Benchmarking

BENCHMARKING:- It is one of the methods for comparing each and every aspect/particular segment of particular product(whatsoever) against the same product from other organisation/company
to improve own business at particular areas compared off with rivals to attain a best position in the market
USE:- by benchmarking, we identify about one's own company/organisation strength, a segment of weak area etc by studying about rival company/product about their performance helping us out to get improved in the areas
where we were weak.
PROCESS:-
1. Selecting product of rivals/opponent/good positioned company in the market currently
2. breaking down the product of rivals/opponent/good positioned company in the market currently into each and every detailed segment
3. breaking down our own product in to each and every detailed segment
4. comparing each and every featurette/system/concept/method/methodology with rival and making a differences report to improve at our very own end

FINAL VERDICT:- I WOULD SUGGEST PUGHAZHYENDHII TO BUY HATCHBACK - MARUTI SUZUKI BALENO ZETA 1.2AT AS IT HAS MORE FEATURES PARTICULARLY AT SAFETY; COMFORT & CONVENIENCE AND MORE FEATURES IN BRAKING &TRACTION TOO AND MOST CONSIDERABLE ASPECT IS AUTOMATIC TRANSMISSION WHICH HELPS ALOT AND MAKES EASIER WHILE MOVING IN AND AROUND THE BANGALORE CITY TRAFFIC , EVEN THOUGH BOTH ENGINES ARE SAME.

NOTE:- PLEASE CONSIDER AND FOLLOW THE ATTACHED MICROSOFT EXCEL SPREAD SHEET FOR COMPLETE BENCHMARKING PROCEDURE

THANKS FOR THE OPPORTUNITY!