Challenge

Benchmarking

SShubham Erande27 Dec 2022

BENCHMARKING:- In predesign and developnment stage first stage is of benchmarking:-

1:- Benchmarking is a process in which we compared the competitors,price,specification and features on the segment and how can we make our car better comparing all the above factors

2:-Benchmarking is a detiled explation of how we can reduce weight and make our car better and give better to coustomers

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of MR. D.S. Pughazhyendhii leads to following filters:-

1:-The number of members in their family are 5 including a child hence the car should be more spacious and have enough leg room.

2:-He uses car for daily commute to office and he also travel to his native place once in a month so this should give a estimate of 2500km/week and 20000km/year

3:-The budget is between 8 to 10 lakhs and he his also fond og big cars

4:-Based on the above factor the suggestion would be a SUV Vechile and considering the long run of the vechile to reduce the cost of fuel i would suggest a diesel or an cng car and also it gives better mileage .

5:- Due to croweded city like bangalore automatic gear transmissions would be suitiable but due to budget an manual transmissions car would be suggested

Based on the above requirements a detailed benchmarking is done to compare the specifications,advantages and other

Comparision parameters of a car models

PERFORMANCE

1:- Mahindra xuv and ford ecosport are the front runners but tata nexon offers much better performance both on city traffic and highway with multi drive modes.

2:- The reported arai mileage shows venue and nexon are far better and mahinra falls behind because of its power to weight ratio

INTERIOR

1:-Tata nexon is best among the group because of its spacious interior with more leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passengers

2:-Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models

EXTERIOR

1:-Tata nexon is a standout in this category and offers the maximum bootspace of 350 liters falling just behind ecosport but nexon provide way better ground clearence of 209 mm which will be well suited for indian road

2:- The facelift,headlight and tail light are stylish in nexon and gives a land rover like look

SAFETY AND COMFORT

1:-Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.

2:-apart from them tata nexon has a rain wiper sensor at this range

3:-Tata nexon is the first indian model with 5 star safety also mahindra has 5 star