Challenge

Benchmarking

AUTOMOTIVE BENCHMARKING

Benchmarking is the process of comparison of similar products on some dimensions of performance. Automotive benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion. competitive benchmarking solutions helps enterprises overcome these challenges, stay a step ahead of competitors, adopt innovative and new strategies, and champion their industry. it also provides companies with industry benchmarks,enabling them to improve their processes, systems, and decisions.

REPORT

The above case of Mr. pughazhyendhii leads to following ways. they are

  • The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
  • The budget is from 8 t0 10 lakhs and he is also fond of big cars
  • Based on these underpinning factors the suggestion would be a choice of SUV vehicle
  • In a crowded city like bengaluru automotic gear transmission would be best suited but due to budget constraints and a fuel efficiency Manual transmissin is preferred . Based on these requirements a detailed benchmarking is done to compare the specifications , advantages and other considerable parameters.

COMPARISON PARAMETERS OF THE CAR MODELS

SUGGESTION:

TATA NEXON 1.5 REVOTORQ XM is better model is suited to pughazhyendhii based on the benchmarking report done above. it offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. hyundai venue also provides better features but lags nexon on the rear passenger comfort along with XUV and eco sport.

CONCLUSION

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case.

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