Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

2. Prepare a report explaining what is Bench-Marking

3. Compare at least 4 vehicles.

4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

BENCHMARKING

• Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
• That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
• There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

SUGGESTIBLE CARS

1.Tata Nexon

2.Hyundai Venue

3.Maruti Suzuki Vitara Brezza

4.Ford Eco Sport

1.TATA Nexon

MODEL /                                                                                        TATA NEXON

SPECIFICATIONS

• Arai mileage                                                                        21.5kmpl

• Engine displacement(cc)                                                       1497

• max torque(nm @rpm)                                                         260nm @1500 to 2750rpm                                                       

• transmission type                                                                  Automatic 

• fuel tank capacity                                                                  44

• max power (bhp @rpm)                                                        108.5bhp @4000rp

• seating capacity                                                                    5

• boot space(liters)                                                                  350                                                           

• body type                                                                             suv

• safety                                                                                 16.06/17

2.Hyundai Venue

• Arai mileage                                                                       18.14kmpl

• Engine displacement(cc)                                                       998

• max torque(nm @rpm)                                                         171.6nm @1500 to 4000rpm                                                       

• transmission type                                                                  Automatic 

• fuel tank capacity                                                                  45

• max power (bhp @rpm)                                                        118.35bhp @6000rp

• seating capacity                                                                    5

• boot space(liters)                                                                  350                                                           

• body type                                                                             suv

• safety                                                                                 4 stars NCAP rating

3.Maruti Suzuki Vitara Brezza

• Arai mileage                                                                       18.76kmpl

• Engine displacement(cc)                                                       1462

• max torque(nm @rpm)                                                         138nm @ 4400rpm                                                       

• transmission type                                                                  Automatic 

• fuel tank capacity                                                                  48

• max power (bhp @rpm)                                                        103.26bhp @6000rp

• seating capacity                                                                    5

• boot space(liters)                                                                  328                                                           

• body type                                                                             suv

• safety                                                                                  12.51/17

4.Ford Eco Sport

• Arai mileage                                                                       21.7kmpl

• Engine displacement(cc)                                                       1498

• max torque(nm @rpm)                                                         215nm @ 1750 to 2500rpm                                                       

• transmission type                                                                  Manual

• fuel tank capacity                                                                  52

• max power (bhp @rpm)                                                        98.63bhp @3750rp

• seating capacity                                                                    5

• boot space(liters)                                                                  352                                                           

• body type                                                                             suv

• safety                                                                                  4 stars NCAP rating

COMPARISON

MODELS / SPECIFICATIONS	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI VITARA BREZZA	FORD ECO SPORT
ARAI Mileage	21.5 kmpl	18.14kmpl	18.76kmpl	21.7kmpl
Engine Displacement (cc)	1497	998	1462	1498
Max Torque (nm@rpm)	260Nm@1500-2750rpm	171.6Nm@1500-4000rpm	138Nm@4400rpm	215Nm@1750-2500rpm
Transmission Type	Automatic	Automatic	Automatic	Manual
Fuel Tank Capacity	44	45	48	52
Max Power (bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	103.26bhp@6000rpm	98.63bhp@3750rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	350	350	328	352
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17	4 stars NCAP rating	12.51/17	4 stars NCAP rating

CONCLUSION

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.