8-10 Lakh cars), Skoda and Honda maintain highest underbody coating compare to Suziki, Hyundai and Kia. Rear handrest comes to mainpoint of comparision as the family consists of old age persons, So All the mentioned cars will have rear hand rest except Honda Amaze and Baleno. So Rapid leads in the safety feature comparision.

Body weight and dimensions of the car:

Body weight plays an important role in car selection as it is inversely proportional to the speed and in some cases directly proportional to the strength of the car. Comig to the dimesions of the car Pughazhyendhii is fond of big cars, So the largest in the mentioned are Sonet, Rapid, Amaze and Venue.

Vehicle	Weight (kg)	Length(mm)	Width (mm)	Height (mm)
Baleno	865-935	3995	1745	1510
Brezza	1110-1150	3995	1790	1640
Dzire	880-915	3995	1735	1515
Amaze	905-1059	3995	1695	1498
Rapid	1130-1138	4413	1699	1466
Sonet	1233	3995	1770	1605
Venue	1251	4040	1770	1605

Crash test rating comparision:

For ensuring the safety of passengers some tests will be conducted on the cars like crashing cars with walls, poles, trees etc. This test process is called crash test. Results of these tests have been announced in the process of ratings out of 5. Generally these tests results depends on car body material and the chasis design. Skoda rapid and Honda Amaze will have strange chasis design compared to other above mentioned cars and the manufacturers of these two cars are using strong body materials which helps to passengers safety.

CONCLUSION:

Finally I would like to sugget Honda Amaze to Mr. D.S. Pughazhyendhii because it leads in crash test, size and safety features. Skoda rapid also maintains same pace with Honda amaze but Amaze leads in miwhich is very important factor for pughazhyendhii as he daily commutes to his office in heavy traffic.