Benchmarking

BENCHMARKING:-

The term benchmarking is used broadly in business, often to describe the process of measuring one thing against another to establish a standard acceptable value. But the true definition is a bit more technical.

With true benchmarking, you aren’t just comparing metrics to establish a standard; you’re comparing the processes behind the measurements to continually improve performance. Organizations use benchmarking to establish best practices and operate at peak performance.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive.As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles. AVL newly offers a comprehensive vehicle benchmarking analysis of the most important, recently released passenger cars. The objective assessment delivers an overview of results for ten main attributes in a competitive scatterbands of >150 vehicles.

The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attribute are as follows:

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound / NVH
• RDE: CO2 / Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort

BENEFITS:-

• Objective target definition and target tracking
• Widely spread competitive comparison
• Cost efficient benchmarking
• Detailed technical Analysis and root cause analysis
• Customized test cycles
• Testing of prototype vehicles
• Customer can provide test vehicles

REQUIREMENT:-

Benchmark with presently available cars in the markrt for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note:- Pughazhyendhii is fond of big cars

Suggestable Car:-

1. Tata Tiago
2. Hyundia i20
3. Maruti Alto
4. Ford Eco Sport

Tata Tiago:-

Price: Rs. 5.19 lakhs to Rs. 7.64 lakhs

Parameters	Details
Engine	1.2 litre
Fuel type	Petrol/CNG
Power	72.39 Bhp to 84.48 Bhp
Torque	95 Nm to 113 Nm
Transmission	5-speed manual/AMT
Boot space	242 litre
Seating capacity	5
Fuel efficiency	23.84 kmpl (26.49 km/kg of CNG)

Why should you buy a Tata Tiago?

• The Tiago is an entry-level small hatchback from the stable of Indian automaker Tata Motors.
• The hatchback sports the new Impact 2.0 design philosophy that gives an aggressive stance to the Tiago.
• The Tiago comes with a dual-tone interior with all the necessary features.
• It is also one of the safest hatchbacks in India, with all the essential safety equipment.
• The hatchback gets a powerful petrol engine with a manual and AMT gearbox.

Hyundai i20:-

Price: Rs. 6.98 lakhs to Rs. 11.47 lakhs

Parameters	Details
Engine	1 litre/1.2 litre/1.5 litre
Fuel type	Petrol/Diesel
Power	81.86 Bhp - 118.36 Bhp
Torque	114.74 Nm - 240.26 Nm
Transmission	5/6-speed manual/automatic/iMT/DCT
Boot space	311 litre
Seating capacity	5
Fuel efficiency	19.65 to 25 kmpl

Why should you buy a Hyundai i20?

The Hyundai i20 is one of the sportiest premium hatchbacks in India.

The car's exterior features a stylish cascading grille, LED DRLs and sporty alloy wheels.

It is also one of the most feature-rich hatchbacks with equipment such as a sunroof, ambient lighting, sporty metal pedals, etc.

The i20 also gets six airbags and a host of driver assistance features.

The i20 is available with three engine options that offer a wide power output range.

As mentioned earlier, the Indian automotive market is known for its small cars. Covering all the best options in a top 10 list is impossible. So, below we have listed the notable options in the small car segment that could not fit into the above list.

Maruti Alto:-

Price: Rs. 3.15 lakhs to Rs. 4.82 lakhs

Parameters	Details
Engine	796 cc
Fuel type	Petrol/CNG
Power	40.36 Bhp to 47.33 Bhp
Torque	60 Nm to 69 Nm
Transmission	5-speed manual
Boot space	177 litre
Seating capacity	5
Fuel efficiency	22.05 kmpl (31.59 km/kg of CNG)

Why should you buy a Maruti Alto?

The Alto is one of the best-selling hatchbacks in India.

It is also the smallest car in India by size in the hatchback segment.

Despite its affordable price tag, the Maruti Alto gets a spacious interior.

It also gets all the essential creature comfort and safety features.

One of the highlights of Alto is its fuel-efficient petrol engine that delivers adequate power for daily commutes.

Ford Eco Sport:-

Price: Rs. 8.19 lakhs to Rs. 11.69 lakhs

Parameters	Details
Engine	1498 cc
Fuel type	Petrol/CNG
Power	120.69 Bhp@6500rpm
Torque	149-215 Nm
Transmission	5-speed manual
Boot space	352 litre
Seating capacity	5
Fuel efficiency	22.05 kmpl (31.59 km/kg of CNG)

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Conclusion:-

I Would suggest Tata tiago for Mr. D.S. Pughazhyendhii family , it is a excellent offering which is safest car in its segment. It is also value for money product with class leading features and it provide best features and milage strong car at best price.