Benchmarking

AIM: DETAILED REPORT ON BENCHMARKING

To prepare a report on benchmarking, comparing 4 vehicles with their specifications, safety, features etc. and suggesting a vehicle among them.

WHAT IS BENCHMARKING?

Benchmarking is a comparison between two or more products of one industry. Like OEM industries, Companies like TATA, MAHINDRA, NISSAN, RENAULT, etc. manufactures for consumers as per market needs and trends.

It is a preliminary stage in design process, which highlights different parameters of products like features, specifications, safety, configurations etc. It also helps in finding plus points of competitors which one can use and apply changes as per the market needs.

TYPE OF BENCHMARKING

There are different forms of benchmarking as per business in the market, below givens are categorized in types,

1. INTERNAL BENCHMARKING

• It is conducted in own company, where internally benchmarking process is done.
• Comparing different products with their best performance, specifications, safety etc.
• By this one can improves some parameters, if needed as per demand in the market.

2. COMPETITIVE BENCHMARKING

• It is done when the demand on product is high, companies try to benchmark those products to change their position.
• Their target incudes high performance etc.

3. STRATEGIC BENCHMARKING

• This type of benchmarking is done when a company’s goal to enter in a new locational market.
• This includes identifying demand and need of new market.

PROCESS OF BENCHMARKING

Benchmarking is done step by step process, which are given below,

1. Choose a product, service etc. to benchmark.
2. Clearly list companies, industries etc. to whom have best in class performance in the market.
3. Collect all information’s regarding them like parameters etc.
4. Compare the data from collected information’s to identify the gaps which are plus points and can to use in own product/services.
5. Adopt the process/services in place within the best-in-class performers.

The above mention information data has to be quantitative to complete the study. Which includes breaking down internal process to calculate performance. Calculate everything, because this can only be correctly compared.

BENEFITS OF BENCHMARKING

1. Improving internal operations
2. Understand what’s working and what isn’t
3. Adopt or improve from competitors’ practices
4. Increasing efficiency and decreasing cost
5. Promote customer satisfaction and loyalty

REQUIREMENTS

Benchmark with available cars in the market for the following case.

Mr. V.J. Mehta is a married man who lives in Ahmedabad which is a highly crowded city. His family comprises five members including his wife, one son, his father and his mother. He visits his friends place Jaipur which is 500 kms away from Ahmedabad once in a month. Also, He will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Mehta is fond of big cars

As per above mention,

Mr. V.J. Mehta’s family requires a safe car with the value which offers an equilibrium strike of Mileage, Maintenance with good space, Features and a Social Status too of not be owning a car which is of entry segment but one which offers Value.

With this Mindset – Safety along with Good Interiors, Features are also making an important buying aspect.

Mr. V.J. Mehta’s major requirements in a car:

• 5-7 seats for his family members. (Additional seats for other relatives etc.)
• Budget: Rs. 8 to 10 lakhs/- on road price.
• Good Mileage.
• Good car for easy commuting with city and long drive as well.
• He is also fond of semi auto and big cars.

I would suggest diesel / petrol Engine Vehicle, SUV’s is preferrable

SUGGESTION OF CARS

• MARUTI SUZUKI BELENO
• TATA NEXON
• HYUNDAI VENUE
• FORD ECOPSORT
• MARUTI SWIFT DEZIRE

MODELS/SPECIFICATIONS:

HYUNDAI VENUE: DIESEL (COST: 9-10 LAKHS)

IMAGE 01 – Hyundai Venue (Front)

Specifications of Hyundai Venue:

• Mileage (ARAI) Kmpl: 17-23.7 (Kilometer per liter)
• Fuel type: Petrol/Diesel
• Fuel tank capacity: 45 liters
• Transmission: Manual/Automatic
• Displacement: 1493cc
• power: 98.6hp / 4000 rpm
• Size: 3995 (length) X 1770 (width) X 1605 (height)
• Seating Capacity: 5
• Booth Space: 350 L
• Torque: 240.26 Nm / 1500-2700 rpm
• Gear box: 7 – speed

Image 02 – Hyundai Venue (Interior)

Feature of Hyundai Venue

• Power steering
• Anti-lock braking system
• Driver and passenger airbag
• Automatic climate control
• Power windows front
• Fog lights-front

TATA NEXON: PETROL (COST: 8.47 LAKHS)

Image 03 – TATA Nexon (Front)

Specifications of TATA Nexon

• Mileage (ARAI) kmpl: 17-21 (Kilometer per liter)
• Fuel type: Petrol
• Fuel tank capacity: 44L.
• Type: Petrol / Diesel
• Transmission: Manual / Automatic
• Driving range: 773 km
• Power: 108.5bhp@3750 rpm
• Torque: 260Nm @ 1500-2750rpm
• Displacement: 1198cc/1497cc

Image 04 – Tata Nexon (Interior)

Feature of TATA Nexon

• Power steering
• Anti-lock braking system
• driver and passenger airbag
• Automatic climate control
• Power windows front
• Fog lights front

MARUTI SUZUKI BELENO: DIESEL (COST – 9.62 LAKHS)

Image 05 – Maruti Suzuki Beleno (front)

Specifications

• Mileage (ARAI): 22.94 kmpl
• Displacement: 1197cc
• Power: 90hp
• Fuel tank capacity: 37L
• Torque: 113Nm
• Seating capacity: 5
• Transmission: Automatic
• Engine: 1.2L 90hp in-line 4

Image 06 – Maruti Suzuki Beleno (Interior)

Feature

• Power steering
• Anti-lock braking system
• Driver and passenger airbag
• Fog lights front
• Alloy wheels
• Power winders front

FORD ECOSPORT: PETROL (COST – 8-10 LAKHS)

Image 07 – Ford Ecosport (front)

Specifications

• Mileage (ARAI): 14-23 kmpl
• Displacement: 1496-1498cc
• Fuel type: Diesel/Petrol
• Fuel tank capacity: 52L
• Size: 3998 mm (length) x 1765 mm (width) x 1647 mm (height)
• Seating capacity: 5
• Engine: 1.51 122 hp in-line 3
• Gearbox: 5 speeds
• Torque: 149-215 Nm @ 1750-3250rpm
• Power: 98.96 bhp @ 3750 rpm

Image 08 – Ford Ecosport (Interior)

Features

• Power steering
• Anti-lock braking system
• Driver and passenger airbag
• Power windows front
• Fog lights front
• Automatic climate control

Now, Let’s look into difference between cars mention above and select which si suitable for the above conditions.

among them I recommend,

Hyundai Venue / Ford EcoSport

Both this model cars are suitable and Its best for the above family

Comparison between (Hyundai Venue and Ford Ecosport)

BRAND NAME	HYNDAI	FORD
VARIANT	1.23 KAPPA MTE	1.5L PETROL AMBIENT
ON ROAD PRICE	9.5 LAKHS	10 LAKHS
FUEL TYPE	PETROL	PETROL
FUEL TANK CAPACITY	45 L	52 L
BODY TYPE	SUV	SUV
MAX. POWER (BHP&RPM)	98.6 / 4000	98.96 / 3750
MILEAGE (ARAI)	17.52	15.9
BOOT SPACE	350 L	352 L
ENGINE DISPLACEMENT	1197 CC	1496 CC
SEATING CAPACITY	5	5
TRANSMISSION TYPE	MANUAL	MANUAL
SAFETY	ANTI-LOCKING BRAKES	ANIT-LOCKING BRAKES
TOP SPEED	150 KMPH	170 KMPH

DIMENSION AND CAPACITY	HYUNDAI	FORD
LENGTH	3995 MM	3988 MM
WIDTH	1770 MM	1765 MM
HEIGHT	1590 MM	1647 MM
KERB WEIGHT	1169 KGS	1188 KGS
GROUND CLEARANCE	200 MM	200 MM
WHEEL BASE	2500 MM	2519 MM
WHEEL SIZE	15 INCHES	13-19 INCHES

PROS AND CONS OF HYUNDAI

• Feature-rich SUV / Less legroom space for taller person.
• Internet Connectivity / Less Specious on back seat.
• Multiple Engine Options / Pick-up in top gears.
• Easy to drive, value-based imp a plus point / Space isn’t in the league of the Nexon version.

As we seen in the clear cut above the different cars Hyundai and Ford ecosport,

Among both of them I would like to suggest Hyundai, which is best for the Mr. V.J. Mehta and family.

Image 09 – Hyundai Venue

CONCLUSION

The suggested of the best automotive car for Mr. V.J. Mehta family is Hyundai Venue. Among all the comparison it is suitable for Ahmedabad Road, and to travel up to 500 km.